Joe Biden urge students to support "It's On Us" | Nielsen partners with Clypd to bring defined audience buying to TV | Kodak documents life's precious moments in multichannel push
September 22, 2017
IAB SmartBrief on Video
News, trends and insights on Digital Video
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Video of the Day
Joe Biden urge students to support "It's On Us"
Joe Biden urge students to support "It's On Us"
Click to watch video (It's On Us/YouTube)
Mekanism's latest spot for the "It's On Us" public service campaign for the Biden Foundation features an emotional plea from former Vice President Joe Biden asking students to fight against the attempt by the US Department of Education to roll back the Title IX protections put in place by the Obama administration. The ad showcases the progress made by the campaign in addressing sexual discrimination and violence in the past three years, and Biden urges students to "demand that your school continue to make progress."
Adweek (9/21),  Refinery29 (9/19),  Cosmopolitan (9/19) 
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Trends and Future of Video
Nielsen partners with Clypd to bring defined audience buying to TV
Nielsen is offering advertisers the potential to buy TV audiences in similar ways to digital, moving beyond traditional demographics to more specific targeting such as those looking to purchase their first car. Nielsen is teaming with ad tech firm Clypd to deliver defined audience segments across over 60 networks, such as Discovery.
Variety (9/21) 
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Cutting-Edge Campaigns
Kodak documents life's precious moments in multichannel push
Kodak documents life's precious moments in multichannel push
Click to watch video (Kodak Moments US/YouTube)
Kodak has unveiled a multimillion-dollar campaign from Chapter titled "Moments" in collaboration with Magnum photographer Martin Parr to capture the special connections and lives of eight sets of friends and families. A Facebook Messenger bot, Moments Assistant, lets users share and print special memories from inside the app, and the push also includes TV spots, digital video, interactive website features and in-store kiosks.
The Drum (Scotland) (9/21),  MediaPost Communications (9/21) 
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Heineken video spots show dramatic side of soccer
Publicis Italy released a series of video spots for Heineken to help viewers understand the thrill behind soccer matches. The #ShareTheDrama campaign shows Polish goalkeeper Jerzy Dudek showing off his dives in a duel, while Brazilian player Ronaldo de Assis Moreira practices parkour in a sci-fi scene.
Adweek (9/19) 
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State Farm taps NFL stars for latest video push
State Farm taps NFL stars for latest video push
Click to watch video (State Farm/YouTube)
NFL players Aaron Rodgers and Clay Matthews star in DDB Chicago's latest video campaign for State Farm, which will run on online platforms, streaming radio, social media and more. The ad shows State Farm favorite Rodgers reminiscing about memories he has had in his truck after Matthews accidentally hits it with a drone.
The Drum (Scotland) (9/20),  The Drum (Scotland) (9/11) 
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Content News
YouTube appeals to brands as it cranks up original series
YouTube appeals to brands as it cranks up original series
(Pixabay)
YouTube is producing shows with budgets comparable to those of basic-cable channels and soliciting advertisers for spots and product integration. One early example is a series that offers a behind-the-scenes look at Ellen DeGeneres' daily talk show, with L.L. Bean and STX Entertainment as US sponsors.
Digiday (9/22) 
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IAB News
All You Need to Know About Digital Video Advertising in the IAB Video Guide
The "big screen" video experience is changing rapidly as 56% of consumers' TVs are now IP-connected. On the small screen, as the "march towards mobile" continues, there's exciting growth and advertiser demand for mobile video advertising. It's no wonder that publishers and advertisers of all stripes are pivoting toward the use of digital video to connect consumers with brands across platforms. There are challenges and opportunities.

The IAB Digital Video Center of Excellence has developed a Guide to Digital Video Advertising that offers tools, tips and guidance for publishers, marketers and brands to understand video in its multiple current and emerging forms. Read about best practices and advice on "all things video" in this new IAB video guide.

Read more about all the video topics covered in the blog post.
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AR, VR, 360-degree videos and more: Transition to the IAB New Ad Portfolio
The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality, virtual reality, social media, mobile video, emoji ad messaging and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities.

The new ad units integrate aspect-ratio-based flexible ad sizes and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices-supported and non-invasive advertising within all of its mobile, display and native ad formats. Learn more at iab.com/newadportfolio.
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It is a thing of no great difficulty to raise objections against another man's oration -- nay, it is a very easy matter -- but to produce a better in its place is a work extremely troublesome.
Plutarch,
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