World's largest cruise ship to debut 3 weeks early | Maldives' Conrad Hilton Resort helps guests' social media status | Middle Eastern countries see robust tourism growth
October 20, 2017
ASTA SmartBrief
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Top News
World's largest cruise ship to debut 3 weeks early
World's largest cruise ship to debut 3 weeks early
(Karen Bleier/AFP/Getty Images)
Royal Caribbean International's latest ship, Symphony of the Seas, will set sail three weeks early on March 31, 2018, with a voyage from Spain to Italy. Billed as the biggest cruise vessel in the world, the 6,000-passenger Symphony will include a unique interactive family cabin with a Lego wall, and redesigned boardwalk section with a variety of restaurants.
Travel Market Report (10/19),  USA Today (10/19) 
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Maldives' Conrad Hilton Resort helps guests' social media status
The Conrad Hilton Resort on the Maldives' island of Rangali created an Instagram butler service to guide guests to the best spots for taking photos to post on social media.
The Independent (London) (tiered subscription model) (10/18) 
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Trends and Technology
Destination of the Week
Germany's Hamburg a perfect city for bohemian travelers
Hamburg, Germany, is full of trendy shops and vibrant restaurants. Visitors can go shopping for local designs at Garment in the fashionable Karoviertel area, savor authentic Italian dishes at Il Cammino in the bohemian Schanzenviertel district and explore the neo-Gothic architecture in Speicherstadt.
The New York Times (free-article access for SmartBrief readers) (10/19) 
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Best Practices
How to build your client base
There are many ways to attract more clients, from faithfully following up on leads to learning how to better market yourself, Lisa Iannucci writes. "Spend more time marketing your business than learning product/supplier information," advises Vanessa McGovern of the Gifted Travel Network.
TravelPulse (10/16) 
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Small-Business Strategies
Target the "consideration phase" for larger sales
When taking a long, expensive vacation, the typical traveler chooses a destination up to five months out, according to Phocuswright, and it is during this "consideration phase" that agents need to boost their marketing efforts, Seth Forman of Quantcast said. Your efforts to close the sale should focus on understanding your clients' travel motivation and personalizing your marketing for what inspires them.
Travel Market Report (10/19) 
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