Mastercard's latest campaign emphasizes how Masterpass is an easy and secure way to make purchases this holiday season. The company's push includes integrated digital, broadcast and holiday-themed elements, including a commercial featuring actress Kat Dennings of "Two Broke Girls" and former NFL player Joe Montana.
5 Ways to Win & Keep Financial Customers View our on-demand webinar to identify high-risk switchers and easily find households with the highest market potential for specific financial products and services. Plus, learn how demographics, attitudes and behavioral insights can enhance the efficiency of your marketing initiatives!
Ally Bank is the latest bank to integrate Amazon's voice assistant, Alexa, letting customers check account balances, transfer funds and track transactions. Capital One and U.S. Bank customers can use Alexa for certain tasks.
A security breach involving Parity Technologies has erased between $150 million and $350 million in cryptocurrency, owned mostly by small businesses. There is no word on whether the money is recoverable.
A letter signed by more than 100 state and local chambers of commerce asks Congress to roll back regulations the chamber groups say hamper lending, job creation and small-business growth. The Senate banking committee unveiled a bipartisan bill Monday that would ease regulations for small and regional banks.
A $3.50 transaction between BNY Mellon and U.S. Bancorp took three seconds using a system introduced by The Clearing House, which 25 banks own. The system for payment clearance and settlement is the first launched in more than four decades.
Celebrity Cruises ran a hyperpersonalized email campaign that included customers' travel histories with the brand, such as where they'd been most recently and how many cruise nights they spent with Celebrity, as well as their name and hometown. Liveclicker helped create the push, which generated triple the revenue of Celebrity's average email campaigns.
Senate Republicans are including in their tax bill a repeal of the Affordable Care Act's mandate of health insurance for most Americans. To enhance the chance of passage, Republicans have agreed to make tax cuts for individuals expire in 2025 and to make a reduction in the corporate tax rate permanent.