Top execs weigh in on today's marketing environment | Argonaut says you can rest easy with Credit Karma | BBDO Malaysia touts the magic of Visa payWave
May 25, 2017
FCS's SmartBrief
News for marketers, creatives and communications professionals in financial services
Top Story
Top execs weigh in on today's marketing environment
Top financial marketing executives share their views on today's marketing trends and roles. Pat Scanlon of Corporate Financial Group notes that marketing is "changing for the better," while Nancy Brennan of Bank of America Merrill Lynch points out that marketing options have increased greatly, but "the margin for error is thinner, so it's never been more important to organize for impact around a well-defined strategy."
Forbes (5/25) 
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Top 10 takeaways from Marketing United
At Marketing United 2017, the smartest minds in the industry came together to help digital marketers find breakthrough ideas to conquer their toughest challenges. These are the 10 most impactful takeaways, and they'll help you see your marketing in a whole new light. See them now>>
Financial Brand News
Argonaut says you can rest easy with Credit Karma
Argonaut says you can rest easy with Credit Karma
Click to watch video (Credit Karma/YouTube)
Argonaut's latest spots for Credit Karma show people in frightening situations before explaining that users can relax thanks to the brand's service offerings. The spots are airing on CNN, MTV, TBS and Comedy Central.
Campaign US (free registration) (5/22) 
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BBDO Malaysia touts the magic of Visa payWave
BBDO Malaysia is highlighting the benefits of Visa payWave in its latest spot for the financial brand. The spot, which touts Visa's "contactless" payments technology, is running in 30- and 95-second versions in three languages, including English.
Marketing online (Singapore) (5/23) 
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Digital Banking & Marketing Trends
Large banks strive for 21st-century ATMs
Bank Of America ATM
(Justin Sullivan/Getty Images)
Major banks are upgrading ATMs to attract customers, adding features such as touch screens, the ability to withdraw a large sum and access via mobile code, instead of debit card. High-tech, modern-looking machines that offer "perceived convenience" are what big banks want, says Andrew Hovet of Novantas, though some small banks can match them "feature to feature."
American Banker online (free content) (5/22) 
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Industry Pulse
Fed minutes: Higher interest rates coming soon
Federal Reserve officials say they will need to soon start moving interest rates higher again, according to minutes of their May meeting. The central bank intends to scale back the size of its balance sheet by allowing securities to mature, rather than selling them, the minutes said.
MarketWatch (5/24),  Pensions & Investments (free access for SmartBrief readers) (5/24) 
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Media & Technology Trends
Google's AMP to be tested with ads
Marketers will soon be able to try out Accelerated Mobile Pages technology for their search and display advertising, Google announced. AMP will allow for fast loading of landing pages linked from these ads, an advantage that could boost conversion rates.
MediaPost Communications (5/24) 
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Twitter rolls out branded chatbots in direct messages
Twitter has unveiled Direct Message Cards, a new feature that lets advertisers begin a conversation with users via Promoted Tweets that can "include up to four fully customizable call-to-action buttons," product manager Travis Lull explained in a blog post. Patron Tequila is using the product to launch bot-driven chats with users and recommend summer cocktails based on their answers to specific questions.
VentureBeat (5/23),  Marketing Land (5/23),  TechCrunch (5/24) 
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Marketing Strategy
TripAdvisor helps marketers manage brand reputation
TripAdvisor's Heather Leisman talks about helping businesses maximize the site's potential for consumer engagement and marketing with its Business Advantage tool, which lets marketers connect with travelers at each stage of their journey. Marketers can use TripAdvisor's Management Center to monitor reviews and interactions related to their business.
CMO (5/23) 
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Editor's Note
SmartBrief Terms of Use and Privacy Policy
We are updating our Terms of Use and Privacy Policy and we want to share the details with you.

Effective May 18, 2017, updates will go into effect for SmartBrief's Terms of Use and Privacy Policy. You may view the updated documents by selecting the following links.
For your convenience, the following is a summary of the important changes. We recommend reviewing each document fully.

Terms of Use
  • Allows us to notify you of changes to our Terms of Use by posting a notice on our website.
  • Updates the license you grant us to use content that you provide to us.
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  • Updates to address how we share information with our social media partners and other service providers.
  • Includes information for California residents on their state privacy rights.
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Financial Marketing SmartBrief will not publish Monday
In observance of Memorial Day in the US, Financial Marketing SmartBrief will not publish on Monday, May 29. Publication will resume Tuesday.
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Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.
Marianne Williamson,
writer and activist
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