Top financial marketing executives share their views on today's marketing trends and roles. Pat Scanlon of Corporate Financial Group notes that marketing is "changing for the better," while Nancy Brennan of Bank of America Merrill Lynch points out that marketing options have increased greatly, but "the margin for error is thinner, so it's never been more important to organize for impact around a well-defined strategy."
Top 10 takeaways from Marketing United At Marketing United 2017, the smartest minds in the industry came together to help digital marketers find breakthrough ideas to conquer their toughest challenges. These are the 10 most impactful takeaways, and they'll help you see your marketing in a whole new light. See them now>>
Argonaut's latest spots for Credit Karma show people in frightening situations before explaining that users can relax thanks to the brand's service offerings. The spots are airing on CNN, MTV, TBS and Comedy Central.
BBDO Malaysia is highlighting the benefits of Visa payWave in its latest spot for the financial brand. The spot, which touts Visa's "contactless" payments technology, is running in 30- and 95-second versions in three languages, including English.
Major banks are upgrading ATMs to attract customers, adding features such as touch screens, the ability to withdraw a large sum and access via mobile code, instead of debit card. High-tech, modern-looking machines that offer "perceived convenience" are what big banks want, says Andrew Hovet of Novantas, though some small banks can match them "feature to feature."
Federal Reserve officials say they will need to soon start moving interest rates higher again, according to minutes of their May meeting. The central bank intends to scale back the size of its balance sheet by allowing securities to mature, rather than selling them, the minutes said.
Marketers will soon be able to try out Accelerated Mobile Pages technology for their search and display advertising, Google announced. AMP will allow for fast loading of landing pages linked from these ads, an advantage that could boost conversion rates.
Twitter has unveiled Direct Message Cards, a new feature that lets advertisers begin a conversation with users via Promoted Tweets that can "include up to four fully customizable call-to-action buttons," product manager Travis Lull explained in a blog post. Patron Tequila is using the product to launch bot-driven chats with users and recommend summer cocktails based on their answers to specific questions.
TripAdvisor's Heather Leisman talks about helping businesses maximize the site's potential for consumer engagement and marketing with its Business Advantage tool, which lets marketers connect with travelers at each stage of their journey. Marketers can use TripAdvisor's Management Center to monitor reviews and interactions related to their business.