Commentary: How State Farm exemplifies the values it promotes | Mastercard partners with The Story Lab, Carat for instant rewards | BofA leads industry in blockchain patents
January 18, 2018
FCS's SmartBrief
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Commentary: How State Farm exemplifies the values it promotes
State Farm's latest ad, which reminds viewers to join in volunteer activities beyond just the holiday season, is evidence of the company's neighborhood-centric message and corporate values, analyst Jim Nail writes. The company "successfully breaks through the noise by showing its motto isn't just a line at the end of its commercials, but rather a mindset that holds true throughout its employees, customers, and communities," he writes.
Forbes (1/17) 
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Financial Brand News
Mastercard partners with The Story Lab, Carat for instant rewards
Mastercard partnered with The Story Lab, Carat and Pedestrian.TV to tout its Mastercard Debit Rewards program to beachgoers in Australia. Pop-up activations gave visitors the chance to open lockers that held prizes such as tickets, pizza vouchers and Xbox gaming codes.
Campaign Brief online (Australia) (1/18) 
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Digital Banking & Marketing Trends
BofA leads industry in blockchain patents
Bank of America has more blockchain-related patents than any other big bank -- 47, spokesman Mark Pipitone says. Separately, BofA completed almost 68 million peer-to-peer transactions via Zelle in 2017.
Pymnts (1/17),  Business Insider (1/17) 
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TD Bank acquires AI startup
TD Bank last week acquired Layer 6, an artificial intelligence startup, to enhance its technology efforts. The Layer 6 AI engine can be used in marketing, customer service, fraud detection, cybersecurity and underwriting.
American Banker online (free content) (1/16) 
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Industry Pulse
N.Y. Fed survey: Consumers see bright future
A Federal Reserve Bank of New York survey finds 37% of consumers have personal finances that are in better shape than they were a year ago, while wage-growth expectations have reached a three-year high. Respondents also expect inflation to increase.
Bloomberg (free registration) (1/16) 
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Media & Technology Trends
Study: Banks struggle to find IT talent
A Capgemini study finds 76% of financial institutions have established IT positions during the past two years, but companies report difficulty finding talent. Companies most want a consultant for information security or privacy, a chief digital officer or a chief digital information officer, and a data architect.
The Financial Brand (1/16) 
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Facebook offers interactive group video viewing
Facebook offers interactive group video viewing
(Lionel Bonaventure/AFP/Getty Images)
Facebook users can now share live or recorded videos in an interactive group using the new Watch Party feature. On mobile devices, the feature allows group members to overlay their comments on the video.
The Verge (1/17) 
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Marketing Strategy
J.M. Smucker Co.'s mission to combat influencer fraud
The J.M. Smucker Co., owner of Dunkin' Donuts, Smucker's and Jif, has cut fraudulent views of its influencer advertising by 98%, it reports. The company teamed with Ahalogy on its influencer marketing, employs Moat to audit the accounts of influencers and only counts impressions from paid posts that are third-party verified.
Digiday (1/17) 
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It is not in the still calm of life or the repose of a pacific station that great characters are formed. The habits of a vigorous mind are formed in contending with difficulties.
Abigail Adams,
first lady and political adviser
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