How agents can benefit from specializing in a niche | Marriott resort in Fla. debuts upgraded amenities | Carnival increases Cuba voyages for next year
August 18, 2017
ASTA SmartBrief
News for travel agents
Business and Industry Watch
How agents can benefit from specializing in a niche
Deciding whether to create a niche can be a tough decision for agents, but agents who choose a specialty can benefit from it and set themselves apart from the crowd. For example, agents who sell only one destination brand gain a high level of knowledge in that one area, and agents who provide great customer service and use smart social media strategies can outshine the competition. Michael Schottey of TravelPulse will continue to discuss this topic at ASTA Global Convention 2017.
TravelPulse (8/17) 
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Marriott resort in Fla. debuts upgraded amenities
Florida's Fort Lauderdale Marriott Pompano Beach Resort & Spa has introduced new entertainment options and child-friendly activities. Marriott's New Guestroom Entertainment Platform gives guests access to their personal Netflix and other streaming accounts, and kids can enjoy hiking and snorkeling at the resort's Funky Fish Ocean Camp.
Travel Market Report (8/17) 
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Other News
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Trends and Technology
Consumer Travel News
Cincinnati's cultural scene makes it a must-visit
Cincinnati's cultural scene makes it a must-visit
(Scott Olson/Getty Images)
Culturally-booming Cincinnati is undergoing a transformation with enhancements to the arts, especially in the Over-the-Rhine district. Visitors can explore old breweries along the Brewing Heritage Trail, design their own works of art at the Contemporary Arts Center and learn about human rights issues at the National Underground Railroad Freedom Center.
The New York Times (free-article access for SmartBrief readers) (8/17) 
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Best Practices
Is your negativity hindering your success?
Sales professionals who complain, blame and act lame can knock themselves off the path to success, but they can get back on track by following five steps to positivity, Mike Marchev writes. They can recognize good work, laugh at their shortcomings and be a good loser, as well as generate and support ideas.
Travel Research Online (8/17) 
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Small-Business Strategies
Hotel reservations are unconditional, binding contracts
Hotel bookings are bound on both sides -- the consumer and hotel -- by the terms under which the booking was made and are unconditional unless conditions are initially stated, Mark Pestronk writes. "A promise by a hotel to deliver a room in the future in return for payment or a promise to pay constitutes a binding contract," writes Thomas Dickerson in his treatise, "Travel Law."
Travel Weekly (8/17) 
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ASTA Spotlight
Craving unique education?
Craving unique education?
ASTA Global Convention 2017 is the "must attend" travel event of the year if you're looking to learn from thought leaders on challenges facing the travel industry today. Don't be left wondering, join us in San Diego!
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