MediaCom's Liam Brennan writes that taking a behaviors, emotions and moments -- or BEM -- approach to ad targeting can help marketers avoid over-targeting and losing out on valuable, potential audiences.
eGuide: Tips to Ensure Your Creative Hits the Mark Download this eGuide to learn best practices for developing effective creative and tips for incorporating user feedback during creative development to ensure your final work hits the mark with your target audience.
Worldwide jewelry brand PANDORA has launched a "DO" campaign to urge women to have confidence in themselves and stay true to their beliefs. "As a brand, you need to empower women as individuals -- each woman has her own unique passions and interests, and celebrates special moments in her own way," the brand's marketing vice president, Glenda Wolman, said.
Executives from Twitter, Facebook Messenger and Viber discussed branded chatbots during a SXSW panel, explaining why bots with charm, such as Cover Girl's model-based bot, or those that offer utility, such as American Express' concierge bot, tend to resonate more with consumers. "Consumers don't care whether they are talking to a chatbot or a person as long as they are getting their needs met," Viber's Ido Iungelson said.
How to Revive a Struggling App Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
The "Fearless Girl" statue created by McCann for State Street Global Advisors has been granted permission to stay in its position opposite the Wall Street bull until February, after a campaign supported by local politicians. "Now, she'll be asserting herself and affirming her strength even after her temporary permit expires -- a fitting path for a girl who refuses to quit," said New York Mayor Bill de Blasio.
Video in email can increase your revenue by 40% Nothing connects people to a message as quickly as video. When businesses included video in an email they saw an increase in click through rates of 200% to 300%. Find out how easy it is to incorporate video into your email campaigns and boost your bottom line. Learn more!
Global internet ad spend is predicted to increase 13% this year to reach $205 billion, per Zenith Media. Social media is predicted to be the fastest growing form of internet ad spend, increasing 20% to reach $55 billion.
Neuro and biometric testing methods are coming to advertising, enabling marketers to gain deeper insights into consumer behavior and buying triggers. NeuroStrata's Thom Noble explains that the technology will revolutionize the industry, saying, "Quite simply, it can mean a complete reset of how to conceive, brief, and deliver marketing activity."
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4C Insights has unveiled tools to help TV advertisers gain a more in-depth understanding of viewers, using social media analytics, real-time viewing stats and household-level data. Products in the suite include programmatic buying with predictive capabilities and linked digital and TV ads.
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As the media landscape continues to grow, organizations are finding it challenging to bridge the communication gap between content marketing, social marketing, social support, and the overall customer experience. In this video, learn why the essence of marketers' storytelling efforts should be how their brands empower and inspire people.
The deadline to enter the 2017 B2 Awards, honoring the best work in B2B marketing, is Friday, March 31. Corporate marketing teams, agencies, media firms, services providers, and anyone working in B2B is invited to submit an award-worthy campaign from 2016. Winners will be recognized at the 2017 ANA Masters of B2B Marketing Conference. Enter now.