Nonprofit consortium AdLedger is working with Salon and IBM to demonstrate the potential of blockchain technology to provide greater transparency and data security in advertising. The shared blockchain ledger will allow Salon to track impression data and fees through a system IBM says can be fully audited but not altered.
American Express leveraged augmented reality to allow Coachella attendees to buy merchandise anywhere at the festival using their mobile phones. AmEx cardholders could link their card to a wristband and use it to skip lines and shop merchandise by pulling up AR images on their mobile devices.
Google has revealed Outstream, a video ad unit that was developed specifically for mobile and doesn't require a YouTube placement. The new ad format can be run as native in-app, in-feed, banner and interstitial ads.
Dow Jones Media Group is working with the web browser Brave to find a way around Facebook and Google to distribute content. As part of the blockchain-driven initiative, consumers are being offered free two-year subscriptions to Dow Jones products if they download Brave, as well as the tokens to unlock gated content if they access verified publisher content through the browser.
JPMorgan Chase has started advertising on YouTube again after receiving assurances from parent company Google that the company has improved its ad-placement systems. In addition, the bank has created an algorithm to monitor its ads on the site and grade the appropriateness of their placement.
Addressability. The real metric behind scale.Interpreting audience metrics can be tricky. Without the right context, numbers can easily be misinterpreted or appear inflated. That's why it's essential for marketers to understand the difference between addressable and non-addressable audiences, as well as how to differentiate between the two when looking at industry reports. Click to learn more.
Most emails by brands are opened on smartphones, with the platform especially popular in the sports and travel industries, per Movable Ink. Desktop still dominates purchases and came in second as the most popular platform for opening emails.
Hotel guests in a trial run in Arizona can use smart speakers to place phone calls thanks to hotel concierge service Volara and its partnership with Amazon Web Services' Alexa for Business. Users can simply command Alexa to place a call.
Webinar: Rewarded video – Make your brand the hero!
Find out how America's top brand marketers have taken their game to a new level with rewarded video experiences within the app stores top gaming apps. Explore the best practices to create memorable rewarded video experiences that capture attention, drive an emotional connection and deliver your brand message in one of the most engaging environments to reach a mass audience. It's time to get in the game. Register today – Thursday, May 17 – 2 p.m. to 3 p.m. EDT
eMarketer Live: Register Now for Key B2B Content Marketing Tactics
Content marketing is hitting a saturation point. Simply creating and sharing content without a clear purpose will no longer be enough. Join eMarketer’s live-video webinar, made possible by Marketo, for a data-packed chat and three areas of focus for brands seeking to refine their approach today. Reserve your seat.
The sea does not reward those who are too anxious, too greedy or too impatient. ... One should lie empty, open, choiceless as a beach -- waiting for a gift from the sea.