Alexa to take center stage during New York Toy Fair | Don't install IoT devices without the right oversight | Cortana now works with IFTTT
February 19, 2018
Consumer Technology Association SmartBrief
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Alexa to take center stage during New York Toy Fair
Alexa to take center stage during New York Toy Fair
The New York Toy Fair is expected to feature Amazon Alexa-enabled devices such as Mattel's "Escape Room in a Box: The Werewolf Experiment." Mattel Chief Technology Officer Sven Gerjets believes voice-assisted technology is the future of toys, saying, "We know that more than one in five parents of connected children own a voice-controlled internet-connected smart speaker. Nearly all parents who have a smart speaker feel comfortable with their child using it."
CNET (2/16) 
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Smart Home
Don't install IoT devices without the right oversight
Organizations are rapidly adopting internet of things devices without being prepared for potential attacks, writes Myles Bray. Organizations must take security seriously and ensure that they have the proper infrastructure and network support, Bray writes.
SC Magazine (2/15) 
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AR is the future of play
Many companies consider augmented reality to be the future of play, and Toy Fair is likely to feature many AR options. Hasbro will enter the AR market with its phone-supported "Iron Man" mask.
Wired (tiered subscription model) (2/17) 
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Trove to get expansion in spring
Multiplayer online game Trove will receive an expansion this spring that will include superhero-themed content. The game has more than 15 million players across platforms, per Trion Worlds.
VentureBeat (2/16) 
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Tech News
Panasonic plans to add Blu-ray player to product lineup
Panasonic plans to add Blu-ray player to product lineup
(Toru Yamanaka/AFP/Getty Images)
Panasonic will add an Ultra HD Blu-ray player, model DP-UB9000, to its lineup of audiophile-focused devices, a company spokesman said. The DP-UB9000 would join the UB820, which Panasonic unveiled for the US market at CES 2018.
HD Guru (2/16) 
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ZTE plans low-cost 5G rollout
ZTE is looking to become a leader in low-cost 5G services, anticipating that the connections will be commercially available in 2020. The company's chief technology officer, Liangwen Chen, says the company is looking for larger facilities in Tokyo to test the technology.
Nikkei Asian Review (Japan) (tiered subscription model) (2/16) 
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Retail Trends
Study reveals North American mobile game preferences
An EEDAR study involving 33 game experiences and motivations examined North American mobile gaming preferences. The most popular ones were single-player experiences that include "progression achievement and completion."
VentureBeat (2/18) 
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Association News
Save the date: the Digital Patriots Dinner returns this spring
Join the Consumer Technology Association in celebrating government leaders who champion innovation at this year's Digital Patriots Dinner on Tuesday, April 17 at the Smithsonian American Art Museum and National Portrait Gallery. Visit our website today for more information on this exciting event.
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Hulu provides subscribers with a personalized winter games experience
Hulu is giving their Live TV subscribers a winter games experience customized just for them. The news comes on the heels of Hulu CEO Randy Freer's participation in a keynote panel at CES 2018, where he discussed the future of television with Turner's John Martin. Hulu's personalized experience for the winter games includes a feature that allows users to select their favorites from the 15 winter sports, allowing Hulu to create personalized user interface based on the user's preferences. Learn more about the future of television at
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George Washington,
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