Subaru's "Share the Love" campaign celebrates 10 years | Mobile video ad platform designed to reduce consumer distractions | OTT and the future of TV advertising
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November 17, 2017
IAB SmartBrief on Video
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Subaru's "Share the Love" campaign celebrates 10 years
Subaru's "Share the Love" campaign celebrates 10 years
(Subaru/YouTube)
Carmichael Lynch is celebrating a decade of Subaru of America's "Share the Love" initiative, during which the brand has donated $94 million to charities such as Meals on Wheels, the American Society for the Prevention of Cruelty to Animals, the National Park Foundation and Make-A-Wish Foundation. The spots showcase heartwarming stories of how real people and animals have been helped and are running across TV, digital and social.
Adweek (11/16),  MediaPost Communications (11/16),  Marketing Dive (11/16) 
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Time to clean up the advertising industry
The advertising industry is being dirtied by a lack of trust and transparency, non-viewable ads and brand safety concerns. But it's not too late to make improvements for consumers, advertisers, and publishers alike. Click here to learn more.
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Trends and Future of Video
Mobile video ad platform designed to reduce consumer distractions
Mobile video ad platform designed to reduce consumer distractions
(Pixabay)
Mobile video ad platform Receptiv says its new outstream video product, Reveal, is the first of its kind to fully meet Interactive Advertising Bureau and Coalition for Better Ads standards. The company says Reveal is specifically designed to reduce the consumer distraction factor by implementing LEAN (light, encrypted, ad-choice supported and noninvasive) structure.
MediaPost Communications (11/16) 
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OTT and the future of TV advertising
Roku recently announced that 43% of the content watched on its over-the-top devices during the first six months of 2017 was supported by ads, and 41% of its profits for the same period came from advertising. "Ad-supported OTT should prove to be a strong contender for television advertising dollars as more and more viewers shift away from traditional television," writes Alan Wolk.
Forbes (11/16) 
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The State of Email Marketing for Agencies
Check out this infographic summarizing research from 130+ agencies on the state of email marketing. See trends in how agencies are using email marketing to grow business and deliver results for clients. Download the infographic now
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Cutting-Edge Campaigns
VaynerMedia, Budweiser honor Dale Earnhardt Jr.'s career
VaynerMedia, Budweiser honor Dale Earnhardt Jr.'s career
(Budweiser/YouTube)
VaynerMedia's three-minute spot for Budweiser bids an emotional farewell to brand ambassador and NASCAR driver Dale Earnhardt Jr., who is retiring at the end of this season and who first partnered with the brand in 1999. The video pays tribute to the best moments in his career as Lord Huron's "The Night We Met" plays in the background, and a 30-second version will debut Sunday during the televised broadcast of Earnhardt's final race.
Adweek (11/15) 
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Peloton highlights new financing options in video campaign
Peloton highlights new financing options in video campaign
(Peloton/YouTube)
Stationary bike and fitness company Peloton unveiled a campaign showcasing new financing options. The video spot, which will run during the first quarter of 2018, also features clips from cycling classes consumers have access to with their purchase.
MediaPost Communications (11/17) 
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Content News
NBC doubling down on Olympic streaming coverage
NBC doubling down on Olympic streaming coverage
(Matthew Stockman/Getty Images)
NBC plans to stream over 1,800 hours of content from the 2018 Winter Olympics -- almost double the amount it streamed during the 2014 Games. Coverage will include live footage from practice sessions, simulcasts of network coverage and three digital-only shows.
MediaPost Communications (11/16) 
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IAB News
IAB Data Symposium: Using Data to Drive Growth
The one-day IAB Data Symposium taking place Dec. 4 in New York City will convene buyers and sellers to help shape the future of the industry from agenda-setting town halls specifically geared toward the challenges and opportunities facing the main constituencies of this data-driven ecosystem: publishers, marketers, and consumers. Learn more.
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IAB Annual Leadership Meeting: How to Build a 21st Century Brand
Who will survive, thrive, and die in the emerging direct brand economy? Legacy brands are struggling with growth, while direct-to-consumer brands are thriving.

The 2018 IAB Annual Leadership Meeting, taking place Feb. 11-13 in Palm Desert, CA, will uncover strategies to help brands, publishers and their partners compete in a world with nimble, tech-focused new market entrants and adapt their businesses to thrive in the 21st Century. Learn more.
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A man may truly live in his dreams, his noblest dreams, but only, only if he is worthy of those dreams.
Harlan Ellison,
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