Facebook has invested an average of $1 million each day on its national TV push to regain trust since the middle of March, per Kantar Media. However, the platform also made around $130 million each day during the first quarter from advertising revenue.
AppsFlyer-Facebook Report Reveals 2018 LTV Benchmarks To help app marketers optimize their LTV, AppsFlyer teamed up with Facebook to create 'Lifetime Value: The Cornerstone of App Marketing'. This report analyzed $2.4 Billion in revenue generated by 3,800 apps worldwide in early 2018. Get the Free Study
A new app from Dollar General allows mobile users to scan their items and pay while avoiding checkout lines. The DG Go app, for now available for use in just 10 stores, emails users an immediate receipt and applies any saved coupons automatically.
Ads in mobile apps present an opportunity for marketing innovation but also run a risk of turning viewers off, says Scott Hagedorn, CEO of Omnicom Media Group's Hearts & Science agency. To avoid this fate, he says it's necessary to give consumers a degree of control over the message or reward them for sticking around.
Smart speakers hold the potential to go beyond utility to truly enhance their users' lives through branded apps that deliver welcome skills. One prominent field yet to be widely explored, writes Nathan Hanks, is music discoverability as music listening tops the list of speaker uses.
Connected TV viewers represent YouTube's fast-growing user base, consuming 180 million hours of video daily, YouTube CEO Susan Wojcicki announced at Cannes Lions. Seventy percent of viewing time happens via mobile devices, she said.
A Pew Research Center survey across 39 countries confirms the global surge in internet and digital usage but finds significant gaps in online penetration between countries, income groups and genders. Income is one prominent and nearly universal factor, with wealthier consumers much more likely to own smartphones than those with lower incomes.
Do you have a story to tell about the innovative advances you’ve made in mobile to drive real and effective business results? Share your story for our annual Global and North America SMARTIES Awards, the world’s leading mobile marketing awards program, and join us as we Celebrate the Best. Deadline: June 29, 2018
Rich Communication Services: A look at next-gen SMS
A messaging revolution is on its way, and it's not just because apps such as Facebook Messenger and WeChat have exploded over the last few years. The messaging revolution we're talking about, which is the subject of this concise new white paper from the MMA, Rich Communication Services, or RCS. Download the full report now for more insights.
I rarely end up where I was intending to go, but often I end up somewhere that I needed to be.