Geena Davis helps Common Sense Media craft rating to fight gender stereotypes | Common Sense Media releases "Watching Gender" report | Susan Sarandon: Women are finally shifting Hollywood's gender imbalance
A recent study, completed by the Geena Davis Institute on Gender in Media and J. Walter Thompson, revealed that female characters in advertising often conform to stereotypes and that just 5% of ads feature only women. "The images we use, the stories we tell about women can dramatically change the way the world values women and how women and girls see themselves," said the Institute's CEO Madeline Di Nonno, who suggests that the advertising industry should put more non-stereotypical women in ads, hire female creatives and show women as chief executives, leaders and politicians to help inspire young girls.
The media watchdog nonprofit Common Sense Media, with advisory help of Academy Award-winning actor Geena Davis, has released a new television and film rating system to promote more equitable stories on screen. The "positive gender representation" designation applies to both television shows and films that depict women and girls in non-stereotyped ways, and has already been added to films, including "Moonlight," "A League of Their Own," and "Hidden Figures," as well as TV shows like "MasterChef Junior," "Bones" and "Annedroids."
Common Sense Media has released its new "Watching Gender: How Stereotypes in Movies and on TV Impact Kids' Development" report, which explores the effects of gender-biased media on children's development to promote more positive, accurate gender representations that give kids the freedom they need to be themselves. The researchers found that media reinforces male stereotypes in children's programming, which negatively influences career aspirations, reinforces traditional roles for women in television geared toward teenagers, and burdens youth of color with stereotypes of both men and women. Read more.
Academy Award-winning actor and star of the FX series "Feud" Susan Sarandon says Hollywood has made progress since the days of Bette Davis and Joan Crawford, especially when it comes to women moving into positions of power in the industry. In this Q&A, Sarandon discusses the complexity of equal pay in Hollywood, getting political for worthy causes, and game-changers like the Geena Davis Institute on Gender in Media and Ryan Murphy's Half Foundation. "[Geena Davis] goes into studios, reads through scripts, points to a character and says, 'Couldn't this be a young woman instead of a boy?' Very often, they're open to it," Sarandon said.
Films there were made my women were featured prominently at this week's Los Angeles Film Festival, as 42% of the films featured a female director, 40% were directed by a person of color, and 65% were helmed by first-time directors. Festival director Jennifer Cochis says the diversity of film selection was intentional and designed to reflect the real-world neighborhoods of L.A.
Executive Director of UN Women and Under-Secretary-General of the United Nations Phumzile Mlambo-Ngcuka will detail plans to team up with global advertising industry leaders to end gender stereotypes in ads at this week's first Unstereotype Alliance meeting at the Cannes Lions Festival of Creativity. UN Women already has support from major companies, including Johnson & Johnson and AT&T, with plans to mobilize the industry to stop damaging depictions of women and collectively assess data to bring about real change under the moniker the Unstereotype Alliance.
Geena Davis Institute on Gender in Media has been named one of two recipients, along with UN Women, to share in the $153,000 collected from the 203 entries for the Glass: The Lion for Change award. "Fearless Girl," the bronze statue of a defiant girl facing Wall Street's iconic charging bull, won McCann New York three Grand Prix awards at Cannes.
I long to accomplish great and noble tasks,
but it is my chief duty to accomplish humble tasks
as though they were great and noble.
Helen Keller, disability rights activist, via Quotabelle
About Geena Davis Institute on Gender in Media
Founded by Academy Award®-winning actor Geena Davis, the Institute is the only
research-based organization working with media and entertainment companies with
cutting-edge research, education, and advocacy programs to dramatically improve
how girls and women are reflected in media targeting children 11 and under.
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About Mount Saint Mary's University, Los Angeles
Mount Saint Mary's University, Los Angeles is the only women’s university in Los
Angeles and one of the most diverse in the nation. We offer a dynamic
learning experience in the liberal arts and sciences, enhanced by an
emphasis on building leadership skills and fostering a spirit to serve
others. For more information, visit