Organizations can attract and hire top talent by using videos to communicate the culture and work environment and by encouraging current employees to post honest reviews on recruitment websites, writes marketing expert Korey McMahon. Leaders also must act quickly to secure talented workers who may be hired away by another organization if an offer is too slow in coming, he notes.
College and university leaders can help faculty avoid burnout by treating both tenured and nontenured professors as colleagues and supporting their work-life balance efforts, writes University of Iowa lecturer David Gooblar. Administrators also should use Universal Design to support the mental health of faculty, he recommends in this commentary.
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College and university leaders can use technology and data to personalize messages through email, video and websites to improve communication with potential donors and alumni, writes Marc Whitt, director of philanthropy communications at University of Kentucky Philanthropy. Some personalized touches include sending birthday or anniversary announcements or special offers to alumni classes, Whitt notes in this commentary.
Despite a perceived commitment to diversity, rankings and funding resources still mainly benefit more selective colleges than those more organically diverse, writes Clara Lovett, president emerita of Northern Arizona University. "Scarcity" thinking, which Lovett in this commentary describes as a belief that limits diversity at more elite schools, drives most of the problem, she asserts.
The recruitment process can commonly include such technologies as artificial intelligence, analytics, video interviews, games and texting. There are challenges, though, such as a lack of texting accessibility for some people.
Laurence Smith, host of HRM Asia's Digital Mindset forum, shows how a two-day HR workshop on digital transformation built people's confidence in technology and got them into a digital frame of mind. "So they decided that their biggest priority was to apply this digital mindset to as much of their work as possible, and make it both the new mindset and the new way of working," Smith writes.
MEMBER INSIGHT: Have you set up a free employer profile on the HERC website?
"We, at Portland State University, set up a free multi-page Enhanced Member Profile on the HERC website. As a result, we saw a dramatic increase in visibility for our institution. In just one year, our profile was clicked on over 8,800 times by jobseekers." -- Greater Oregon HERC Member Christina Kraus, PHR, Employment Manager, Office of HR, Portland State University. Join your colleague Christina, and set up your employer profile today.
HERC's job seekers outpace national averages in top measures for diversity and education level