P&G makes $4.2B deal to acquire Merck KGaA's consumer-health business | Kraft Heinz to help Momofuku sell signature sauce on Amazon | PepsiCo to roll out zero-sugar Gatorade in June
April 19, 2018
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
SIGN UP ⋅   FORWARD
Company Watch
P&G makes $4.2B deal to acquire Merck KGaA's consumer-health business
P&G makes $4.2B deal to acquire Merck KGaA's consumer-health business
(Procter & Gamble)
Merck KGaA has reached a deal to sell its consumer-health division to Procter & Gamble for $4.2 billion. The Germany-based Merck KGaA makes over-the-counter products such as vitamins, supplements and nasal decongestant for markets outside the US.
MarketWatch (4/19) 
LinkedIn Twitter Facebook Google+ Email
 
Kraft Heinz to help Momofuku sell signature sauce on Amazon
Kraft Heinz to help Momofuku sell signature sauce on Amazon
(The Kraft Heinz Company)
Kraft Heinz has teamed with Momofuku founder David Chang to distribute the restaurant brand's Momofuku Ssam sauce nationwide. The condiment, served in Chang's restaurants and available for purchase in a small number of retail stores including Whole Foods Market in New York City, will now be sold on Amazon.
Bloomberg (free registration) (4/18) 
LinkedIn Twitter Facebook Google+ Email
 
PepsiCo to roll out zero-sugar Gatorade in June
PepsiCo will introduce the first zero-sugar beverage in Gatorade's 53-year history when G Zero hits shelves in June. Flavors for the debut include orange, lemon-lime and cherry.
Bloomberg (free registration) (4/18) 
LinkedIn Twitter Facebook Google+ Email
Other News
Sales of Brand Licensed Products reach $262.9B
Sales of brand licensed products grew 4.4% in 2016, continuing the overall trend of rising sales within the industry. Licensing Expo, the world's largest licensing event, is where many of these product extensions and collaborations begin. Register to attend and connect with 5,000+ brands.
ADVERTISEMENT
Trends
Mintel reveals how Halo Top captured audience seeking "permissible indulgence"
Mintel reveals how Halo Top captured audience seeking "permissible indulgence"
(SmartBrief)
Although Halo Top isn't the first brand to bring a better-for-you ice cream to the market, the product resonates with consumers because its carefree image suggests consumers don't have to sacrifice anything to enjoy "permissible indulgence," Mintel analysts say. "Halo Top has taken market share by proving that consumers can have it all -- taste, indulgence and health," said Mintel's Patty Johnson.
FoodNavigator (4/19) 
LinkedIn Twitter Facebook Google+ Email
 
Consumers' concept of gut health provides clues to effective product messaging
Success for products that promote digestive health can depend on a nuanced understanding of how the target consumer understands gut health, says Hartman Group Senior Vice President Shelley Balanko. "For a huge CPG brand that's talking to the mainstream consumer, I think it makes a lot of sense to link digestive health to energy, whereas smaller brands with unique ingredients targeting more engaged consumers, we'd say yes, absolutely, talk about the relationship between healthy digestion and the health of the microbiome," she says.
FoodNavigator (4/18) 
LinkedIn Twitter Facebook Google+ Email
SmartBrief Originals
Read the latest food and beverage coverage in SmartBrief Originals:
.
Featured Content
Sponsored content from Acosta
Q&A: Driving impulse buys in the e-commerce ageAs more consumers embrace online ordering for grocery purchases, retailers need to consider how impulse buys will translate to e-commerce. Acosta Senior Vice President of Digital Strategy and E-commerce, Brian Christensen, discusses how recommendations and offers from personalized data are inspiring spontaneous buys for online shoppers. Read the interview to learn more about how e-commerce creates opportunities to drive impulse buys.
    Click here to learn more about Featured Content

    Supply Chain Management
    Manufacturers adopt direct-to-consumer models
    Direct-to-consumer fulfillment is a challenging but increasingly important avenue for manufacturers looking to keep their top customers happy. Manufacturers are using third-party logistics providers or acquiring the technology needed to do the job themselves.
    Modern Materials Handling magazine online (4/16) 
    LinkedIn Twitter Facebook Google+ Email
    Advertising & Marketing
    Coca-Cola partners with Cargo to sell products in ride-share cars
    Coca-Cola partners with Cargo to sell products in ride-share cars
    (Mike Mozart/Flickr)
    Coca-Cola is aiming to capture a slice of the mobile food and beverage market by forging a partnership with Cargo. The collaboration will launch with Coca-Cola offering samples of its Glaceau Smartwater in Uber and Lyft cars around the Atlanta market.
    The Drum (Scotland) (4/19),  MediaPost Communications (4/18),  Variety (4/18) 
    LinkedIn Twitter Facebook Google+ Email
     
    Starburst debuts clothing line to support All Pink candy packs
    Starburst has partnered with "Project Runway" season 15 winner Erin Robertson to launch a branded clothing line inspired by the love people feel for the pink version of the candies. The "I am a pink Starburst" collection coincides with the rerelease of All Pink packs of Starburst.
    Adweek (4/18),  Drug Store News (4/18) 
    LinkedIn Twitter Facebook Google+ Email
    Retail Spotlight
    Amazon leads in online grocery customers, but basket size lags
    Amazon leads in online grocery customers, but basket size lags
    (John Macdougall/AFP/Getty Images)
    Amazon has the most customers in the online grocery space, while Walmart still leads among physical store visits, according to a report from Coresight Research. Amazon shoppers, however, usually do not use the site for full-basket grocery orders, Coresight reported.
    Progressive Grocer (4/18) 
    LinkedIn Twitter Facebook Google+ Email
     
    GMA News
    Learn about GMA work and services for member companies
    Learn about GMA work and services for member companies
    (GMA)
    GMA helps its members grow by creating a regulatory and commercial landscape that is poised for sustainable expansion. Through its Industry Affairs practice, GMA provides member companies access to cutting-edge thought leadership, platforms for manufacturer-retailer collaboration and a unique committee and council structure for collaboration on key issues. Learn more about the GMA membership benefits.
    LinkedIn Twitter Facebook Google+ Email
     
    Learn more about GMA:
    About GMA | Become a GMA Member | Issues and Policy
    Newsroom | Events | Research and Tools
    JOBS
    powered by
    Vice President of Marketing
    REILY FOODS COMPANY - New Orleans, LA
      
      
    The sea does not reward those who are too anxious, too greedy or too impatient. ... One should lie empty, open, choiceless as a beach -- waiting for a gift from the sea.
    Anne Morrow Lindbergh,
    author and aviator
    LinkedIn Twitter Facebook Google+ Email
      
      
    Sign Up
    SmartBrief offers 200+ newsletters
    Advertise
    Learn more about the SmartBrief audience
    Subscriber Tools:
    Contact Us:
    Advertising  -  Chris Warne
    P: 646.462.4647
    Editor  -  Torrey Kim
    Mailing Address:
    SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
    © 1999-2018 SmartBrief, Inc.®
    Privacy policy |  Legal Information