The Martin Agency, Geico celebrate World Cup with epic knee-slide | U.S. Bank develops robo-adviser to connect with investors | Suncorp's Sunny offers financial "truth bombs" in ads
June 21, 2018
FCS's SmartBrief
News for marketers, creatives and communications professionals in financial services
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The Martin Agency, Geico celebrate World Cup with epic knee-slide
The Martin Agency's humorous World Cup spot for Geico features a player celebrating his goal with a knee-slide that just keeps on going. He slides around the grass saluting fans until smashing through a giant Geico logo.
Ad Age (tiered subscription model) (6/15) 
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Financial Brand News
U.S. Bank develops robo-adviser to connect with investors
U.S. Bank has partnered with FutureAdvisor to develop Automated Investor, a robo-adviser that the bank anticipates will be popular "across all wealth segments," said Mark Jordahl, president of U.S. Bank Wealth Management. "For the emerging affluent customer or the younger investor who may benefit from straightforward portfolio strategies, Automated Investor can be a great fit," he added.
American Banker online (free content) (6/19) 
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Digital Banking & Marketing Trends
Smart speaker banking raises security concerns
U.S. Bank, Capital One and American Express allow customers to conduct limited banking services using smart speakers, but there are security concerns. A customer's voice could be manipulated, and criminals may be able to access accounts remotely, said Kurt Baumgartner, a security researcher with Kaspersky Lab.
The Associated Press (6/20) 
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BofA training employees for technology changes
Bank of America is offering online courses to its employees to prepare them for the impact of changing technology. Cathy Bessant, chief operations and technology officer, says she doesn't expect a significant decline in the number of jobs in her division, but she does expect that the duties will change.
The Wall Street Journal (tiered subscription model) (6/19) 
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Industry Pulse
Investment banks may take biggest hit from Fed credit limits
The Federal Reserve's single-counterparty credit limit rules to limit systemically important banks' "aggregate net credit exposures" to any single systemically important firm may affect State Street, Morgan Stanley, BNY Mellon and Goldman Sachs the most, an analysis shows.
Risk (subscription required) (6/18) 
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Media & Technology Trends
Autoplay video ads hit Facebook Messenger inboxes
Autoplay video ads hit Facebook Messenger inboxes
(Josh Edelson/Getty Images)
Facebook Messenger has added video ads in users' inboxes, which, when scrolled over, play automatically. The app's 1.3 billion monthly active users aren't allowed to opt out of the ads being served to them, but users can hide the ads via an icon.
Ad Age (tiered subscription model) (6/19),  Marketing Land (6/20),  CNET (6/19) 
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Marketing Strategy
Maybelline takes multichannel marketing approach
While Maybelline focuses on social media as part of its marketing efforts, the brand also manages offline channels focusing on its products. Brad Fay, chief commercial officer of Engagement Labs, reports this strategy is one other brands should emulate: "The brand has built on a solid understanding of what motivates its customers to talk. Most importantly, it optimizes every marketing touchpoint to activate consumer conversations both offline and online."
Marketing Dive (6/18) 
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To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to do.
Khalil Gibran,
writer, poet and artist
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