Spending on mobile advertising accounted for 51% of the $72.5 billion allocated to US digital advertising last year, the first time mobile has passed the halfway mark, per the IAB Internet Advertising Revenue Report. Mobile ad investment spiked 77% to hit $36.6 billion in 2016, compared with $20.7 billion in 2015.
Oracle has introduced a chatbot platform and artificial intelligence technology for video, mobile and messaging to its Cloud Suite. The tools will enable marketers to create integrated campaigns that could see chatbot conversations followed up with relevant content and offers to individual consumers.
Twitter's monthly active users increased 6% to hit 328 million in the first quarter, and daily active users were up 14% from the same time in 2016, the company reported. Twitter's stock price jumped 10% after the announcement, despite the fact that ad profits were down for the second quarter in a row and the fact that overall profits declined year over year for the first time.
Instagram's monthly active users have doubled in the past two years to hit 700 million, with 100 million users added in the past four months, the company reports. The growth has been helped by 200 million daily active users on Instagram Stories, which now boast higher user rates than Snapchat.
ComScore is dispensing with fees on basic metrics and offering viewability and nonhuman traffic detection for free on both desktop and mobile devices. In addition, the readings will be available to anyone, not just the company's clients, in a bid to attract new business for paid data.
Shortly after releasing the first of a multipart campaign centering on women's confidence discussed through 20 influencers, Sundial's Shea Moisture brand found itself under fire on social media from consumers who accused the brand of leaving out core customers, such as African-American women. The same day, the brand released a conversational apology online and pulled the ads from distribution.
More than 92% of publishers saw native ad revenue increase in 2016, per an AdsNative survey. Two-thirds of survey respondents allow marketers to target native ads based on user behavior, and 84.6% offer outstream video.
IAB Mobile Symposium: Always-On: Surviving & Thriving in a Mobile World
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