Merck KGaA has reached a deal to sell its consumer-health division to Procter & Gamble for $4.2 billion. The Germany-based Merck KGaA makes over-the-counter products such as vitamins, supplements and nasal decongestant for markets outside the US.
Kraft Heinz has teamed with Momofuku founder David Chang to distribute the restaurant brand's Momofuku Ssam sauce nationwide. The condiment, served in Chang's restaurants and available for purchase in a small number of retail stores including Whole Foods Market in New York City, will now be sold on Amazon.
Sales of Brand Licensed Products reach $262.9B Sales of brand licensed products grew 4.4% in 2016, continuing the overall trend of rising sales within the industry. Licensing Expo, the world's largest licensing event, is where many of these product extensions and collaborations begin. Register to attend and connect with 5,000+ brands.
Although Halo Top isn't the first brand to bring a better-for-you ice cream to the market, the product resonates with consumers because its carefree image suggests consumers don't have to sacrifice anything to enjoy "permissible indulgence," Mintel analysts say. "Halo Top has taken market share by proving that consumers can have it all -- taste, indulgence and health," said Mintel's Patty Johnson.
Success for products that promote digestive health can depend on a nuanced understanding of how the target consumer understands gut health, says Hartman Group Senior Vice President Shelley Balanko. "For a huge CPG brand that's talking to the mainstream consumer, I think it makes a lot of sense to link digestive health to energy, whereas smaller brands with unique ingredients targeting more engaged consumers, we'd say yes, absolutely, talk about the relationship between healthy digestion and the health of the microbiome," she says.
Q&A: Driving impulse buys in the e-commerce ageAs more consumers embrace online ordering for grocery purchases, retailers need to consider how impulse buys will translate to e-commerce. Acosta Senior Vice President of Digital Strategy and E-commerce, Brian Christensen, discusses how recommendations and offers from personalized data are inspiring spontaneous buys for online shoppers. Read the interview to learn more about how e-commerce creates opportunities to drive impulse buys.
Direct-to-consumer fulfillment is a challenging but increasingly important avenue for manufacturers looking to keep their top customers happy. Manufacturers are using third-party logistics providers or acquiring the technology needed to do the job themselves.
Coca-Cola is aiming to capture a slice of the mobile food and beverage market by forging a partnership with Cargo. The collaboration will launch with Coca-Cola offering samples of its Glaceau Smartwater in Uber and Lyft cars around the Atlanta market.
Starburst has partnered with "Project Runway" season 15 winner Erin Robertson to launch a branded clothing line inspired by the love people feel for the pink version of the candies. The "I am a pink Starburst" collection coincides with the rerelease of All Pink packs of Starburst.
Amazon has the most customers in the online grocery space, while Walmart still leads among physical store visits, according to a report from Coresight Research. Amazon shoppers, however, usually do not use the site for full-basket grocery orders, Coresight reported.
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