President of Kellogg North America to retire | PepsiCo brings aspartame back to Diet Pepsi recipe | Coca-Cola rolling out "communication and engagement" to boost Diet Coke line
February 19, 2018
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Company Watch
President of Kellogg North America to retire
President of Kellogg North America to retire
(Scott Olson/Getty Images)
Paul Norman is retiring from his role as president of Kellogg North America effective April 1. North America division staff members will report to company CEO Steven Cahillane until Kellogg names Norman's successor.
Reuters (2/16),  StreetInsider (2/16),  Financial Times (tiered subscription model) (2/16) 
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PepsiCo brings aspartame back to Diet Pepsi recipe
PepsiCo brings aspartame back to Diet Pepsi recipe
(Fernando Leon/Getty Images)
PepsiCo is bringing aspartame back to its Diet Pepsi formulation. The move is part of a marketing refresh and follows consumer requests for the company to produce the brand with the sweetener.
Ad Age (2/16) 
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Coca-Cola rolling out "communication and engagement" to boost Diet Coke line
Coca-Cola rolling out "communication and engagement" to boost Diet Coke line
(Craig Barritt/Getty Images)
Coca-Cola is planning to debut fresh "communication and engagement" in the next few months to bring in new Diet Coke consumers and to capture the attention of existing ones. "It's going to be a process of experimentation," said CEO James Quincey regarding how the soda giant will boost Diet Coke's profile.
Business Insider (2/16) 
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Trends
SPINS: Coconut oil sales on the downswing
Sales of culinary coconut oil are on the downswing, with US retail sales falling 25.9% in the conventional channel last year, according to data from SPINS. Sales in the natural and specialty/organic channels also dropped last year, by 16.1% and 14.3%, respectively, SPINS data indicate.
FoodNavigator (2/16) 
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Most Read by the C-Suite
SmartBrief Originals
AI offers avenues to assist grocers
Artificial intelligence could be a great tool for grocers, letting them better analyze the volumes of customer data they collect, Infor's Doug Tiffan writes. It also offers potential benefits for managing inventory, especially perishables, and cutting down on waste.
SmartBrief/Food & Beverage (2/19) 
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Advertising & Marketing
Most-loved brands: Perdue Chicken wins social, Disney World wins offline
Most-loved brands: Perdue Chicken wins social, Disney World wins offline
Walt Disney World (Joe Raedle/Getty Images)
Perdue Chicken, CVS and Hampton Inn are the top three most-loved brands on social, and Walt Disney World, Wegmans and Febreze are the most loved among people having conversations in the real world, per Engagement Labs. The study tracked four brand performance drivers -- brand sharing, the volume of conversations, positive sentiment and influence.
MediaPost Communications (2/18) 
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Oreo partners with Google to develop scavenger hunt AR game
Oreo is hoping to entice consumers with its new augmented reality game, "The Great Oreo Cookie Quest." As with "Pokemon Go," the game uses object recognition technology to lead players on a mobile scavenger hunt to collect points, which they can enter to win a trip to Africa or California.
Digiday (2/16) 
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Retail Spotlight
Is Amazon merging Fresh and Prime Now?
Is Amazon merging Fresh and Prime Now?
(Kevork Djansezian/Getty Images)
Amazon is tidying up its grocery delivery options with a new plan to merge its AmazonFresh and Prime Now services by the end of the year, according to Yahoo Finance. Amazon has been reducing its delivery area for AmazonFresh since its takeover of Whole Foods last summer, and a recent consumer survey finds that 48% of Prime users have been ordering groceries through the service.
Yahoo (2/15),  New York magazine (2/16) 
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GMA News
Next week! Join the GMA Legal Conference in New Orleans Feb. 27-28
Next week! Join the GMA Legal Conference in New Orleans Feb. 27-28
(GMA)
Join us Feb. 27-28 as top in-house counsel, defense attorneys and regulatory experts cover a wide array of important and timely legal issues, with an emphasis on protecting your brands from litigation risks and complying with government regulations. This is a key event for any food, beverage or CPG legal practitioner.
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Register now for preconference sessions March 26 at the 2018 GMA Science Forum
Register now for preconference sessions March 26 at the 2018 GMA Science Forum
(GMA)
The GMA Science Forum, held March 26-29, features three preconference sessions on March 26. Bringing CRISPR to Market looks at issues and opportunities around gene-editing techniques. A food safety workshop includes an interactive "what if" review of a food safety plan. And the ingredient safety workshop looks at the scientific and regulatory landscape manufacturers must navigate to ensure the safety of ingredients used to produce food, personal care and household products. Register today!
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