ASTA to capitalize on agent awareness initiatives with new study | Norwegian presents "The Walking Dead"-themed cruise next year | Want to hang out with a celebrity? Take a cruise
June 23, 2017
ASTA SmartBrief
News for travel agents
Business and Industry Watch
ASTA to capitalize on agent awareness initiatives with new study
ASTA has used several successful strategies in its campaign to raise consumers' awareness of agents, and the release of its "How America Travels" study next month will become the focus of the campaign. "It will help us get our foot in the door to some media outlets we don't have a strong relationship with. It's a tool for media engagement because consumer awareness happens in the consumer media," Erika Richter, ASTA's director of communications, said of the study.
TravelPulse (6/21) 
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Norwegian presents "The Walking Dead"-themed cruise next year
Norwegian presents "The Walking Dead"-themed cruise next year
(John Sciulli/Getty Images)
Norwegian Pearl will host the four-night Walker Stalker Cruise in January, sailing from New Orleans to Cozumel, Mexico, in January. Many stars from "The Walking Dead" TV show will be aboard for the annual cruise, including Jeffrey Dean Morgan and Norman Reedus.
TravelPulse (6/16) 
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Trends and Technology
Other News
Consumer Travel News
Getting educated in the nation's smallest state
Getting educated in the nation's smallest state
(Handout/Getty Images)
Rhode Island may be the smallest state in the US, but it is big on education, culture and beach life. Travelers can tour Brown University, see works of art at the Rhode Island School of Design Museum and enjoy the beaches on Block Island.
TravelPulse (6/22) 
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Best Practices
Plan a strong strategy when writing your blog posts
Blog writing requires a careful plan designed to captivate, capitalize and capture, Catherine Heeg writes. Tactics to use include captivating your audience with photos that include attention-grabbing captions, capitalizing on your relationship with your audience by including social media sharing buttons, and capturing the audience's attention with creative headlines.
Travel Research Online (6/22) 
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Small-Business Strategies
How to meet the expectations of today's consumers
Consumers are looking for agents who are experts, instead of agents who a play a "traditional" role, and the best way for agents to meet this demand is to specialize in a niche, Gifted Travel Network's Lisa Fletcher says. Targeting the right market that fits your niche is key to attracting prospects, she says.
Travel Market Report (6/23) 
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ASTA Spotlight
New York City FAM: Secure your seat today, registration closes Tuesday, June 27th!
ASTA & NACTA invite you to experience the "Big Apple," with New York City Vacation Packages! Enjoy three nights at Le Parker Meridien, located just steps away from Central Park, Carnegie Hall, Broadway theaters and Fifth Avenue’s famous shops. Plus, explore the city with an exciting itinerary filled with tours, hotel site inspections, a cruise in NY Harbor and more! Day passes are available. Register today here!
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Anyone can hold the helm when the sea is calm.
Publilius Syrus,
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