Conagra proposes $500M Neb. campus | Unilever expects final bids for spreads business this week | Tyson Foods increases its investment in Beyond Meat
December 11, 2017
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Conagra proposes $500M Neb. campus
Conagra proposes $500M Neb. campus
(Conagra Brands)
Conagra Brands has proposed a $500 million redevelopment plan to remake its campus in downtown Omaha, Neb., over a 10-year period starting in 2019. "This is a turning point for the 1,200 Conagra employees who work on the campus and all of us who live and work in Omaha," said Mayor Jean Stothert.
Omaha World-Herald (Neb.) (12/9) 
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Unilever expects final bids for spreads business this week
Unilever expects final bids for spreads business this week
(AFP/Getty Images)
Final bids are reportedly due this week for Unilever's spreads division, which includes brands such as Flora and I Can't Believe It's Not Butter. The spreads unit is said to be worth approximately $8 billion.
City A.M. (London) (12/10) 
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Other News
Trends
Analyst: Beverage brands should better prepare for e-commerce sales
Because impulse buys make up roughly one-third of all beverage sales, purchases of these products could decline significantly if beverage producers don't become more deeply immersed in e-commerce, analysts say. "Until the day we have instantaneous cold beverages delivered to our home while we're sitting at our computer, e-commerce challenges impulse," said Ali Dibadj, a Bernstein analyst.
Business Insider (12/8) 
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Fig named flavor of the year for 2018
Fig named flavor of the year for 2018
(You As A Machine/Flickr)
Firmenich has named fig its 2018 flavor of the year, citing the fruit's connotations of healthfulness and authenticity. With 80% global growth in fig-flavored products from 2012-16, figs are well-positioned to be represented in both savory and sweet products, said Chris Millington of Firmenich.
FoodNavigator (12/7) 
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Advertising & Marketing
How Gatorade targets digitally savvy athletes
How Gatorade targets digitally savvy athletes
(Harry How/Getty Images)
Gatorade Chief Marketing Officer Andrew Hartshorn says the brand uses product- and equity-driven campaigns to attract athletes who grew up with digital. The company harnesses data to learn how athletes best connect with its brand, whether through social media videos or Snapchat games.
CMO (12/7) 
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Ferrero Rocher's golden, dessert-filled experience
Ferrero Rocher's golden, dessert-filled experience
(Pascal Le Segretain/Getty Images)
Ferrero Rocher has opened a pop-up immersion in London dedicated to the tastes that make up the layers of the gold foil-wrapped candy. Guests of Ferrero Rocher: Behind the Layers are treated to a two-story experience that includes five desserts developed by chef Paul Hannagen.
The Independent (London) (tiered subscription model) (12/6) 
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Retail Spotlight
CEO: Sprouts is poised for the shift to digital retail
CEO: Sprouts is poised for the shift to digital retail
(Littletung/Wikimedia Commons)
Sprouts Farmers Market's store strategy to focus on opening locations in less densely populated areas on the perimeters of cities puts the retailer in a good position for delivery and the shift further into digital retail, CEO Amin Maredia said. "We're actually looking forward to things going online," he said.
Supermarket News (free registration) (12/7) 
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Food proves a growth area for Dollar General
Food proves a growth area for Dollar General
(Justin Sullivan/Getty Images)
Expanded frozen food offerings and the addition of fresh produce to some stores helped Dollar General boost sales in the most recent quarter, the retailer said. The company aims to open 900 new stores in 2018, focusing both on rural areas and cities, where the retailer aims to attract more affluent shoppers.
The Washington Post (tiered subscription model) (12/7) 
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GMA News
GMA advocates for member companies
GMA advocates for member companies
(GMA)
GMA helps its members grow by creating a regulatory and commercial landscape that is poised for sustainable expansion. Through our Industry Affairs practice, GMA provides its members with access to cutting-edge thought leadership, platforms for manufacturer-retailer collaboration and a unique committee and council structure providing a platform collaboration on key issues. Learn more about the GMA membership benefits.
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