Altice deal brings Viacom networks back to Suddenlink | Sources: AT&T's DIRECTV Now growth slowing | Ore. House approves tax law bill after Comcast dispute
May 26, 2017
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Altice deal brings Viacom networks back to Suddenlink
Altice USA and Viacom have reached a content distribution and advertising deal that will bring Viacom networks including MTV and Nickelodeon back to Suddenlink after a two-year absence. The deal also includes the renewal of Viacom networks on Optimum systems.
Broadcasting & Cable (5/25),  The Wall Street Journal (tiered subscription model) (5/25) 
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Sources: AT&T's DIRECTV Now growth slowing
AT&T's DIRECTV Now surged to 328,000 subscribers in the two months after it launched, but growth was flat in March, sources say. CEO Randall Stephenson says the company has pulled back on marketing since experiencing that rapid growth and that the service now costs $60 per month, compared with its initial promotional price of $35 per month.
Bloomberg (5/25) 
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Ore. House approves tax law bill after Comcast dispute
The Oregon House of Representatives has approved a bill that would charge companies interest on outstanding tax debts. Comcast is in an eight-year dispute with the state over its "central assessment" methodology, which was developed for railroad companies in the 1800s.
FierceCable (5/25) 
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Video Evolution
TVs still top technology in the US
TVs still top technology in the US
(Pixabay)
Around 96% of households own a television, making it the top technology device in the US, per Consumer Technology Association research. Three of every five technology products have screens -- including TVs, laptops and smartphones -- and these numbers are only expected to grow, as 20% of consumers will buy a TV or laptop this year, while 33% plan to buy at least one smartphone, says CTA's Steve Koenig.
Multichannel News (5/25) 
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Content Focus
FX CEO dishes on network's hits and lessons learned
FX CEO dishes about the network's hits and lessons learned
Landgraf (Alberto E. Rodriguez/Getty Images)
FX Networks CEO John Landgraf talked recently about the company's strategy of airing limited series and exploring a future with short-form animation. Landgraf also discussed competing with platforms such as Netflix and series that missed the mark with viewers, saying, "It's hitting a fastball with a fraction of a second; it's something that just can't be done perfectly every time."
The Hollywood Reporter (5/25) 
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Technology
Report: HDR TV shipments to reach 245M by 2022
Shipments of HDR TVs will grow to 245 million by the year 2022, ABI Research forecasts. Sony, Samsung and other manufacturers are incorporating HDR into their Ultra HD TV sets, while some manufacturers are gearing up for the development of 8K TVs, which are expected to slowly enter the market in 2020.
Broadband TV News (5/25) 
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Marketing Innovation
Facebook offers full-width mobile ad format
Facebook is claiming a 34% increase in monetization for mobile ads that take advantage of its new Audience Network full-width ads. The ads are 58% wider than in the standard IAB-approved format.
Adweek (5/25) 
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CTAM @Work
Applying social innovation to bridge the corporate and consumer narrative
CTAM Think speaker Dex Torricke-Barton, former communications executive for Google, Facebook, and SpaceX has crafted the voices of some of the world's most influential leaders and organizations. Dex will reveal how applying social innovation to bridge the corporate and consumer narrative by using technology to stay connected creates value in a global world. Reorient your business strategy to get noticed, and make consumer connections that drive growth, at CTAM Think June 7. Register now.
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Finding the Difference Between Innovation and Hallucination
In a world where technology is everywhere and no longer contained in one department like engineering or IT, it's hard to isolate the things that really matter. CTAM has compiled a list of 10 things that your tech-side friends register as "Hot," in plain speak. View the top ten here.
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SmartBrief will not publish Monday
In observance of Memorial Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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The real fountain of youth is hidden in the imagination you draw upon to face everyday challenges.
Sophia Loren,
actress
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