Thirty-seven percent of Americans think social sites such as Twitter and Facebook need more regulation, the same share think current regulation is sufficient, and 14% believe they're already over-regulated, a survey by The Wall Street Journal and NBC News has found. Half of those polled look at Facebook daily, while only 9% check Twitter each day.
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Pandora's recent $145 million acquisition of audio ad-tech firm AdsWizz will, once integrated, enable advertisers to run sequential ads across various platforms and formats before engaging with a personalized audio spot via the music streaming service. Spotify offers programmatic ads via Rubicon Project and AppNexus, and industry executives discuss the growth of audio ads and how they can further engage consumers.
Some 19% of ad buyers say they have never heard of the Interactive Advertiser Bureau's anti-fraud ads.txt tool, per Oath and Advertiser Perceptions. News publishers are the biggest adopters of ads.txt, BuiltWith reports, and around 60% of America's biggest publishers use the tool, per OpenX.
Just over a fifth of American households own a smart speaker, per eMarketer, and a new study from Publicis Media explains that consumers want a more sophisticated experience and offers advice on what marketers can do to give it to them. "Voice-proof your Brand Q&A content by increasing frictionless and conversational qualities," the report states; it also includes tips on using music and streaming services and making car journeys more fun through voice experiences.
Former Brightroll Chief Revenue Officer Charles Wittingham has joined blockchain-powered ad trading platform Fenestra to manage its rollout in the US. "Advertisers simply aren't getting the returns they should, and technology innovation has a major part to play in addressing that," Wittingham said.
Addressability. The real metric behind scale.Interpreting audience metrics can be tricky. Without the right context, numbers can easily be misinterpreted or appear inflated. That's why it's essential for marketers to understand the difference between addressable and non-addressable audiences, as well as how to differentiate between the two when looking at industry reports. Click to learn more.
Premium live video on Twitter is winning over advertisers, with the company reporting 60% year-over-year increases in 2017 revenue for some publishers from in-stream spots, tips on Periscope's Twitter Hearts and in partnership with content shop Niche. BuzzFeed's morning Twitter show, "AM to DM," has attracted spend from brands ranging from $250,000 to $500,000 for midroll ad packages.
The Ad Council has created a public service campaign in collaboration with the Gill Foundation titled "Beyond I Do" to spotlight the work to be done to combat LGBT discrimination. The push from CP+B features real families describing the prejudice they face in the US and also includes national radio spots narrated by actor Nick Offerman.
Know a Startup? Encourage them to enter the Startup of the Year Competition
Seeking early-stage startups from across all verticals to apply to the 6th Annual Startup of the Year competition. Startup of the Year radiates inclusivity and helps founders gain access to top investors, mentors and influencers. The year-round competition will culminate at CTA's Innovate Celebrate, held Oct. 15-17, where the Top 100 semifinalists will be narrowed down to five startups that will compete on stage in front of attendees for the coveted honor of Startup of the Year. Enter before the April 30 deadline.
A milestone year ahead in AR
With augmented reality (AR), digital information and the real world collide. Smartphones are now in 82 percent of U.S. homes, according to the Consumer Technology Association (CTA), and are helping to drive the market for mobile AR apps and tools. CES 2018 showed the pump is primed for a milestone year in AR, and CTA research predicts that unit shipments of VR/AR headsets and eyewear will grow to 4.9 million units this year. Read more about the future of AR in It Is Innovation (i3) magazine.
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