Independent hotels are following the lead of the big chains and adopting family-oriented strategies of their own. Offerings range from educational excursions to laid-back public spaces where kids can get together.
Rezidor Hotel Group has signed its first Radisson Red properties in Dubai and Jeddah, United Arab Emirates, noting the region's growing demand for midscale hotels. Rezidor's Elie Milky says demand for the midscale model and serviced apartments has increased over the last year or two, and more investors are interested.
The "Sports Buddies" program at Hotel 41 in London is a prime example of how small luxury properties are catering to guests' desire for unique experiences during travel. The 88-key Montague on the Gardens, also in London, arranges private guest tours of the nearby British Museum.
The updated 49-room Anvil Hotel in scenic Jackson, Wyo., beckons big-city visitors with a motif that serves up luxury amenities in a frontier setting. "My goal was to open something that feels of this place. ... Not something forced," hotelier Erik Warner said.
Amazon's Alexa and Apple's Siri are in a battle for dominance in the emerging voice-command component of hotel guest services. Field-testing is under way at various properties, and Marriott International says it could decide within months whether to install the technology at one or more of its chains.