SunTrust Bank's "Confidence Starts Here" campaign is touting the joy of financial confidence in a series of ads, including one featuring an adventurous roller skater. Chief Marketing Officer Susan Somersille Johnson says SunTrust is a purpose-driven company that is "serious about trying to help everyone."
How to Revive a Struggling App Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
FirstBank has launched its "Banking for Good" tagline, the brand's first new tagline in more than two decades. Its latest campaign includes a 30-second TV spot as well as digital and out-of-home elements.
Moneysupermarket's latest spot from Mother London features the return of '80s character He-Man's archenemy, Skeletor. The spot is part of a series of ads for the company's "You're So Moneysupermarket" campaign.
US banks are setting new restrictions on the sharing and use of customer financial data, in part to protect that information from being compromised through third-party apps that aren't required to have the same security measures as banks. "When you think about millions of customers handing over their bank account credentials to third parties, who currently have no real oversight or examination of their security controls, you start to understand why our members get pretty nervous," said Jason Kratovil, the Financial Services Roundtable's vice president of government affairs for payments.
Get a Master’s from a Top PR Program The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named among the top PR programs by PRWeek for 2017. Get Started.
The Consumer Financial Protection Bureau's prepaid-card rule would extend error resolution and liability protection for unregistered cards, making financial institutions responsible for fraud investigation on cards without consumer information. "Here's the problem: Fraudsters are always looking for new ways to break the system, and they are quite sophisticated, so once they figure out that they can do it, it could be a big issue," said Ben Jackson, Mercator Advisory Group's director of prepaid advisory services.
Become a Leader in Marketing Learn effective marketing techniques applicable to today's saturated world with an online MBA with a concentration in Marketing from King University. Earn your degree in as little as 16 months. Online courses enroll year-round with no GMAT required for admission. Start classes as early as this summer. Learn more.
Podcast hosts share their thoughts on advertising in their shows, including how they come up with creative ways to weave sponsor messages into their podcasts. "We really had some fun when [White House press secretary Sean] Spicer did his first briefing and his suits weren't fitting. We did an Indochino suit segue that worked really well," said "Pod Save America" co-host Jon Favreau.
Facebook has unveiled a new ad product called Collection, which enables advertisers to entice consumers with a video and display four related items beneath it for purchase. The platform has also launched split testing to enable advertisers to more easily trial different aspects of campaigns across various browsers and devices.
Literacy program Hooked on Phonics has turned to mobile games to reach a wider audience. The brand is working with Lucktastic, an entertainment site popular with mothers, to serve videos encouraging app downloads.