Red Cross asked more than two dozen of its media outlet partners to change their logos for World Blood Donor Day last week in an effort to highlight the low number of blood donations globally. Some partners, such as The Dodo, dropped letters corresponding with blood types, with the "o"s slowly falling away after visitors landed on the site, while others highlighted letters in red, such as AOL, which included a red blood drop in its logo.
Allergan tapped actress Shay Mitchell to quiz women on birth control facts such as what time of day they should take their pill and whether all birth control pills have the same formulation. "In conversations with my friends and family, it is constantly made clear to me that people are not speaking about birth control as much as they should be," said Mitchell, who added that when discussions happen, "the dialogue is riddled with misconceptions."
A survey of about 2,500 patients found 69% trust the current insurance market model, while 19% said they would trust a government-run insurance model. The survey for HealthEdge showed 40% of patients wanted payers to provide more tools to help them manage health care costs.
Bill Carmody explores new technology disrupting digital marketing, including the automation of customer troubleshooting via chatbots and blockchain's potential to bring increased data security. Virtual and augmented reality can be powerful storytelling tools for marketers and artificial intelligence and machine learning are creating a deeper level of personalization, he writes.
Data policy changes at Google and Facebook after the implementation of the General Data Protection Regulation in the European Union are causing problems for marketers, leaving them unable to track campaigns across the sites without investing in third-party measurement vendors or, alternatively, limiting campaigns to single platforms, writes Ilyse Liffreing. "It's a battle between Facebook and Google," said an anonymous agency executive.
Unilever Chief Marketing Officer Keith Weed is aiming to overhaul issues in the influencer marketing category, calling on the ad industry "to take urgent action now to rebuild trust before it's gone forever." Effective immediately, Unilever will no longer work with online influencers who pay for followers, will never buy followers for its own brands and will place a priority on partners who use transparent digital practices.
Technology leaders discuss the challenges of implementing artificial intelligence in marketing, including managing big data, talent shortages and changing company culture. "Most businesses' DNA is not a data-driven DNA, and even when you give them this amazing tool, they're not creative enough in using it," says Sisense CEO Amir Orad.
Department of Health and Human Services Secretary Alex Azar told the Senate Committee on Health, Education, Labor & Pensions that it is his belief that "we have the authority to require list price disclosure in TV ads," as proposed in the Trump administration blueprint for lowering drug prices. However, Azar stated that "we would also welcome Congress acting there to ensure that our statutory authority is shored up, as Big Pharma will most certainly challenge us in that effort and in that work." Read more.
"It's an exciting time to be in marketing despite the massive upheaval of so much of how we used to do things."