Inadequate data can hurt your decision-making process | San Francisco adopts rules to bring scooter startups under control | NTSB: Uber turned off self-driving car's emergency braking system
May 25, 2018
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The Lead
Inadequate data can hurt your decision-making process
Data can be a powerful part of the decision-making process, but some startups get off track by relying on relatively small or outdated data sets. "If you have a database of 20,000 people or a few million, all that data changes a lot every month," said Matt Sornson, head of growth marketing for Clearbit.
Inside Intercom (5/24) 
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Today In Startups
San Francisco adopts rules to bring scooter startups under control
San Francisco's transportation agency is moving to deal with the explosion of dockless electric scooters. Under new rules, scooter startups must get their vehicles off the streets by June 4 and submit applications for business permits by June 7.
Axios (5/24) 
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NTSB: Uber turned off self-driving car's emergency braking system
The emergency braking system of the Uber self-driving car that struck and killed a pedestrian in Arizona was disabled by Uber prior to the crash, the National Transportation Safety Board said in a preliminary report. The vehicle's radar system detected something ahead of the vehicle six seconds before the woman was hit, but "the self-driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle with varying expectations of future travel path," the report says.
Reuters (5/24),  TechCrunch (5/24) 
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Make Your Startup Better
Inside France's growing startup ecosystem
It's an exciting time to be an entrepreneur in France, given the country's commitment to growing its startup culture, but a customer focus is still key, says Aymeric de Pontbriand, co-founder and CEO of Scortex. "Some people want to win every single prize and not focus on customers," de Pontbriand said.
INSEAD Knowledge (5/25) 
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How to build your executive team
Hiring a vice president of marketing early in the life cycle of your software-as-a-service startup can pay dividends, writes Jason Lemkin. As your company continues to grow, you can round out your team with executives who can lead sales operations, customer service and other business functions.
SaaStr (5/24) 
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Funding, IPOs and Acquisitions
When Entrepreneurs Fail
Essential may go up for sale
Essential, a startup created by Android founder Andy Rubin, is being considered for sale and has ended development of a new smartphone. The company was valued at close to $1 billion about a year ago, but no specified price has been listed for the sale.
Bloomberg (tiered subscription model) (5/24),  Fast Company online (5/24),  Quartz (5/24) 
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Editor's Note
SmartBrief will not publish Monday
In observance of Memorial Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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Don't try to save a few nickels by putting off a VP hire if you actually stumble into a great one earlier than planned.
Jason Lemkin, writing at SaaStr
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