Cheetos' USA Curling Team social dance craze catches on | Study: Brands are boosting video ad spend | StubHub taps AR to enlighten Super Bowl attendees on stadium
January 19, 2018
IAB SmartBrief on Video
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Cheetos' USA Curling Team social dance craze catches on
Cheetos' USA Curling Team social dance craze catches on
(Cheetos/YouTube)
Cheetos' sponsorship of the USA Curling team features a campaign touting the brand's limited-edition Winter White Cheddar Curls and the creation of a new dance -- "The Curl" -- devised and performed by the Washington Redskins' Vernon Davis, singer Todrick Hall and NFL legend LaDainian Tomlinson. A "Teach Me How to Curl" spot is running across social, attracting almost 660,000 views so far, and is being touted on a dedicated Instagram account.
MediaPost Communications (1/18) 
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Trends and Future of Video
Study: Brands are boosting video ad spend
Sixty-five percent of brands boosted their video ad spend in the last year, and 52% of marketers are creating video ads in-house, Salesforce reports. Its study estimates that Google and Facebook will take 66% of global digital ad spend this year.
MediaPost Communications (1/18) 
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StubHub taps AR to enlighten Super Bowl attendees on stadium
StubHub taps AR to enlighten Super Bowl attendees on stadium
(Stephen Maturen/Getty Images)
An augmented-reality feature added to StubHub's mobile app gives Super Bowl fans seeking tickets a better lay of the land in Minneapolis' U.S. Bank Stadium. Users can orient themselves with a 3D representation of the stadium and the surrounding area.
Mashable (1/18) 
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Cutting-Edge Campaigns
Grey Group taps Hader for Pringles' Super Bowl debut
Grey Group taps Hader for Pringles' Super Bowl debut
Hader (Matt Winkelmeyer/Getty Images)
Grey Group New York has created Pringles' first Super Bowl ad, which stars comedian Bill Hader discovering the art of how to "flavor stack" the brand's chips. A humorous digital teaser spot shows a deadpan Hader discussing his dream half-time show and his fee demands, and the spot is supported by a social and digital campaign.
The Drum (Scotland) (1/18),  Adweek (1/18),  Ad Age (1/18) 
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Reebok explores the concept of classic with Hadid, Grande
Reebok explores the concept of classic with Hadid, Grande
(Reebok/YouTube)
Reebok's push touting its Classic line stars Lil Yachty, Ariana Grande and Gigi Hadid answering the question "What makes a classic?" The spot is supported by vibrant print advertising with images taken by photographer Atiba Jefferson.
The Drum (Scotland) (1/18),  MediaPost Communications (1/18) 
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Content News
Olympics coverage includes on-demand, livestreaming options
Olympics coverage includes on-demand, livestreaming options
(Yasuyoshi Chiba/AFP/Getty Images)
NBC has announced that cable subscribers will be able to livestream the 2018 Winter Olympics opening ceremonies via a dedicated website and the NBC Sports app. Also, Comcast will offer plenty of viewing options throughout the event through a content hub on its X1 platform and Stream app.
Multichannel News (1/17),  VentureBeat (1/17),  The Philadelphia Inquirer (1/17) 
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IAB News
IAB Annual Leadership Meeting: Hear from Away, Hulu, Jet.com, Unilever and more

Join brand marketing leaders Keith Weed, Chief Marketing and Communications Officer of Unilever; Jen Rubio, Co-Founder and Chief Brand Officer, Away; Randy Freer, Chief Executive Officer, Hulu; Liza Landsman, President, Jet.com; Leonid Sudakov, President, Connected Solutions, of Mars Petcare, and many more at the 2018 IAB Annual Leadership Meeting, Feb. 11-13, 2018, in Palm Desert, Calif.

Industry luminaries will take on the conference theme of "How to Build a 21st Century Brand," by investigating marketing, data, and organizational strategies that will help brands to thrive in a digitally-driven, consumer-centric economy. Learn more.
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