Hostess rolls out Chocolate Cake Twinkies | Hershey embraces "Flavors of America" with 6 new products | SmartLabel participation grows as consumers seek more food data
April 27, 2017
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
Company Watch
Hostess rolls out Chocolate Cake Twinkies
Hostess rolls out Chocolate Cake Twinkies
Hostess Brands has debuted Chocolate Cake Twinkies, the company's first Twinkies product that does not feature a golden sponge cake. Hostess has also updated its Chocodile, which is an original Twinkies cake covered in fudge, to feature more cream filling, a larger size and a more robust fudge coating.
Food & Wine magazine online (4/26), (4/26) 
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Hershey embraces "Flavors of America" with 6 new products
Hershey embraces "Flavors of America" with 6 new products
(The Hershey Company)
The Hershey Company has introduced a limited-edition line of six new candy products, which highlight the most iconic "Flavors of America." For instance, Hershey's Kisses Coconut Almond Flavored Candies offer the essence of Hawaii, while Texas' outdoor grilling traditions inspired the new PayDay BBQ Flavored Bars.
The Patriot-News (Harrisburg, Pa.) (4/27) 
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PepsiCo + GoSpotCheck
Jim Holland, Director of Finance at PepsiCo North American Beverages, discusses how GoSpotCheck helps PepsiCo efficiently collect data surrounding execution in the marketplace. [Watch Now]
SmartLabel participation grows as consumers seek more food data
Food manufacturers are increasingly seeing the benefit of SmartLabel as a vehicle for communicating detailed nutrition, ingredient and product information to consumers without overcrowding limited label space on packaging. Roughly 7,000 brands already have SmartLabel, and 34,000 are expected to join the platform by the end of the year, said GMA's Jim Flannery.
FoodNavigator (4/27) 
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Gartner Research - Leading Innovation in CPG
Download this research to discover why Consumer Goods CIOs should focus on the basics on their way to innovation. You'll also gain access to related resources to learn how BIOVIA can become a trusted partner in the innovation transformation of your organization.
SmartBrief Originals
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Supply Chain Management
P&G plans $100M Singapore digital innovation center
Procter & Gamble has unveiled plans to spend more than $100 million in Singapore over the next five years to build a new digital innovation center -- its first outside the US. The center will help the company with digital innovation in supply chain management, e-analytics and e-business.
The Business Times (Singapore) (free content) (4/18) 
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What to expect from digital supply chains
Supply Chain 4.0, or a digitized supply chain, can help companies be faster, more flexible and better at handling the demands of customization, according to a McKinsey report. The article describes each area of the supply chain and how it will be affected.
McKinsey (4/2017) 
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Advertising & Marketing
CPG brands use innovative strategies to get into the grocery cart
As advertising options proliferate from traditional to social and beyond, more CPG brands are seeking reliable strategies to ensure that their products will find space in consumers' shopping carts. Tetley Tea, for instance, is working closely with influencers, while Fage Yogurt is leaning more heavily into digital, social and television.
The Drum (Glasgow, Scotland) (4/25) 
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McCann, Nespresso put Clooney inside movie favorites
George Clooney and Muppets
Click to watch video (Nespresso/YouTube)
McCann New York's new campaign for Nespresso stars George Clooney popping up inside iconic movies, appearing next to the Muppets in their big-screen debut, alongside John Candy in "Planes, Trains & Automobiles" and with Burt Reynolds in "Smokey and the Bandit." The campaign is running across TV, social and digital in the US and Canada.
Adweek (4/26),  United Press International (4/26),  Advertising Age (4/26) 
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Retail Spotlight
New 365 by Whole Foods store kicks off "365 2.0," CEO says
New 365 by Whole Foods store kicks off "365 2.0," CEO says
(Whole Foods)
Whole Foods Market will open its fourth value-focused 365 by Whole Foods store in Austin, Texas, this week, marking the state's first 365 store and a move to refine the concept into "365 2.0," CEO John Mackey said. So far the retailer's 365 chain has seen some stores exceed expectations and others come up short, and this newest location will include some tweaks to the concept that focus on offering a better shopping journey through experience, technology and design, Mackey said.
Supermarket News (free registration) (4/25) 
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SUPERVALU looks to improve retail, sell some stores
SUPERVALU looks to improve retail, sell some stores
SUPERVALU will divest some underperforming stores, focus on its Cub Foods and Hornbacher's banners and move ahead with retail initiatives including improving category management and store-level product assortments, expanding grab-and-go and other meal offerings and boosting produce and deli operations, the company said. Meanwhile, SUPERVALU's wholesale business will focus on its merger with Unified Grocers, which is slated for completion in the summer.
Supermarket News (free registration) (4/25) 
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GMA News
Become a PCQI at the FSPCA's Preventive Controls Workshop
GMA Workshop Series
Protect your consumers and your brand; become a preventive control qualified individual. At the Food Safety Preventive Controls Alliance Workshop, learn to better assess and stem food safety risks as outlined by the FSPCA. This is essential for all involved in the development of food safety plans at their organizations. Register to attend this FDA-approved workshop May 16 in Washington, D.C.
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Canada's New Nutrition Facts Table and Ingredient Labeling Requirements Seminar
GMA Workshop Series
Whether you produce food and beverage products in Canada or export there, you are expected to comply with its updated nutrition facts and ingredient labeling information by Dec. 14, 2021. This may mean minor changes to your ingredient label or a complete overhaul. Registering for this workshop on May 11 in Washington, D.C., will help you determine how best to comply.
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Government & Food Safety
Food industry awaits administration's stance on labeling, nutritional rules
Food and beverage stakeholders are awaiting the new administration's formal position on whether nutritional or labeling requirements might be less imposing under President Trump than they were in the past. "[W]e believe there is a more efficient and less costly approach regulators can take to execute these label changes," said GMA's Roger Lowe regarding the association's desire to adjust the current July 2018 deadline that applies to Nutrition Facts labels.
The Washington Post (tiered subscription model) (4/27) 
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The empires of the future are the empires of the mind.
Winston Churchill,
statesman and prime minister
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