AT&T CEO Randall Stephenson took the stand Thursday to stress the importance of vertical integration and targeted advertising "to keep up in the tech era," Chloe Aiello writes. Stephenson said that the antitrust claims used to block AT&T's acquisition of Time Warner are "absurd," and he echoed Time Warner CEO Jeff Bewkes' testimony, saying that the merger is needed to keep up with tech giants such as Facebook and Google.
Comcast has partnered with Independence Health Group to launch a health care technology platform. The platform will digitize itineraries through TV and a mobile app for patients who have undergone surgical procedures or have health conditions, says Independence Blue Cross division's Brian Lobley.
Discovery's 10 TV Everywhere apps now average 25 million streams per month -- an increase of 20% month-over-month -- while viewing time grew 15% year-over-year in the fourth quarter of 2017, reaching 75 minutes or more per session. The company attributes its growth to offering full libraries of new and older content, as well as same-day premieres and "pre-premieres."
AT&T is planning to launch an over-the-top skinny bundle called AT&T Watch, CEO Randall Stephenson revealed during testimony in the antitrust case against AT&T and Time Warner. The sports-free service will cost $15 per month and could launch over the next few weeks, Stephenson said.
Paramount Network has ordered 10 episodes of "The First Wives Club," a series based on the 1996 Paramount Pictures film. Paramount has also announced the film "Rocketman," a biopic about singer Elton John.
Power Your Potential CTAM's Communications Strategies @ NYU Stern School of Business is a high-impact, educational experience for mid-level professionals. NYU faculty lead course work on projecting trust in an age of digital transparency, and inspiring innovative thinking. See full curriculum and RSVP details.
A new study, conducted in partnership with Neuro-Insight, uncovers how Twitter has changed the TV experience for sports fans and how that impacts brand advertising. Twitter is their second - and primary - screen during live events making it a great opportunity for brand advertisers to engage with sports fans before, during, and after the game. Read 3 Ways Twitter Improves the Way People Watch Sports on TV
Forty-eight percent of US broadband households intend to purchase at least one smart home device this year, per Parks Associates research. Thirty-four percent of households indicate that they strongly intend to buy at least one such device this year, the research shows.
Over-the-top platforms and virtual MVPDs are ramping up their TV ad spends, with Hulu leading the pack. From Jan. 1 through April 18, Hulu spent $60 million on TV advertisements, followed by Netflix at $45.7 million, Sling TV at $23.3 million and YouTube at $17.2 million.
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