Pai: Net neutrality claims fall short | Altice USA's a4 enters partnership with Vizio's Inscape | ComScore: 4.9M US broadband households watch streaming TV
August 17, 2018
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Pai: Net neutrality claims fall short
Pai: Net neutrality claims fall short
(Brendan Smialowski/AFP/Getty Images)
Claims that the rollback of net neutrality regulations would lead to the destruction of the internet have proved to be baseless, Federal Communications Commission Chairman Ajit Pai said at a Senate oversight hearing. Sen. Ed Markey, D-Mass., suggested that internet service providers were simply laying low while the rollback faces litigation, while FCC Commissioner Jessica Rosenworcel agreed that ability and incentive would eventually lead to internet fast and slow lanes.
Broadcasting & Cable (8/16) 
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Altice USA's a4 enters partnership with Vizio's Inscape
Altice USA's a4 TV unit has teamed up with Vizio's Inscape in a partnership that will bring more user data to marketers. Under the deal, a4 set-top boxes will be enhanced with data from Vizio's smart TVs, providing marketers with audience insights.
CED Magazine online (8/16) 
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How The Best Consumer Brands Use Data
Advertisable moments are everywhere. Always on-the-move consumers complicate the task of determining when, where and how to reach them. You just need a better understanding of consumer behavior before making your next marketing move. Prepare with this free eBook “Learning for the Long Run.”
Video Evolution
ComScore: 4.9M US broadband households watch streaming TV
ComScore: 4.9M US broadband households watch streaming TV
The number of US broadband households that tune in to streaming TV services has risen by 58% in the past year, per comScore data, to hit 5% of the total market, or 4.9 million viewers.
TechCrunch (8/16) 
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Content Focus
TNT orders "The Angel of Darkness"
TNT has ordered limited series "The Angel of Darkness." The series, a sequel to "The Alienist," will feature the original cast.
Variety (8/16) 
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Gracenote launches Mobile Video Analytics
Gracenote has launched Mobile Video Analytics, which provides insights on mobile app performance and viewership. The service uses passive video testing and surveys to gauge engagement and will also let wireless providers detect congested areas in their networks.
FierceVideo (8/16) 
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Marketing Innovation
Marvel reveals comic covers for College Football Playoffs
ESPN partnered with Marvel to create four original comic covers featuring College Football Playoff school mascots to promote Labor Day weekend games. The campaign also includes videos that give a behind-the-scenes glimpse into the creation of the artwork.
The Drum (Scotland) (8/16),  The Atlanta Journal-Constitution (free content) (8/16) 
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Education at the Speed of Fiber
Learn more about the cable industry's emergence as a prominent new player in the nation's connected education sector here.
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