Claims that the rollback of net neutrality regulations would lead to the destruction of the internet have proved to be baseless, Federal Communications Commission Chairman Ajit Pai said at a Senate oversight hearing. Sen. Ed Markey, D-Mass., suggested that internet service providers were simply laying low while the rollback faces litigation, while FCC Commissioner Jessica Rosenworcel agreed that ability and incentive would eventually lead to internet fast and slow lanes.
Altice USA's a4 TV unit has teamed up with Vizio's Inscape in a partnership that will bring more user data to marketers. Under the deal, a4 set-top boxes will be enhanced with data from Vizio's smart TVs, providing marketers with audience insights.
How The Best Consumer Brands Use Data Advertisable moments are everywhere. Always on-the-move consumers complicate the task of determining when, where and how to reach them. You just need a better understanding of consumer behavior before making your next marketing move. Prepare with this free eBook “Learning for the Long Run.”
Gracenote has launched Mobile Video Analytics, which provides insights on mobile app performance and viewership. The service uses passive video testing and surveys to gauge engagement and will also let wireless providers detect congested areas in their networks.
ESPN partnered with Marvel to create four original comic covers featuring College Football Playoff school mascots to promote Labor Day weekend games. The campaign also includes videos that give a behind-the-scenes glimpse into the creation of the artwork.
Learn more about the cable industry's emergence as a prominent new player in the nation's connected education sector here.
Visit the Knowledge Center
Did you know CTAM offers a "one-stop-shop" for visitors to untangle the complex fundamentals that make up the cable industry? Learn more about the top tech trends, consumer centricity, millennials, xennials and more here.