Cheetos' sponsorship of the USA Curling team features a campaign touting the brand's limited-edition Winter White Cheddar Curls and the creation of a new dance -- "The Curl" -- devised and performed by the Washington Redskins' Vernon Davis, singer Todrick Hall and NFL legend LaDainian Tomlinson. A "Teach Me How to Curl" spot is running across social, attracting almost 660,000 views so far, and is being touted on a dedicated Instagram account.
NCC Media has unleashed PASSPORT, the only programmatic cable television buying solution that automates buys with data-driven, pinpoint precision, incredible scale, full transparency & guaranteed audience delivery. NCC Media is the big dog in targeted cable, digital video & now, programmatic linear television. Find out why.
Sixty-five percent of brands boosted their video ad spend in the last year, and 52% of marketers are creating video ads in-house, Salesforce reports. Its study estimates that Google and Facebook will take 66% of global digital ad spend this year.
An augmented-reality feature added to StubHub's mobile app gives Super Bowl fans seeking tickets a better lay of the land in Minneapolis' U.S. Bank Stadium. Users can orient themselves with a 3D representation of the stadium and the surrounding area.
Grey Group New York has created Pringles' first Super Bowl ad, which stars comedian Bill Hader discovering the art of how to "flavor stack" the brand's chips. A humorous digital teaser spot shows a deadpan Hader discussing his dream half-time show and his fee demands, and the spot is supported by a social and digital campaign.
Reebok's push touting its Classic line stars Lil Yachty, Ariana Grande and Gigi Hadid answering the question "What makes a classic?" The spot is supported by vibrant print advertising with images taken by photographer Atiba Jefferson.
NBC has announced that cable subscribers will be able to livestream the 2018 Winter Olympics opening ceremonies via a dedicated website and the NBC Sports app. Also, Comcast will offer plenty of viewing options throughout the event through a content hub on its X1 platform and Stream app.
IAB Annual Leadership Meeting: Hear from Away, Hulu, Jet.com, Unilever and more
Join brand marketing leaders Keith Weed, Chief Marketing and Communications Officer of Unilever; Jen Rubio, Co-Founder and Chief Brand Officer, Away; Randy Freer, Chief Executive Officer, Hulu; Liza Landsman, President, Jet.com; Leonid Sudakov, President, Connected Solutions, of Mars Petcare, and many more at the 2018 IAB Annual Leadership Meeting, Feb. 11-13, 2018, in Palm Desert, Calif.
Industry luminaries will take on the conference theme of "How to Build a 21st Century Brand," by investigating marketing, data, and organizational strategies that will help brands to thrive in a digitally-driven, consumer-centric economy. Learn more.
The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don't want it badly enough.