Survey: Digital, data, targeting top challenges facing today's CMOs | Gain buyer trust with these tips | Tap social for market research
March 28, 2017
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Survey: Digital, data, targeting top challenges facing today's CMOs
Fifty-seven percent of marketing chiefs say digital transformation is their biggest challenge, followed by 22% who cite developing data and analytics capabilities, according to a survey from OC&C Strategy Consultants and Experian. Ninety percent of respondents intend to invest more on targeting and data in the next three years, with mobile a critical market to crack.
Campaign UK (3/27) 
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How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
Lead Generation
Gain buyer trust with these tips
Earn buyer trust with these tips
Avoid a sales pitch and instead win buyer trust by helping them find the information they need, fostering a pressure-free relationship and guiding them to make the best purchasing decision. (3/27) 
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Video in email can increase your revenue by 40%
Nothing connects people to a message as quickly as video. When businesses included video in an email they saw an increase in click through rates of 200% to 300%. Find out how easy it is to incorporate video into your email campaigns and boost your bottom line. Learn more!
General Insights & Strategies
Tap social for market research
Use social media as a valuable market research tool by joining forums and groups of users who are likely to be interested in your product or service, Lesya Liu writes. Discover the problems they face in their working lives, and pinpoint how your brand can help to alleviate them.
Entrepreneur online (3/27) 
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Get a Master’s from a Top PR Program
The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named among the top PR programs by PRWeek for 2017. Get Started.
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Next Practices
A modern marketer's guide to SEO
Search-engine optimization is as important as ever, but it's no longer about stuffing content with links or keywords. Samuel Scott outlines a modern approach to SEO that will see your brand featured in results by giving your audience a superior search experience based on the excellence of your brand.
The Drum (Glasgow, Scotland) (3/27) 
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Become a Leader in Marketing
Learn effective marketing techniques applicable to today's saturated world with an online MBA with a concentration in Marketing from King University. Earn your degree in as little as 16 months. Online courses enroll year-round with no GMAT required for admission. Start classes as early as this summer. Learn more.
Marketing Technology & Innovation
The AI revolution is coming to email
Artificial intelligence will transform email marketing by replacing the human guiding hand with machine learning, increasing scale and accuracy. According to Campaign, one lingerie brand increased its digital ad return on investment by 50% in one month by employing an AI resource called Albert.
ClickZ (3/27) 
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Analytics & Measurement
Ways to scale campaigns and be more efficient
Use technology and automation to prove how your campaigns contribute to the business' bottom line and to scale your marketing efforts. Patrick Groover sets out how to increase the reach and return on investment of campaigns without breaking your budget or reducing engagement.
Marketo (3/27) 
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Association News
Last chance to enter the B2 Awards
The deadline to enter the 2017 B2 Awards, honoring the best work in B2B marketing, is Friday, March 31. Corporate marketing teams, agencies, media firms, services providers, and anyone working in B2B is invited to submit an award-worthy campaign from 2016. Winners will be recognized at the 2017 ANA Masters of B2B Marketing Conference. Enter now.
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The essence of great storytelling
As the media landscape continues to grow, organizations are finding it challenging to bridge the communication gap between content marketing, social marketing, social support, and the overall customer experience. In this video, learn why the essence of marketers' storytelling efforts should be how their brands empower and inspire people.
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