Family Dollar will phase in several new private brands that will be more relevant to the retailer's shopper base and focus on offering a similar quality to national brands at a value, said Bob Sasser, CEO of Family Dollar parent Dollar Tree. Family Dollar will also remodel 250 stores this year to expand food, beverage, snack, cooler and freezer space, speed up checkout and make endcaps more productive.
Amazon's two Seattle AmazonFresh Pickup spots are now open to Amazon Prime members. The stores, which previously were only available to Amazon employees, let online grocery shoppers set a time to pick up their purchases via curbside delivery.
Makeup, skin care and bath and body brand Laura Mercier has expanded its operations and sales to Canada. The company, recently acquired by Shiseido Americas, has added public relations and logistics in the country, and will also expand digital and media programs to the Canadian market.
Grey New York's latest push for Gillette's "Go Ask Dad" Father's Day campaign spotlights how 84% of sons would rather ask their smartphone for advice than their dad. A spot shows real-life sons asking a virtual assistant for advice on shaving, love and self-confidence before being stunned by the fact that it was their dads providing the answers all along.
Estee Lauder has partnered with ModiFace to harness the power of augmented reality to allow customers to virtually try on its cosmetics. The technology is available across mobile and web platforms and uses Light Field Rendering technology to ensure an accurate and realistic view of how the products will look in real life.
In the near future, consumers may have the option of paying for a purchase using a bank card in virtual reality. Worldpay is experimenting with the concept and recently demonstrated a Host Card Emulation to simulate a real-world payment experience in a VR app.
Sustainability hasn't been a key priority for luxury brands when it comes to their fragrance lines, but there are signs that may be shifting. For example, high-end jeweler Chopard is launching a line of sustainable fragrances.
Millennials are a huge generation of mobile-native consumers just now entering prime years of spending, making them a premium target for retailers. Sharon Goldman notes four things this generation seeks from retailers, beginning with personalized marketing that leads to brand loyalty.