Nationwide features Brad Paisley in new ad | Google boosts measures to reassure YouTube advertisers | Facebook debuts product-focused Collection spots
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March 27, 2017
IAB SmartBrief on Video
News, trends and insights on Digital Video
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Video of the Day
Nationwide features Brad Paisley in new ad
Nationwide features Brad Paisley in new ad
Click to watch video (Nationwide/YouTube)
Nationwide has released another spot featuring country music star Brad Paisley incorporating new lyrics into the brand's famous jingle. The spot ends with Paisley singing, "A little help can go a long way in your life, and Nationwide is on your side."
The Boot (3/16) 
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Trends & Future of Video
Google boosts measures to reassure YouTube advertisers
Google has announced new controls for advertisers, such as a video verification process, machine learning to spot offensive content and pull ads, and a brand safety hotline to combat negative ad placement.
Bloomberg (3/24) 
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Facebook debuts product-focused Collection spots
Facebook has unveiled a new ad product called Collection which enables advertisers to entice consumers with video and display four related items beneath it for purchase. The platform has also launched split testing to enable advertisers to more easily try different aspects of campaigns across various browsers and devices.
VentureBeat (3/23),  Adweek (3/23) 
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How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
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Cutting-Edge Campaigns
Ford offers virtual experience of Born to Baja in an F-150 Raptor
Ford
(Kevork Djansezian/Getty Images)
Ford created a 360-degree video for its FordVR app that allows people to experience the 2017 F-150 Raptor's journey from assembly line to completing the Born To Baja racetrack. "It creates a truly immersive and impactful experience, just like actually driving the vehicle," Ford's Darci Gurney said.
MediaPost Communications (3/22) 
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Smirnoff, 72andSunny poke fun at craft competition
Smirnoff's unapologetic new campaign against craft
Teigen (Jesse Grant/Getty Images)
Smirnoff has enlisted the help of social media star and model Chrissy Teigen to strike back at "fake crafty" competitors with its latest ad from 72andSunny. The brand intends to leverage Teigen's 4.8 million Twitter fans to advance the message that Smirnoff is quality vodka at a reasonable price through a series of social media videos and ad spots.
Advertising Age (3/24),  The Drum (Glasgow, Scotland) (3/25) 
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Video in email can increase your revenue by 40%
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Content News
Tech companies scramble to scoop up NFL streaming rights
NFL
(Nick Laham/Getty Images)
Facebook, YouTube, Twitter and Amazon have all submitted proposals to gain the rights to stream the NFL's Thursday night games, sources say. The NFL could make a decision on streaming rights as early as next month.
Recode (3/23) 
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IAB News
Speakers Announced for the IAB Programmatic Symposium
The one-day IAB Programmatic Symposium will take place on May 17 at Convene, Manhattan. Hear from digital leaders including Seth Demsey, Chief Technology Officer, AOL Platforms; Matt Minoff, Chief Digital Officer, Meredith Corporation; Jack Smith, Chief Strategy Officer, [m]PLATFORM, GroupM and more on opportunities and challenges for brands, agencies, and publishers in the emerging post-programmatic world. Register today and save at www.iab.com/programmaticsymposium.
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Save the Date: IAB Mobile Symposium to take place on June 13
Join the only industry event that solves the biggest challenges facing mobile today. The IAB Mobile Symposium, a day-long event on June 13 will bring together executives from across the ecosystem to address how publishers and marketers are building out their mobile strategies, measuring efficacy, and ensuring their mobile campaigns are fully integrated into the consumer experience. More information coming soon at www.iab.com/mobilesymposium.
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