Starbucks' racial-bias training will feature hip-hop artist Common | Sprint is named CMC Marketer of the Year | Historic records of Calif. cuisine show its diverse origins
May 24, 2018
Cultural Intelligence SmartBrief
News for culturally intelligent brands and leaders
News on Cultural Intelligence
Starbucks' racial-bias training will feature hip-hop artist Common
Starbucks will close all US stores Tuesday to have racial-bias training, which in part will feature hip-hop artist Common. In addition to Common, Starbucks executives will also have video messages on what employees can do to make the stores more welcoming.
USA Today (5/24) 
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Sprint is named CMC Marketer of the Year
Sprint is named CMC Marketer of the Year
(Saul Loeb/AFP/Getty Images)
The Culture Marketing Council has recognized Sprint as the 2018 Marketer of the Year for its commitment to marketing campaigns that address the Hispanic market. The award was earned in part due to Sprint's diversity in executive leadership, including CEO Marcelo Claure, who is the first Hispanic-American CEO in the wireless carrier industry.
Android Headlines (5/22) 
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Historic records of Calif. cuisine show its diverse origins
A chronicle of historic California recipes has been preserved in a series of published collections over the past 100 years, showing the influence that Spanish, Mexican and native cultures have had on the state's cuisine. Spanish, Mexican and native cooking styles and ingredients all helped shape early California cuisine.
TASTE (5/22) 
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Visit Las Vegas touts emotional tourism
Visit Las Vegas touts emotional tourism
(Visit Las Vegas/YouTube)
R&R Partners' latest ads for the Las Vegas Convention and Visitors Authority's "What Happens Here Stays Here" campaign feature emotional stories, including two women getting married and a couple using a vacation to resolve their marital issues. The push includes TV and digital spots and aims to "redefine what adult freedom means in 2018 in a world celebrating empowerment and inclusiveness," said Arnie DiGeorge of R&R Partners.
The Drum (Scotland) (5/22),  Ad Age (5/21),  Las Vegas Review-Journal (5/22) 
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Programs seek to increase diversity in AI
Programs seek to increase diversity in AI
Some female and minority high-school students are enrolling in programs to increase diversity in artificial intelligence. Data show that about 25% of computer scientists are women, but that figure may be lower in the AI field.
The Atlantic online (5/23) 
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Innovation in the Workforce
Cognitive diversity has a powerful impact on business
Cognitive diversity is less visible than other types of diversity but is crucial for innovation, complex problem-solving and high performance, writes Heidi Jannenga. Cognitive diversity includes differences that are not just based on gender or race and takes into account the entire individual.
Entrepreneur online (5/22) 
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Reckitt Benckiser CHRO: Build a "magical" company culture
Creating the right company culture and keeping it "fresh and magical" is a priority for Gurveen Singh, chief HR officer at Reckitt Benckiser Group. Regarding diversity, her company "is clear that we need the partnership of all genders to make the ecosystem inclusive, nurturing, and supportive," she says.
People Matters (India) (English-language content) (5/19) 
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Why inclusion is key for addressing workplace harassment
It's important for the dialogue around workplace harassment and the gender gap to be inclusive of both women and men, says Anne Fulenwider, editor in chief of Marie Claire magazine. People need to listen and ask questions without shying away from difficult conversations, she says.
CNBC (5/21) 
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Leadership and Management
How to avoid a toxic workplace
How to avoid a toxic workplace
(YouTube/S. Chris Edmonds)
Employers will have happier employees if they remember the three P's of culture: purposeful, positive and productive, says S. Chris Edmonds in this blog post and video. Leadership needs to make clear that "values are as important as results," define expected behaviors and hold people accountable for how they treat others, he says.
SmartBrief/Leadership (5/21) 
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How to help staff bridge generational divides
Employees may retreat into age-based tribalism by believing stereotypes about other generations, says Phyllis Weiss Haserot. Leaders can break down barriers by modeling respectful behavior, being clear about the organizational mission and creating comfortable settings for staff to get to know each other, she says.
Skip Prichard Leadership Insights (5/21) 
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SmartBrief Originals
Read the latest food and beverage coverage in SmartBrief Originals:
MFHA webinar series: Building your personal brand, June 7
Everyone is talking about the war for talent and the need to hire and develop the best and brightest. MFHA recognizes the opportunity and need for education on how to effectively manage and develop multicultural talent. Our next webinar, June 7 at 2:30 p.m. ET, has been developed to address the importance having a personal brand and how to successfully leverage your brand. Learn more and register.
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You never really understand a person until you consider things from his point of view -- until you climb into his skin and walk around in it.
Harper Lee,
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