Star of "black-ish" collaborates with Novo Nordisk on diabetes awareness | TV spending by drugmakers rises in 2017 | McCann Health appoints first global chief digital officer
January 19, 2018
SmartBrief for Health Care Marketers
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Agency Update
Star of "black-ish" collaborates with Novo Nordisk on diabetes awareness
Novo Nordisk is partnering with diabetes advocate and "black-ish" actor Anthony Anderson on the drugmaker's "Get Real About Diabetes" disease awareness campaign. An episode of Andeson's TV show centers on a type 2 diabetes diagnosis as an extension of the campaign.
FiercePharma (1/17) 
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TV spending by drugmakers rises in 2017
Drugmakers spent about $3.45 billion on television advertisements last year, up from $3.11 billion the year before, led by AbbVie's $341 million spent on 16 ads, according to data from iSpot.tv.
FiercePharma (1/12) 
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Trends, Research & Stats
Voices from the Inside
Changing perceptions of nursing is key to resolving shortage
Male nurses can provide valuable perspective and insights and should be welcomed into the profession just as anyone else is, but hiring more of them is not the key to easing the shortage of nurses, writes Patricia Davidson of the Johns Hopkins School of Nursing. False perceptions about the career, from the idea that it is women's work to the belief that it is a place for those who couldn't handle medical school, need to change, Davidson writes.
HuffPost (1/9) 
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Interactive Ads & Technology
Report: Integrated campaigns perform better, Facebook/TV are ideal pairing
Campaigns that are integrated across channels are 31% better at building brands, and the strongest-performing channel combinations are Facebook and TV and TV and outdoor, Kantar Millward Brown reports. Campaigns that are customized and well-integrated are 57% more effective, but only 46% of campaigns studied exhibited both features.
MediaPost Communications (1/16) 
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Advertisers: Facebook's news feed change isn't a big deal
Advertisers: Facebook's news feed change isn't a big deal
(Lionel Bonaventure/AFP/Getty Images)
Some advertising executives aren't bothered by Facebook's algorithm change to its news feed, having already given up on organic reach on the platform and instead invested in paid advertising, which will not be affected. "Those changes won't impact brands that purchase quality content, but will hit those who chase viral, meme-like posts," said Reshift Media's Steve Buors.
Digiday (1/16) 
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Policy Pulse
Industry Insight
Opinion: This is the agency model that will thrive in 2018
The agency models currently seeing some success in an increasingly fractured and competitive marketplace are full-service digital and data shops or creative agencies that are renowned for their breakthrough ideas, writes Peter Reid. "[I]t is about finding a model ... that helps create transformative, multi-disciplinary campaigns and experiences by combining the best of both sets of techniques," he writes.
The Drum (Scotland) (1/15) 
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Coalition News
FDA delays intended use final rule effective date, is reviewing totality of the evidence standard
The FDA announced in the Jan. 16 Federal Register that it is delaying until further notice the effective date of a 2017 final rule describing the types of evidence that may be considered in determining a medical product's intended use. The agency seeks more time to consider the comments and a citizen petition already received on that rule and to collect additional feedback based on this input until Feb. 5. The final rule -- which was primarily focused on tobacco products -- introduced new language on intended use, including a "totality of the evidence" standard that industry members and others strongly objected to. Read more.
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Now that I have this platform of 'black-ish' on ABC ... I felt it important that I use this platform to talk about this disease and how it's affecting me and our community, and the community at large.
Actor Anthony Anderson on his participation in promoting diabetes awareness. Read more from FiercePharma.
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