Valuation disparities in the transportation sector | Startups, tobacco companies offer JUUL knockoffs | Texas startup tests new renewable energy-buying program
September 25, 2018
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The Lead
Valuation disparities in the transportation sector
Established automakers tend to have low price-to-earnings ratios, whereas transportation upstarts such as Uber manage sky-high valuations despite quarterly losses, writes Joanna Glasner. Many major automakers, including brands such as Toyota and Daimler, are active investors in the startup space.
Crunchbase (9/24) 
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Today In Startups
Startups, tobacco companies offer JUUL knockoffs
Startups and tobacco companies are selling inexpensive copycat versions of the popular JUUL electronic cigarettes online, at convenience stores and in vape shops without approval from the Food and Drug Administration. A rule requiring FDA approval for new e-cigarette products has been in place since August 2016, and the FDA says it plans to take action on the matter.
Reuters (9/24) 
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Texas startup tests new renewable energy-buying program
Renewable Power Direct is testing a new program, Purely Green, that combines the procurement power of major companies like Intuit with residential and business demand for more access to wind and solar. The startup and Intuit, for example, have purchased a small block of output from EDP Renewables' Lone Star II project in Texas and are selling it for a competitive rate through retail energy company Just Energy.
CleanTechnica (9/24) 
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Make Your Startup Better
Brands need a strong identity to succeed
It wasn't long ago that creating a minimum viable product was the first step to launching something new, but today, startups must focus on brand strategy from the start, writes Leonard Sherman. Companies such as Casper and Brandless have worked to build their brand upfront with clearly defined messages, and it's led to long-enduring benefits far after launch.
Entrepreneur (10/2018) 
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The difficulties of building an edtech startup
Educational startups tend to encounter certain challenges while progressing from concept to full-fledged business. For example, gaining access to relevant data and research evidence can be difficult as founders attempt to validate their ideas and learn about the market, writes Ahmed El-Sharkasy, CEO of Knowledge Officer.
Startup Grind (9/24) 
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How to survive a challenge from major tech companies
Startup founders are often faced with skepticism from outsiders who suggest that they will not be able to stand up to competition from established companies such as Google or Salesforce. This may be true in some cases, but startups can point to the head start they have in domain expertise as one competitive advantage, writes Jason Lemkin.
SaaStr (9/21) 
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Funding, IPOs and Acquisitions
When Entrepreneurs Fail
What to do when your startup is struggling
Hoping that a situation will get better when your startup is struggling is not a viable strategy. Consider whether it is possible to pivot in a new direction, and focus on communicating with investors and customers if that won't work, writes Maynard Webb in this adapted book excerpt.
Fast Company online (9/22) 
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Crafting a meaningful message early on will lead to enduring rewards, long after launch.
Leonard Sherman, adjunct professor at Columbia Business School, writing at Entrepreneur
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