Imagine wants new content creators for pilot workshop program | Mimi Leder signs on to Apple's morning show to direct, executive produce | Natasha Del Toro to host Facebook Watch show for Mic
July 12, 2018
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Geena Davis Institute on Gender in Media SmartBrief
Working to create positive images of girls and women in media and entertainment
Gender In Media
Reese Witherspoon plans female-centric VOD channel
Reese Witherspoon plans female-centric VOD channel
Witherspoon (John Phillips/Getty Images)
Reese Witherspoon's production company Hello Sunshine has signed a new deal with AT&T to launch its own subscription channel to showcase diverse storytellers. Witherspoon will also host a one-on-one interview show called "Shine On With Reese," with director/producer Ava DuVernay, Dolly Parton, Spanx founder Sara Blakely, and athlete/author Abby Wambach all slated to appear as guests.
The Hollywood Reporter (7/10),  Variety (7/10),  Deadline Hollywood (7/10) 
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Imagine wants new content creators for pilot workshop program
Imagine wants new content creators for pilot workshop program
(Imagine Impact)
Imagine Entertainment is accepting applications through July 22 for its Impact 1 content creator pilot program, first announced by producers Brian Grazer and Ron Howard at this year's Cannes Film Festival. The eight-week creative workshop will pair screenwriters and showrunners with selected content creators and narrative storytellers to bring their projects to producers in Hollywood.
Deadline Hollywood (7/9) 
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Mimi Leder signs on to Apple's morning show to direct, executive produce
Mimi Leder signs on to Apple's morning show to direct, executive produce
Leder (Alberto E. Rodriguez/Getty Images)
Mimi Leder has signed on to serve as executive producer and director for Apple's upcoming morning show drama series, joining Reese Witherspoon and Jennifer Aniston who will star in the series, and Kerry Ehrin, who will be a writer, showrunner and executive producer. The series will focus on the struggles faced by the people who help Americans start their day.
Deadline Hollywood (7/12) 
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Natasha Del Toro to host Facebook Watch show for Mic
Journalist and documentary film producer Natasha Del Toro will host "Mic Dispatch" twice a week on Facebook Watch. Del Toro hosts PBS' "America Reframed" and produced documentary series "The Naked Truth"; "Mic Dispatch" will focus on societal shifts.
The Hollywood Reporter (7/9) 
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Trends & Insights
"When Women Wrote Hollywood" shines light on forgotten screenwriters
Hollywood wasn't always dominated by men, but they often received the bulk of public recognition, despite women taking on major writing and production roles throughout the 1920s and 1930s, writes Laura Kirk of University of Kansas Department of Film & Media Studies, who wrote two chapters of the book, "When Women Wrote Hollywood." "Every chapter covers someone you haven't heard of, but you should have if you've heard of D.W. Griffith or Cecil B. DeMille. They should be equally respected," Kirk says.
University of Kansas (7/10) 
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Ideas in Action
Institute lauds partnership with Unstereotype Alliance
Institute lauds partnership with Unstereotype Alliance
(Unstereotype Alliance/YouTube)
The Geena Davis Institute on Gender in Media is proud of its partnership with Unstereotype Alliance, which has launched a call to action to the advertising industry sending a clear message about the perils of stereotyping. Built around the notion that "the problem is not seeing the problem," the Alliance has created a short film -- "The Problem is Not Seeing the Problem" -- that calls on the industry to take a deeper look to recognize the problem of stereotypes, as a first step to eliminating them. The short film is produced by IPG and MullenLowe. View the film.
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The future of gender-mixed sports
The future of gender-mixed sports
Knight (Bruce Bennett/Getty Images)
The 2020 Summer Olympics in Tokyo will feature a number of mixed-gender events, including swimming and triathlon, a shift that will likely lead to a broad discussion about which sports, if not all, should be gender-neutral, Matt Foley writes. Despite objections and biases, some advocates see potential in blurring the gender lines in children's sports, while professional female athletes such as US women's hockey team captain Hilary Knight say that some sports reach a "breaking point" and have to evolve.
Ozy (7/8) 
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Geena Davis Institute on Gender in Media News
July 17: Don't miss our members-only See Jane Influencer Screening of "PUZZLE"
July 17: Don't miss our Members-Only See Jane Influencer Screening of the film, "PUZZLE," followed by a Q&A with Director Marc Turtletaub, Producer Wren Arthur and star Kelly Mcdonald and moderated by Institute CEO Madeline Di Nonno. The screening will take place at the Landmark theater in Los Angeles. For more information or to RSVP visit our website. Check out the trailer here.
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About Geena Davis Institute on Gender in Media
Geena Davis Institute on Gender in the Media Founded by Academy Award®-winning actor Geena Davis, the Institute is the only research-based organization working with media and entertainment companies with cutting-edge research, education, and advocacy programs to dramatically improve how girls and women are reflected in media targeting children 11 and under. For more information visit: www.seejane.org.
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Mount Saint Mary's University Mount Saint Mary's University, Los Angeles is the only women’s university in Los Angeles and one of the most diverse in the nation. We offer a dynamic learning experience in the liberal arts and sciences, enhanced by an emphasis on building leadership skills and fostering a spirit to serve others. For more information, visit www.msmu.edu.
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