Maverick Hotels & Restaurants is launching with a development and management deal for a 222-key Curio Hotel in Chicago that is now under construction. "There have been significant, fundamental shifts in the hospitality industry, and those shifts have afforded us the opportunity to start a fresh, forward-thinking and innovative hotel and restaurant management company that will capitalize on emerging trends and opportunities to deliver unmatched value and superlative financial results," Maverick's Bob Habeeb said.

Building hotels can establish a lifestyle brand, according to Bill Taylor. "After all, what more visceral, intimate way is there for you to articulate and communicate the lifestyle attributes of your brand than to invite customers to live in a space that reflects those attributes?" he writes.

Massages, classes, therapy sessions, bedtime reading materials and intimate dining are among ingredients of a Happiness in the City Package being offered through 2018 by the St. James's Hotel and Club in London. The luxury property has teamed with an elite massage service and the School of Life to provide what it markets as a respite from the hubbub of the city.

Mauna Lani Bay Hotel & Bungalows in Hawaii is starting a $100 million, yearlong renovation. The property will reopen as the Mauna Lani, Auberge Resorts Collection.

The Park Hyatt Tokyo uses attention to detail to manifest a luxury experience for guests. "It is the small yet meaningful gestures such as a bellman handing a guest a bottle of cold water and a towel after coming back from a hot day or a run outside that I feel is a greater hospitality experience," General Manager Herve Mazella said.

Indian Hotels Co. Ltd. launched the SeleQtions collection to appeal to younger guests as part of an overall growth push. "This new 'brandscape' will allow IHCL to offer something for everyone, whilst protecting their iconic Taj brand," CEO Puneet Chhatwal said.

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Connect with the industry's biggest experts, educators and leaders as they predict trends, discuss best practices and share strategies for the changing landscape of luxury hospitality. Watch preview video.