Since acquiring the US distribution rights for sparkling mineral water brand Topo Chico last year, Coca-Cola has grown the brand's presence in convenience stores by 25%, and will continue to expand distribution. Topo Chico's US retail value grew by over 30% during the first quarter of this year.
Chameleon Cold-Brew is capitalizing on tools such as data, development and manufacturing from parent company Nestle to formulate a growth strategy, which could include new retail and foodservice offerings. "We go places that we think have opportunity," said CEO Chris Campbell.
WTRMLN WTR co-founder Jody Levy considers the firm a "big tiny startup," despite being in 25,000 US stores. "I created our name and identity as we launched our product, brand and the category of watermelon water. This was a clever choice to own the space," she said.