Is marketing on Spanish-language TV still the best tactic? | Cartoon Network embraces diversity | Milwaukee Bucks look to court Hispanic fans
March 14, 2018
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Is marketing on Spanish-language TV still the best tactic?
Is marketing on Spanish-language TV still the best tactic?
(Odd Andersen/Getty Images)
Spanish-language television still captures the lion's share of Hispanic media spend in the US, though viewership is declining and Hispanic Americans are increasingly turning to digital media. A new report suggests Spanish-language TV may not be the best route to reach Hispanics and offers suggestions for improving the return on investment when trying to reach these consumers.
MediaPost Communications (3/13) 
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Research and Report
Cartoon Network embraces diversity
Cartoon Network is focusing on diversity in a bid to appeal to younger viewers with shows such as Latin American-focused "Victor and Valentino." Also, the network recently announced new and returning series, as well as a lineup of podcasts and more than 30 new mobile games and apps.
Deadline Hollywood (3/8),  Adweek (3/8),  Variety (3/8) 
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Cutting-Edge Campaigns
Milwaukee Bucks look to court Hispanic fans
Milwaukee Bucks look to court Hispanic fans
(Jonathan Daniel/Getty Images)
The Milwaukee Bucks are turning their attention to increasing engagement with and growing its Hispanic fan base. The NBA team already has a Spanish-language Twitter account and airs select games in Spanish and this year has added in-language media buys, a community art challenge and more.
Portada (3/9) 
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Telemundo Deportes launches 100-day countdown to World Cup
Telemundo Deportes is counting down the remaining 100 days until the World Cup starts, and it's announced advertising and digital partners along with other details related to their coverage of the soccer tournament. "This will be the most consumed and most widely distributed digital event in Spanish-language television history," said Ray Warren, president of Telemundo Deportes.
MarTech Series (3/13) 
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Mo. city offers Hispanic-friendly classes for local employers
The city of Branson, Mo., recently hosted a Hispanics 101 class that aimed to help local employers learn how to attract Hispanic employees and keep them in the area. The largely white and conservative tourist town is experiencing a tight labor market.
The Washington Post (tiered subscription model) (3/7) 
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Frida Kahlo Barbie doll raises controversy
Frida Kahlo Barbie doll raises controversy
(Dieter Nagl/AFP/Getty Images)
Mattel has launched a Frida Kahlo Barbie doll, but descendants of the Mexican painter say the company doesn't have the rights to her image. The doll is part of a new line called Inspiring Women and also includes dolls modeled on Amelia Earhart and Katherine Johnson.
Los Angeles Times (tiered subscription model) (3/9) 
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Industry Trends
Lack of financial backing may limit growth of Latino-founded startups
Startups founded by Latino entrepreneurs are less likely to seek financing from banks and other institutions, which could be limiting their growth potential, writes Giovanni Rodriguez, founder of The Silicon Valley Story Lab. "Latinos bear more personal financial risk in starting their businesses," a Stanford University study found.
Forbes (3/11) 
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Cisneros is first woman to call soccer match on Spanish-language TV in US
On Saturday, Iris Cisneros made history when she became the first woman to call a soccer match on Spanish-language TV in the US. In celebration of International Women's Day, Cisneros was joined by female reporters and several female members on the production staff for the game.
Sports Illustrated online (3/9) 
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