How 4 big brands are tackling diversity | Why companies should focus on inclusion instead of diversity | The importance of emotional appeals
April 10, 2018
CESSE SmartBrief
News for and about scientific and engineering societies
Leadership and Management
How 4 big brands are tackling diversity
The Jun Group, in partnership with the Association of National Advertisers, interviewed marketing chiefs from Clorox, Target, Combe and Village Farms about how their companies are improving diversity in the workforce and in their marketing. "What we want is a team that's as diverse as the consumers we're trying to serve," says Clorox's Eric Reynolds.
The Drum (Scotland) (4/2) 
Why companies should focus on inclusion instead of diversity
Companies should focus on making inclusion, not diversity, their overall goal, because organizations that are inclusive often have the added benefit of being better performing and more diverse, writes Aleria founder Paolo Gaudiano. "[A]n inclusive culture and inclusive workplace policies can benefit anyone whose personal traits differ from the majority," he says.
Forbes (4/2) 
Communications and Marketing
The importance of emotional appeals
It's necessary to know how and why an audience feels about an issue before you try to persuade them of your viewpoint, writes Ken Sterling. "If you can tap into the psychology behind the crowd at your next public speaking gig, you'll be more effective at tugging their heartstrings and making your arguments," he writes.
Inc. online (3/26) 
Hone public-speaking skills early in your career
Take any opportunity to practice speaking to groups even if it makes you uncomfortable, because it will improve your credibility and give you more leverage to move into a leadership role, writes Minda Harts. Engage your audience by focusing on effective delivery of key messages.
Fast Company online (3/27) 
Technology Spotlight
NASA-funded project would spread beelike robots around Mars
A swarm of bee-inspired autonomous robots may one day spread out through Mars' thin atmosphere to learn more about that planet now that the project is one of 25 chosen to receive funding from NASA's Innovative Advanced Concepts program. The bees' proponents used calculations to show that insectlike wings could work in Martian air with the right power source and weight.
Gizmodo Australia (4/5) 
Robotics increase safety, efficiency in material removal
Manufacturers are increasing safety and reducing defects by using robotics to perform deburring, grinding and other labor-intensive material removal. "It's a dull, dangerous job, and because of that, we're seeing a boon in the marketplace for automation in this area," said Dan Merritt of ATI Industrial Automation.
New Equipment Digest (4/3) 
Career Focus
How to combine fiction, STEM in middle grades
How to combine fiction, STEM in middle grades
(Philippe Lopez/AFP/Getty Images)
Educator Megan Kelly describes how she integrates fiction based on science, technology, engineering and math into language-arts classes. Among her suggestions are collaborating with science and math teachers on a selected novel, doing book talks and organizing literature circles.
MiddleWeb (4/1) 
School districts offer various paths for girls in STEM
After repeatedly seeing girls intimidated to be the only female in a technical class, high-school technology teacher Jessica Perfetto developed a course specifically designed to make girls feel more comfortable in science, technology, engineering and mathematics, and girls now make up 24% of enrollees in applied engineering/technology education at the school. The program is among many in suburban Philadelphia school districts aimed at encouraging girls to pursue STEM education and careers.
Bucks County Courier Times (Levittown, Pa.) (3/26) 
Global Watch
Milky Way's supermassive black hole surrounded by 12 smaller ones
Sagittarius A*, the supermassive black hole at the center of the Milky Way, is surrounded by at least 12 smaller black holes, according to findings published in Nature. Each black hole is paired with an orbiting star, creating binary systems that give off detectable X-ray bursts, researchers say.
BBC (4/4) 
Fertilizers made from recycled biowaste contain microplastics
Microplastic material has been found in recycled biological waste used to make organic plant fertilizer, a study published in Science Advances suggests. "[M]ost household and municipal biowaste is contaminated by plastic material," researchers write.
The Scientist online (4/4) 
News from CESSE
CESSE Webinar: Protect Your Meeting Attendees From Harassment
2 p.m. ET Tuesday, May 8
FREE for CESSE members
During this timely and important webinar, you'll hear how two societies have implemented new initiatives to educate and inform their members of the issues surrounding harassment, established codes of conduct and incident reporting structures, and processes to hold meeting participants accountable for their actions. You'll come away armed with recommendations for making your meetings safer and for creating meetings that your members will want to attend. Learn more and register.
ACCESSE18 early-registration rates end May 11
The last day to save $90 on ACCESSE18 registration is May 11. Make your plans now to attend ACCESSE18 -- July 10-12 in Pasadena, Calif. ACCESSE18 promises to stretch your thinking, enhance your leadership skills and connect you with the largest concentration of science and engineering society leaders in one place. Register now!
BEC 2018 Partner Spotlight -- Tourisme Montreal
CESSE Premier Partner Business Events Canada is proud to spotlight Tourism Montreal as one of its Strategic Partners. Find out why Montreal is "a city that has it all."
Opportunities to be a sponsoring partner for ACCESSE18
Interested in being a sponsoring partner for ACCESSE18 and helping our association members find solutions to their everyday challenges? Budget-friendly sponsorship opportunities are still available. Come learn and network with us! For more information, contact Kim Spillane.
Learn more about CESSE:
CESSE Home Page | Member Resources | Membership Page
Learning proceeds until death, and only then does it stop. ... Its purpose cannot be given up for even a moment. To pursue it is to be human; to give it up is to be a beast.
The Council of Engineering and Scientific Society Executives (CESSE) is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members that provides a forum for exchanging information and ideas about their professional experiences.
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