PepsiCo begins building staff for The Hive | Exec: Coca-Cola entering "chapter of digital transformation" | Functional water maker plans for nationwide expansion
August 17, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
PepsiCo begins building staff for The Hive
PepsiCo begins building staff for The Hive
(Don Emmert/AFP/Getty Images)
PepsiCo is beginning to assemble a team to staff The Hive, its new unit that will provide a space for small brands to grow. The unit will be fully staffed by early next year, said Seth Kaufman, president of PepsiCo North America Nutrition, who is overseeing the operation.
Fortune (8/16) 
LinkedIn Twitter Facebook Google+ Email
Exec: Coca-Cola entering "chapter of digital transformation"
Exec: Coca-Cola entering "chapter of digital transformation"
(Scott Olson/Getty Images)
Coca-Cola is strengthening ties with consumers by perfecting its personalization efforts and bridging the gap between the physical and digital worlds, said Chief Digital Officer David Godsman. "We're entering a new chapter as a company, a chapter of digital transformation," he said.
B&T (Australia) (8/16) 
LinkedIn Twitter Facebook Google+ Email
Functional water maker plans for nationwide expansion
Chicago-based functional water brand Napa Hills says it plans to take its line of vineyard waters nationwide by 2019. Brand co-founder Ellona Jarvis says she developed the antioxidant-rich, nonalcoholic beverage four years ago when she was seeking an alternative to wine that possessed a similar health profile.
BeverageDaily (France) (8/16) 
LinkedIn Twitter Facebook Google+ Email
Marketing Report
Sparkling Ice names Epsilon as its new AOR
Sparkling Ice has chosen Epsilon as its new agency of record following a formal review. The brand, which is owned by Talking Rain Beverage Co., says it wants to encourage future growth by focusing its campaign on flavor, individuality and authenticity.
BeverageDaily (France) (8/16) 
LinkedIn Twitter Facebook Google+ Email
Tap social to bring in new audiences
Tap social to bring in new audiences
Both emerging and traditional brands can attract new audiences on social by integrating their apps with social sites so users can easily share their brand-related experiences and by telling inspirational stories that social users love to share, writes Mary Long. "[U]nsung stories can be spread far beyond their origins" on social, she writes.
Adweek (tiered subscription model) (8/15) 
LinkedIn Twitter Facebook Google+ Email
SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
News from Tyson, ALDI caught readers' eyes this week
Tyson Foods' plan to explore plant-based and lab-grown meats and ALDI's expanded US grocery offerings proved popular with SmartBrief readers this week. Stories about the renovated McDonald's flagship in Chicago and plans by the chain and its franchisees to invest $6 billion to upgrade restaurants around the country also caught readers' attention.
SmartBrief/Food & Beverage (8/17) 
LinkedIn Twitter Facebook Google+ Email
Viewpoints on Innovation
Sponsored content from Kalypso
21 Innovation Imperatives for the 21st Century
As the pace of change accelerates, in today's digital world, underperforming companies will be left in the dust. What will it take to compete and win in a dynamic, digital world? We've identified 21 innovation imperatives to help you prepare, equip and evolve to compete and grow in the 21st century.
Download the eBook.
LinkedIn Twitter Facebook Google+ 
The Innovation Leader's Practical Guide to Strategic Foresight
Foresight is not about predicting the future. Strategic foresight enables organizations to take action by building a unique perspective of the future, driving market entry at the right time with differentiated products and services. But not all foresight approaches are created equal.
Download the Guide.
LinkedIn Twitter Facebook Google+ 
Click here to learn more about Featured Content
ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
LinkedIn Twitter Facebook Google+ Email
Sometimes dreams are wiser than waking.
Black Elk,
medicine man and teacher
LinkedIn Twitter Facebook Google+ Email
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Chris Warne
P: 646.462.4647
Editor  -  Torrey Kim
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2018 SmartBrief, Inc.®
Privacy Policy (updated May 25, 2018) |  Legal Information