General Mills exec: Classic Yoplait "absolutely" has place in yogurt lineup | Packaged Facts: Drinkable yogurt on the rise at the breakfast table | McDonald's to award free food for life in McGold Card contest
August 15, 2018
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General Mills exec: Classic Yoplait "absolutely" has place in yogurt lineup
General Mills exec: Classic Yoplait "absolutely" has place in yogurt lineup
(theimpulsivebuy/Flickr)
General Mills recently launched its Oui and YQ yogurt brands, though the traditional Yoplait line "absolutely" still has a place in the firm's yogurt portfolio, said Doug Martin, vice president of marketing for Yoplait USA. The red-topped yogurt brand "is the biggest yogurt in the category for families," he added.
WCCO-TV (Minneapolis) (8/13) 
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Packaged Facts: Drinkable yogurt on the rise at the breakfast table
The presence of yogurt smoothies and drinkable yogurt during breakfast has grown by 20% over the past year, and the category is projected to climb an additional 13% by 2022, according to a new Packaged Facts report. "With the reputation for the most important meal of the day, maximizing the reputation of a product's nutrition while highlighting its convenience is critical in appealing to demographics across the board," says David Sprinkle of Packaged Facts.
CSP (8/13) 
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The Market
McDonald's to award free food for life in McGold Card contest
McDonald's will offer every customer who orders food between Aug. 10 and Aug. 24 the chance to win free food for life through the McGold Card Sweepstakes. McDonald's franchisees have previously awarded the mysterious McGold card to some high-profile people including Warren Buffett and Bill Gates.
Business Insider (8/12) 
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H-E-B awards top prizes in annual Texas Best search
H-E-B awards top prizes in annual Texas Best search
(H-E-B)
Chef Rey, a maker of flavored cheesecakes from Sugar Land, Texas, took top prize in the annual Texas Best competition held by H.E. Butt Grocery. The annual contest, with $70,000 in prizes, drew 700 entrants this year and is credited with adding more than 400 Texas products to H-E-B shelves since it began.
Houston Chronicle (tiered subscription model) (8/13) 
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Health and Nutrition
Be skeptical of some food marketing claims, RD says
Registered dietitian Cara Rosenbloom writes that people should not believe "scientific-sounding claims or nutritional trickery" commonly used in marketing food products. People should be skeptical of claims that foods are fat-burning or immune-boosting, acid-neutralizing alkaline water, and advertising that says sweet foods have no added sugar.
The Washington Post (tiered subscription model) (8/14) 
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SmartBrief Originals
UK, US share insights into promoting healthy eating
Healthy Dining CEO Anita Jones-Mueller offers an overview of the recent UK Calorie Reduction Summit, which focused on the challenge of fighting obesity by promoting healthy eating. Jones-Mueller shared the saga of the more than eight years it took to get US menu labeling rules up and running and how the US and the UK can increase consumer adoption of healthy eating.
SmartBrief/Food & Beverage (8/15) 
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Trends
Food Safety
Dairy Food Safety Alliance launched in Wis.
The Center for Dairy Research, Dairy Farmers of Wisconsin and the Wisconsin Cheese Makers Association have founded the Dairy Food Safety Alliance, an organization that will seek to keep dairy processors, manufacturers and suppliers informed on food safety news and regulations. "Our organizations aim to provide the support members need not only to meet the requirements of the Food Safety Modernization Act, but also to maintain and enhance the industry's reputation for quality," said WCMA Executive Director John Umhoefer.
Dairy Foods online (8/14) 
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