Instagram is hot on Snapchat's heels | Nielsen is morphing TV, digital with interactive, real-time ads | AppsFlyer unveils new platform to tackle mobile ad fraud
September 20, 2017
C Space SmartBrief
Digital entertainment, advertising and marketing news
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Instagram is hot on Snapchat's heels
Instagram is hot on Snapchat's heels
(Carl Court/Getty Images)
Snapchat beat Instagram in terms of new US users in August, with a 52% share compared with 48%, per Jumpshot. However, Instagram now has 700 million monthly active users worldwide, while Snapchat had 173 million daily active users in Q2 and still doesn't reveal its monthly figures.
Recode (9/19) 
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Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
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Monetizing Content
Nielsen is morphing TV, digital with interactive, real-time ads
Nielsen purchased automatic content recognition firm Gracenote this year, which has since teamed with interactive creative ad companies Connekt and Ensequence to deliver real-time, interactive spots to audiences streaming content via smart TVs. "This is a relevant, personalized experience and represents the evolution from traditional TV to the digital world," said MullenLowe MediaHub's Carrie Drinkwater.
Adweek (9/19),  FierceCable (9/19),  Rapid TV News (U.K.) (9/20) 
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AppsFlyer unveils new platform to tackle mobile ad fraud
AppsFlyer has created a platform, Protect360, to assist mobile advertisers in the fight against ad fraud. The company predicts that DeviceID reset fraud stole $1.1 billion to $1.3 billion from advertisers in the past year, and the new tool uses real-time intelligence to block fake installs.
VentureBeat (9/19) 
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Making the Most of Parcel Boundary Data
For a growing list of industries, the importance and widening use of parcel boundary and property data continues to grow. Thankfully, alternatives to traditional parcel acquisition efforts are now available through cost-effective and ready to use solutions. Read our guide to smart decision-making using parcel boundary data
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Integrated Marketing
Pinterest helps brands connect with Pin creators
Pinterest helps brands connect with Pin creators
(Josh Edelson/AFP/Getty Images)
Pinterest has created an automated platform for advertisers to access its Pin Collective -- a network of creators who bring expertise to content designed specifically for the platform. Adidas Originals has used the feature to work with art director, stylist and photographer Liz Chenett, who created 12 pins celebrating the iconic Stan Smith sneaker.
MediaPost Communications (9/19),  Adweek (9/19),  Marketing Land (9/19) 
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Blockchain technology has implications for marketing, advertising
Blockchain technology is transforming the world of currencies and also holds high potential for marketing and advertising. Never Stop Marketing's new Blockchain Marketing Technology Landscape looks at the possibilities, including the field of ad technology and potential to eradicate ad fraud.
VentureBeat (9/18) 
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Video
Advertisers invested big in video in Q2
Advertisers invested big in video in Q2
(Pixabay)
Investment in video advertising spiked 142% in the second quarter of this year compared with the first quarter, while native ads increase 50% quarter over quarter, Smaato reports. Full-screen interstitials were the top video ad format.
TechCrunch (9/18) 
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YouTube: 6-second ads are effective for recall
YouTube: 6-second ads are effective for recall
(Dan Krauss/Getty Images)
YouTube says that its six-second advertisements are working, with 90% of advertisers citing an increase in ad recall. More advertisers are taking advantage of the shorter ad format, with the company posting a 70% quarter-over-quarter increase in the number of advertisers using the shorter-ad format.
Business Insider (9/18) 
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Advertising Campaigns
Battery Agency says "Netflix is a Joke"
Battery Agency says "Netflix is a Joke"
Click to watch video (Netflix/YouTube)
Battery Agency's Emmys campaign for Netflix featured a 60-second spot that used CGI to insert comedians Ellen DeGeneres, Jerry Seinfeld, Chris Rock and Dave Chappelle into some of the brand's most popular shows such as "Stranger Things," "House of Cards" and "Orange is the New Black." The ad was accompanied by out-of-home billboards that simply read, "Netflix is a Joke."
The Drum (Scotland) (9/18),  Adweek (9/18),  Advertising Age (9/18) 
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The Richards Group spotlights life with cancer
The Richards Group's debut campaign for The American Cancer Society includes three ads featuring cancer sufferers and survivors giving honest accounts of their battles with the illness and how the society has helped them in their journey. "Attacking From Every Angle" is running across TV, digital and radio, and urges viewers to donate.
MediaPost Communications (9/18),  Adweek (9/18),  The Drum (Scotland) (9/18) 
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Association News
CTA podcast series with Inc. Uncensored
The Consumer Technology Association (CTA)™ "Innovation Nation" interview series continues this Friday, Sept. 22, on Inc. magazine's weekly Uncensored podcast. The six-episode run features CTA members discussing challenges facing startups and small businesses. This week, Sascha Simon of Sfara joins the conversation. To listen in, subscribe to the series on iTunes or listen online.
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Registration for CES 2018 is open!
CES® 2018, the global stage for innovation, is now open for registration. Every year CES brings together a collection of professionals and innovations within the consumer technology industry you won't want to miss. Register today! CES 2018 runs from Jan. 9 to 12. After you register, make sure to book your hotel room.
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Learn more about the Consumer Technology Association:
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