A closer look at young Latinos in the US | Republica sells stake to Havas | Is Combate Americas the next big thing in Latino sports?
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September 19, 2018
Culture Marketing Council SmartBrief
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A closer look at young Latinos in the US
A closer look at young Latinos in the US
(Pixabay)
Latinos in the US age 35 or younger are one of the fastest-growing populations with a 20% increase in just the past decade, according to a Pew Research Center study. Other findings include the fact that 81% of Latinos in this age group in 2016 were born in the US and 77% percent of those ages 18 to 35 believe hard work leads to success.
Pew Research Center (9/13) 
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85% of Marketers See Growth When Using Location Data
According to Factual's 2018 Location Based Marketing Report, the majority of marketers are using location data, and it's working. Discover how marketers are leveraging location data to reach the right customers and increase engagement. Download the report!
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Research and Report
Republica sells stake to Havas
Havas has acquired a stake in Hispanic agency Republica in an undisclosed deal, which will result in the shop being rebranded as Republica Havas. The agency will join Havas Creative's North America network, retain its Miami office and open up branches in Los Angeles, New York and Chicago.
Ad Age (tiered subscription model) (9/12),  Adweek (tiered subscription model) (9/12) 
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The Future of Omnichannel Advertising
Joanna O'Connell, VP and Principal Analyst at Forrester Research, and Douglas Liles, Senior Agency Product Manager at NetSuite, lead a discussion about the trends in the advertising and media industry — like the rise of boutique agencies and the impact of programmatic advertising.
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Cutting-Edge Campaigns
Is Combate Americas the next big thing in Latino sports?
Ultimate Fighting Championship co-creator Campbell McLaren wants to make mixed martial arts Combate Americas into the most popular sport for Hispanics, behind soccer. Univision has been broadcasting the high-rated matches since April, and the program has become the No. 2 MMA show in the US.
Forbes (9/14) 
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Buchanan's wins big with Latinos
Buchanan's wins big with Latinos
(Buchanan's/YouTube)
Spirits company Buchanan's won the gold medal at this year's San Francisco World Spirits Competition. The brand's Hispanic marketing plan includes the "Es Nuestro Momento" campaign and a promotional partnership with reggaeton artist J. Balvin.
MarketWatch (9/15) 
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Telemundo launches "The Future Is US"
Telemundo will launch the Latino empowerment campaign "Somos el Futuro: The Future Is US" that highlights the positive impact and contributions of the Hispanic community in the US. The network will air campaign segments during some of its most popular programming and conduct a cross-country civic participation tour to increase voter registration.
Broadway World (9/17) 
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The AppsFlyer Performance Index is Back!
The industry-standard AppsFlyer Performance Index is back... with exciting new metrics! We're offering app marketers the most comprehensive report card on the performance of mobile media sources during the first half of 2018. Dive in!
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Industry Trends
Food Marketing Institute celebrates Hispanics, family meals
The Food Marketing Institute is celebrating Hispanic Heritage Month and National Family Meals Month together. The organization says this double tribute is a good thing because family is an important part of Hispanic tradition and meals should be a significant part of family time.
Abasto online (9/17) 
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a4 - A New Dimension of Advertising.
a4 is making advertising simpler and more effective by targeting the right users at the right time on the right devices. We help our customers make an impression not just deliver one. Introducing a4, a new dimension of advertising.
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Leadership
Sotomayor inspires through children's books
Sotomayor inspires through children's books
(Paul J. Richards/AFP/Getty Images)
The first Hispanic Supreme Court judge, Sonia Sotomayor, spoke to a packed room of 500 visitors, many of them children, at the Brooklyn Public Library about her rise to the country's highest court and love of reading. Sotomayor writes about her youth in the two autobiographical children's books, "The Beloved World of Sonia Sotomayor" and "Turning Pages."
The New York Times (tiered subscription model) (9/17) 
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CMC News
CMC Webinar | DIGITAL LIVES 2018: The World of Digital "Everything" through a Cultural Lens
Thursday, Sept. 27, 2018 at 2 p.m. EDT

Tune in for this webinar featuring a reprise of one of the hottest studies from 2018! In this webinar, you'll learn how branded content supercharges online marketing and what types of content do this best, how to build powerful brand relationships with consumers, and more. Get registered today.
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CMC Job Center
CMC Job Center
The Culture Marketing Council's job center is where specialized employers and employees can connect. Place your post now at www.culturemarketingcouncil.org/job-center for a fee of $75 per posting. CMC members, get your free six-month trial code by emailing info@culturemarketingcouncil.org.
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Sell your cleverness and buy bewilderment. Cleverness is mere opinion; bewilderment is intuition.
Rumi,
poet and scholar
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