AT&T CEO testifies on antitrust concerns | Comcast announces plans for health care platform | Discovery sees rise in use of TV Everywhere apps
April 20, 2018
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AT&T CEO testifies on antitrust concerns
AT&T CEO testifies on antitrust concerns
Stephenson (Amir Levy/Getty Images)
AT&T CEO Randall Stephenson took the stand Thursday to stress the importance of vertical integration and targeted advertising "to keep up in the tech era," Chloe Aiello writes. Stephenson said that the antitrust claims used to block AT&T's acquisition of Time Warner are "absurd," and he echoed Time Warner CEO Jeff Bewkes' testimony, saying that the merger is needed to keep up with tech giants such as Facebook and Google.
CNBC (4/19),  The Wall Street Journal (tiered subscription model) (4/19),  The Washington Post (tiered subscription model) (4/19) 
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Comcast announces plans for health care platform
Comcast has partnered with Independence Health Group to launch a health care technology platform. The platform will digitize itineraries through TV and a mobile app for patients who have undergone surgical procedures or have health conditions, says Independence Blue Cross division's Brian Lobley.
CNBC (4/19) 
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Discovery sees rise in use of TV Everywhere apps
Discovery's 10 TV Everywhere apps now average 25 million streams per month -- an increase of 20% month-over-month -- while viewing time grew 15% year-over-year in the fourth quarter of 2017, reaching 75 minutes or more per session. The company attributes its growth to offering full libraries of new and older content, as well as same-day premieres and "pre-premieres."
Digiday (4/19) 
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Video Evolution
OTT service AT&T Watch revealed during antitrust testimony
AT&T is planning to launch an over-the-top skinny bundle called AT&T Watch, CEO Randall Stephenson revealed during testimony in the antitrust case against AT&T and Time Warner. The sports-free service will cost $15 per month and could launch over the next few weeks, Stephenson said.
The Wall Street Journal (tiered subscription model) (4/19),  Multichannel News (4/19) 
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Content Focus
Paramount announces reboot series, Elton John biopic
Paramount Network has ordered 10 episodes of "The First Wives Club," a series based on the 1996 Paramount Pictures film. Paramount has also announced the film "Rocketman," a biopic about singer Elton John.
Variety (4/19),  Deadline Hollywood (4/19) 
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Power Your Potential
CTAM's Communications Strategies @ NYU Stern School of Business is a high-impact, educational experience for mid-level professionals. NYU faculty lead course work on projecting trust in an age of digital transparency, and inspiring innovative thinking. See full curriculum and RSVP details.
Featured Content
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Research: Nearly half of households plan to buy smart home device
Forty-eight percent of US broadband households intend to purchase at least one smart home device this year, per Parks Associates research. Thirty-four percent of households indicate that they strongly intend to buy at least one such device this year, the research shows.
MediaPost Communications (4/19) 
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Marketing Innovation
OTT, virtual platforms increase ad spends
Over-the-top platforms and virtual MVPDs are ramping up their TV ad spends, with Hulu leading the pack. From Jan. 1 through April 18, Hulu spent $60 million on TV advertisements, followed by Netflix at $45.7 million, Sling TV at $23.3 million and YouTube at $17.2 million.
MediaPost Communications (4/20) 
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Persuasively Communicate Your Corporate Story
Accelerate strategic contributions from mid-level communications staff through coursework emphasizing the critical steps to establish a narrative and tell your company's story at CTAM's Communications Strategies @ NYU Stern in NYC. Register now -- seating is limited. Registration closes April 25.
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Invest in You
Join media and entertainment professionals for an intense learning experience at @CTAM Communication Strategies @NYUStern May 2 to 3. Member companies receive priority placement. Seats are limited -- register now.
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