Connected TV accounts for 27% of video impressions | The implications of 5G | Amazon Go arrives in Chicago
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September 18, 2018
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Connected TV accounts for 27% of video impressions
Connected TV ad impressions have spiked 106% since 2016, and connected TV now takes a 27% share of video volume, Innovid reports. The company also reports that the number of advertisers using connected TV rose 30% from 2016 to last year.
Marketing Land (9/17),  MediaPost Communications (9/17) 
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85% of Marketers See Growth When Using Location Data
According to Factual's 2018 Location Based Marketing Report, the majority of marketers are using location data, and it's working. Discover how marketers are leveraging location data to reach the right customers and increase engagement. Download the report!
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Marketing Trends
The implications of 5G
The implications of 5G
(Pau Barrena/AFP/Getty Images)
Brian Hammond explores the ramifications of the imminent arrival of 5G networks, highlighting the faster download speeds and services that will be provided by the major industry players including Verizon, AT&T, T-Mobile and Sprint. The implementation of 5G will boost mobile content consumption as well as support the increasing popularity of internet of things connectivity in homes and in cars, he writes.
SmartBrief/Marketing (9/18) 
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Collaboration in the Age of Agile Marketing
September 18 - 2pm ET/ 11am PT
Join Vice President & Service Director of Nemertes Research, Irwin Lazar for a webinar presented by Slack examining the factors driving adoption of agile marketing and how organizations can achieve success in their efforts by aligning collaboration tools with marketing applications. Register now!
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Mobile Focus
Amazon Go arrives in Chicago
The first Amazon Go cashier-free store outside Seattle has opened in Chicago. This is the company's fourth Amazon Go store; another is planned soon for San Francisco.
VentureBeat (9/17) 
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Instagram boosts retail with shoppable Stories, Explore
Instagram boosts retail with shoppable Stories, Explore
(Carl Court/Getty Images)
Instagram has launched shoppable Stories globally, enabling consumers to learn more about items before purchasing, and has also introduced a personalized shopping experience in Explore. "Now, when [people] simply want to shop for fun, [they'll] see a channel dedicated to shopping posts from the brands [they] follow and brands [they] might like," Instagram noted.
The Drum (Scotland) (9/17),  TechCrunch (9/17) 
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The Future of Omnichannel Advertising
Joanna O'Connell, VP and Principal Analyst at Forrester Research, and Douglas Liles, Senior Agency Product Manager at NetSuite, lead a discussion about the trends in the advertising and media industry — like the rise of boutique agencies and the impact of programmatic advertising.
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Company Watch
300M use Quora monthly, advertisers get new targeting
Quora has announced that it has 300 million monthly unique users, up 50% from 2017. The platform has also revealed Broad Targeting, which employs machine learning to deliver ads to the audiences most likely to engage with them.
Marketing Land (9/17) 
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Use OTT to transform your client’s TV buys
Many brand clients are looking to add Connected TV or Programmatic Linear TV to their media plans in 2018. Download this infographic to discover four common use cases for Advanced TV. Get the infographic
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Brands & Campaigns
360i shows a straight-talking Jesse Tyler Ferguson for Absolut
360i has tapped Jesse Tyler Ferguson of "Modern Family" to tout Absolut Vodka's new sugar-free grapefruit flavor in a campaign in which the actor doesn't mince his words. The humorous #NoSugarCoating push is running across connected TV and social including Snapchat, YouTube and Instagram.
The Drum (Scotland) (9/17) 
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Brands, media unite on "I am a voter" campaign
Brands, media unite on "I am a voter" campaign
(Frederic J. Brown/AFP/Getty Images)
Over a dozen advertisers and media and entertainment companies, including the Ad Council, Vice Media and Lyft, have partnered to create the Civic Culture Coalition with the aim of encouraging Americans to participate in democracy. The coalition is launching a nonpartisan push titled "I am a voter," which includes a site and text message platform to help consumers register to vote and get information; it is supported by a host of celebrities and influencers across social media.
The Drum (Scotland) (9/17),  The Hollywood Reporter (9/17) 
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Study: UGC Can Make Your Campaigns More Memorable
Researchers from the University of Southern California completed an eye-opening study examining the effectiveness of UGC in advertising campaigns.The findings are outlined in the free Definitive Guide to User-Generated Advertising. Download the guide now to learn how brands are leveraging UGC video to create engaging, authentic creative.
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Policy & Research
Data spend by US marketers to hit $15B next year
US marketers will invest $12.3 billion in data this year, with global spend set to reach $20.6 billion, according to OnAudience.com. The study estimates that US spend will hit $15 billion in 2019, and UK marketers will invest the second-highest amount in data next year at $2.4 billion.
MediaPost Communications (9/17) 
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IAB News
Get the Update: IAB Learning & Certification
Get the Update: IAB Learning & Certification
You update your phone and apps on a regular basis, but are you keeping yourself up to date? IAB classes and certification programs will make sure you're equipped with the latest developments in digital media so you can maximize your performance. Special pricing available for groups of ten or more. Learn more.
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Ads.txt Aggregator: An Essential First Step in Combating Ad Fraud
To combat ad fraud and drive brand safety, IAB Tech Lab now offers access to an aggregation of ads.txt files published across the web as a cost-effective and time-saving alternative to managing your own crawler. More than 2 million domains have adopted ads.txt and the aggregator is the largest in the industry. It provides frequent updates on publishers' approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate unauthorized inventory. Get it now.
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