YouTube ad-placement tightening comes with scale obstacles | Twitter considers adding paid subscription service | Microsoft, Publicis team on AI data
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March 24, 2017
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YouTube ad-placement tightening comes with scale obstacles
YouTube
(AFP/Getty Images)
The decision by big brands such as Johnson & Johnson and AT&T to pull their ads from YouTube due to the recent controversy over ad placement near extremist or otherwise offensive content has prompted site owner Google to commit to developing stronger measures to protect advertisers. Industry observers say the task is challenging, as it "is complicated by the very scale and diversity that has made the network so attractive to marketers," writes Jack Nicas.
The Wall Street Journal (tiered subscription model) (3/23) 
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Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
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Consumer Engagement
Twitter considers adding paid subscription service
Social Media Site Twitter
(Bethany Clarke/Getty Images)
Twitter is exploring the option of a paid subscription package for its users in an effort to boost revenue. Paid monthly memberships would give users a more powerful version of Tweetdeck with additional account management features.
The Drum (Glasgow, Scotland) (3/24),  Reuters (3/24),  CNET (3/24) 
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Microsoft, Publicis team on AI data
Publicis Group and Microsoft are deepening their partnership by uniting the holding company's Cosmos A.I. marketing technology with Microsoft's Cortana Intelligence Suite and Azure cloud platform to help advertisers gain deeper consumer insights. "Together, we want to bring the power of artificial intelligence to help brands create new customer experiences and transform digital operations," Microsoft's Joseph Sirosh said.
GeekWire (3/22),  The Wall Street Journal (tiered subscription model) (3/22) 
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The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named among the top PR programs by PRWeek for 2017. Get Started.
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Marketing & Sector Solutions
Apple acquires app that links functions across apps
Apple has acquired the developer of an award-winning app that launches a series of actions across apps. DeskConnect's Workflow automation app, also acquired, is considered particularly helpful for users with visual impairments.
CIO.com/IDG News Service (3/22) 
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Small businesses need to track these 7 trends in mobile
Mobile is now clearly the way forward small businesses with an online presence. Kimberly de Silva describes seven trends to watch and take advantage of, including the growth of mobile payments.
Entrepreneur online (3/22) 
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Industry By the Numbers
Survey: Majority of millennials skip ads, nearly half use ad blockers
Eighty percent of young viewers skip online video and TV ads, and 70% of millennial and Generation Z viewers say mobile ads are "irrelevant," a Deloitte survey has found. Forty-five percent of millennials use an ad blocker, and 46% said they were more likely to watch a skippable ad than an unskippable one.
MediaPost Communications (3/22) 
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Making It Work
ODG prepares for smartglasses technology
Osterhout Design Group will use $58 million in funding to develop the company's R-7 Head Mounted Displays into glasses based wearable technology. The complete R-8 is expected to offer all of the options of a smartphone, and will be controllable via hand gestures.
Forbes (3/22) 
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MMA News
Make location work for you: MMA Mobile Location Leadership Forum (April 5)
Join the MMA and hundreds of marketers, agencies, tech enablers and media sellers at the MMA Mobile Location Leadership Forum on April 5, in New York City. This one-day event will cover best practices, the latest location-based trends and real-world use cases. In one of the sessions, Wendy's Brandon Rhoten will share some of the ways in which Wendy's uses Spotify, search and social networks to serve up location-based content that appeals to on-the-go consumers when and where they are most likely to buy. The growing speaker lineup also includes leaders from Allstate, PepsiCo, Volvo and more -- their combined expertise will enable you to make the most of user location data to better understand consumer behavior and reach your audience with pinpoint accuracy.

Don't miss out -- register today.

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MMA webinar: How marketers use location data (April 20)
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight findings including:

  • While most marketers use location data for social and search, more than half of marketers polled are now leveraging location for targeting.
  • The marketers who have increased their spend are becoming more sophisticated and value location for driving brand equity and customer experience versus just leads and sales.
  • And more!
  • Register today.

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