Ross touts United Airlines card | Peoples Bank plans piggy bank cash giveaway | FlexiGroup rebrands credit card as Skye
August 13, 2018
FCS's SmartBrief
News for marketers, creatives and communications professionals in financial services
Top Story
Ross touts United Airlines card
United Airlines has named performer Tracee Ellis Ross as the spokeswoman for its United Airlines Explorer credit card with JPMorgan Chase. Ross is featured in a number of 15- and 30-second spots explaining the benefits of the new card.
The Business Journals (tiered subscription model)/Chicago (8/10) 
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Location Accuracy = Stronger Personalization
Real-world location data is the bridge to understanding consumer behavior. As consumers move throughout their days, location-aware devices collect GPS data and location activity to analyze. Consumer location data sources are not created equal. Learn the difference for stronger campaigns.
Financial Brand News
Peoples Bank plans piggy bank cash giveaway
Peoples Bank plans piggy bank cash giveaway
(Peoples Bank/YouTube)
Peoples Bank will plant 173 piggy banks with $30 cash in each throughout the communities it serves. The piggy banks, which will be placed Wednesday, encourage those who find them to keep $15 and "pay it forward" with the other $15.
The Wenatchee World (Wash.) (8/11) 
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Digital Banking & Marketing Trends
JPMorgan lures tech talent with entry-level program
JPMorgan Chase's two-year curriculum for entry-level tech employees is designed to draw young software engineers. The bank competes with other Wall Street companies and Silicon Valley for top talent.
Reuters (8/9) 
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3 firms reportedly want U.S. Bank card processor
U.S. Bank reportedly is selling card processor Elan Financial Services, and Finastra, FIS and Fiserv are vying for the business. Elan serves more than 1,800 banks.
Banking Technology (8/9) 
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Banks hesitate to work with risk-management fintechs
A survey of 15 risk-management financial-technology startups finds they have trouble securing bank contracts because of drawn-out procurement processes and because of banks' reluctance to sign with a sector that has a high failure rate.
Risk (subscription required) (8/9) 
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Industry Pulse
Fed likely to raise interest rates twice more in 2018, economists say
Two more increases in short-term interest rates are likely to emerge from the Federal Reserve in 2018, with one in September and another in December, a Wall Street Journal survey of economists finds. Federal Reserve Bank of Chicago President Charles Evans says economic growth could set the stage for one or two more increases this year, while Federal Reserve Bank of Richmond President Thomas Barkin says economic growth will determine the amount of any such increases.
The Wall Street Journal (tiered subscription model) (8/9),  Reuters (8/9),  Bloomberg (tiered subscription model) (8/9),  ThinkAdvisor (free registration)/Bloomberg (8/9) 
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Media & Technology Trends
Have social platforms reached "peak social"?
Have social platforms reached "peak social"?
Snapchat, Facebook and Twitter have all posted declines in active users over the last year, with Snapchat reporting a 3 million daily active user loss in the last quarter. Experts say the sharp decline could be signaling that the marketplace has reached "peak social," though Instagram and WhatsApp are still posting strong user activity.
CNBC (8/8),  The New York Times (tiered subscription model) (8/7) 
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Marketing Strategy
Pearle Vision CMO talks inspirational campaigns
Pearle Vision marketing chief Doug Zarkin talks about the brand's inspirational spot featuring Billie Jean King, which is running across TV, digital and over-the-top streaming. He discusses why the brand will predominantly measure the campaign's success in boosting brand awareness and perception of quality of care.
Forbes (8/9) 
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It's bad policy to speculate on what you'll do if a plan fails, when you're trying to make a plan work.
Condoleezza Rice,
diplomat and political scientist
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