ALDI aims to do even more with less in US expansion | Toys R Us creates new position, begins holiday hiring | Target Restock program will come to 8 more metro areas
September 22, 2017
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ALDI aims to do even more with less in US expansion
German discount supermarket chain ALDI has grown from a single suburban store to a 10,000-location global giant with a simple "less is more" strategy. Plans to grow to 2,500 US locations put the retailer on track to become the country's third-largest grocer behind Walmart and Kroger.
The Wall Street Journal (tiered subscription model) (9/21) 
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Toys R Us creates new position, begins holiday hiring
Toys R Us creates new position, begins holiday hiring
(Paul J. Richards/AFP/Getty Images)
Toys R Us will move forward with plans to hire seasonal staffers for the holidays, despite its Chapter 11 bankruptcy filing this week. The toy retailer has created the new position of toy demonstrator, and it expects to hire more than 12,500 part-time employees in its six largest markets.
Reuters (9/21),  WTOP-FM (Washington, D.C.)/The Associated Press (9/21) 
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Target Restock program will come to 8 more metro areas
Target Restock program will come to 8 more metro areas
(Justin Sullivan/Getty Images)
Target will expand its Target Restock program to eight more major markets, making it available to around one-fifth of the US population by the middle of October, the retailer said Thursday. Through the service, online shoppers fill a box with household goods from a list of about 15,000 items and pay a $4.99 fee for next-day delivery.
Star Tribune (Minneapolis-St. Paul, Minn.) (tiered subscription model) (9/21) 
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General Merchandise and Health Beauty Wellness News
GMDC reveals 10 hottest products from HBW17 event
JFL Enterprises' candy-scented hand sanitizer was the highest-rated product at GMDC's 2017 Health Beauty Wellness Marketing Conference. Global Brands Group's children's bath products and Bela soaps from Value Max Products came in second and third, respectively.
Drug Store News (9/21) 
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Forever 21 expands into beauty with Riley Rose stores
Forever 21 will open 10 Riley Rose specialty beauty stores this year, starting with a location in Glendale, Calif., set to debut on Sept. 30. Other fashion retailers have been expanding into the beauty category recently, including Urban Outfitters and H&M.
CosmeticsDesign (9/22) 
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Birchbox celebrates 7 years of growth
Birchbox turns 7 this month and will commemorate the anniversary with customer appreciation promotions and three collectible boxes. The company, which began as a beauty subscription service and expanded into e-commerce and brick-and-mortar retail, turned its first profit earlier this year.
CosmeticsDesign (9/21) 
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Innovation and Retail Technology
Walmart, August to offer secure in-home delivery
Walmart, August to offer secure in-home delivery
(Scott Olson/Getty Images)
Walmart will start testing a service that gives August smart-home device users the option of having groceries and other deliveries left inside their homes. Deliv will handle delivery of the purchases, which includes putting cold food items in refrigerators and freezers, and customers will be able to use their in-home devices to watch deliveries.
TechCrunch (9/22) 
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Facebook rolls out offline-digital targeting via Custom Audiences
Facebook is rolling out Custom Audiences for advertisers that enable them to automatically target users based on whether they have visited a brand's physical location, phoned their call center or made an in-store purchase in the previous month. The new targeting can be applied across Facebook, Instagram and Audience Network.
Marketing Land (9/21),  The Drum (Scotland) (9/21),  AdExchanger (9/21) 
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Industry and Consumer trends
Survey: Amazon, Walmart win with online grocery shoppers
Amazon and Walmart scored highest on customer satisfaction in a survey of online grocery shoppers, half of whom expect to spend more on digital grocery shopping in the next year.
Supermarket News (free registration) (9/21) 
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It is a thing of no great difficulty to raise objections against another man's oration -- nay, it is a very easy matter -- but to produce a better in its place is a work extremely troublesome.
Plutarch,
biographer and essayist
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