Geico features humorous take on orchestra in new ad | Wealthsimple spot explores financial anxieties | Barclaycard kicks off "Start Today" campaign
September 21, 2017
FCS's SmartBrief
News for marketers, creatives and communications professionals in financial services
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Geico features humorous take on orchestra in new ad
Geico features humorous take on orchestra in new ad
Click to watch video (Geico Insurance/YouTube)
The newest spot in Geico's "It's Not Surprising" campaign depicts an orchestra's triangle player living out his rock 'n' roll dreams to comedic effect. In the ad, the triangle player takes his solo to the next level, sliding across the stage on his knees and clanging away.
Advertising Age (9/19) 
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What’s the Real Story on Your Customer Growth?
Is it profitable growth? Are you able to pinpoint high-value customers and prospects? Or do too many accounts take an unexpected turn into churn? LexisNexis® Risk Solutions examines why account acquisition and retention efforts don't always end well — and what you can do about it.
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Financial Brand News
Wealthsimple spot explores financial anxieties
A new Wealthsimple spot features numerous interview clips giving an overview of the financial anxieties people have. The down-to-earth spot's tagline is "Investing for humans."
Adweek (9/19) 
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Barclaycard kicks off "Start Today" campaign
Barclaycard's "Start Today" campaign is highlighting the role the brand's financial services can play in helping people reach their goals. The campaign features TV commercials along with an online video and social media push that will continue through November.
The Drum (Scotland) (9/21) 
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5 Cures for Business Growing Pains
A growing business is a successful business, but it comes with its own set of complications. Growing pains can arise from new employees, added roles and responsibilities, and a premium on office space. Read this informative e-book for five practical tips to managing your growing office space.
Digital Banking & Marketing Trends
Tech needs helping hand from humans for compliance
Artificial intelligence and machine learning are buzzwords in financial-technology and regulatory circles, though many fail to understand the difference between the two. Current technology can manage large troves of data, but still needs the decision-making abilities of human compliance staff to be effective.
Bloomberg Professional Services/Traders Magazine (9/20) 
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Industry Pulse
Credit freezes could affect consumer lending
Experts predict the consumer-credit sector will suffer as people freeze their credit as precaution after a massive security breach at Equifax. Equifax, Experian and TransUnion have not disclosed how many consumers have requested a credit freeze since the breach was announced this month.
American Banker online (subscription required) (9/19) 
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Media & Technology Trends
Nielsen is morphing TV, digital with interactive, real-time ads
Nielsen purchased automatic content recognition firm Gracenote this year, which has since teamed with interactive creative ad companies Connekt and Ensequence to deliver real-time, interactive spots to audiences streaming content via smart TVs. "This is a relevant, personalized experience and represents the evolution from traditional TV to the digital world," said MullenLowe MediaHub's Carrie Drinkwater.
Adweek (9/19),  FierceCable (9/19),  Rapid TV News (U.K.) (9/20) 
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Marketing Strategy
How Coca-Cola is pioneering with AI, data in advertising
How Coca-Cola is pioneering with AI, data in advertising
(Scott Olson/Getty Images)
Coca-Cola has invested in big data and artificial intelligence to ensure the company's continued success, gathering insights from its 35 million Twitter followers and 105 million Facebook fans to gauge consumer reaction to products and campaigns. The company uses image-recognition technology to serve ads to consumers who post images of the brand's products and is investigating AI's creative potential for ads.
Forbes (9/18) 
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In life, there is always a hurdle.
Gail Devers,
track and field athlete
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