The Association of National Advertisers' Bob Liodice and the Entertainment and Media Industry Group's Doug Wood take a detailed look at what's happened in the industry since the ANA's groundbreaking report on transparency that was released a year ago. The pair describe what brands should examine when conducting internal investigations and third-party audits into transparency, and advise that current agency contracts are subsequently renegotiated and that transparency is an integral feature in any future agreements.
Find and remove bad actors from your campaigns Fraudsters aren't just stealing your profits, they're also damaging your brand and destroying the relationships you've built with true revenue-generating partners. Find out how they infiltrate your program, so you can punch 'em in the bot! Download the white paper
Marketing leaders give their advice on how to achieve personalization at scale, including Demandbase's Peter Isaacson who advises using templates. Vyze's Keith Nealon says personalization relies on having a genuine understanding of customer segments, and Pulse's Ricky Abbott recommends using tools like Terminus and Optimizely.
Twitter partnered with eye-tracking firm EyeSee to identify key insights for advertisers planning holiday campaigns. A study involving 1,200 Twitter users revealed that ads that displayed logos increased brand recall by 133%, 62% of consumers would consider buying an item after seeing it in a gift-giving ad, and ads combining offers with an emotive message about giving were 28% more effective.
Integrate's Jeremy Bloom writes about starting the SaaS company, which provides a platform to centralize marketing software for B2B marketers, and how its success has been driven by focusing on helping its customers to achieve their goals. "We're simply obsessed with customer success," he writes.
Facebook Page administrators across the globe can now create their own groups within Pages, which could help advertisers engage with niche audiences. The feature allows real-time interactions between brands and consumers on certain topics, and it also allows brands to create relevant peer-to-peer communities on the platform.