RC Cola cans, bottles get refresh for international markets | Kraft Heinz debuts Capri Sun Fruit & Veggie Blends | Talking Rain to distribute Tata's Himalayan water in US
August 18, 2017
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
RC Cola cans, bottles get refresh for international markets
RC Cola is centering a brand refresh for international markets around its hometown roots. The company's new packaging, which will be sold in markets outside the US, features bottles and cans sporting the phrase "Columbus, Georgia, USA -- Since 1905."
Ledger-Enquirer (Columbus, Ga.) (8/17) 
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Kraft Heinz debuts Capri Sun Fruit & Veggie Blends
Kraft Heinz debuts Capri Sun Fruit & Veggie Blends
(The Kraft Heinz Co.)
Kraft Heinz is rolling out Capri Sun Fruit & Veggie Blends, which come in three flavors and include a half-cup of vegetable and fruit juice in each serving. The company is also debuting three varieties of Capri Sun Fruit Refreshers, created with filtered water, fruit juice and no added sugar.
Food Business News (free registration) (8/18) 
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Marketing Report
Pepsi harnesses the power of Snapchat in Super Bowl contest
PepsiCo has debuted its "They Win. You Score" digital promotion to give fans a chance to win NFL prizes, including Super Bowl tickets. Consumers can enter the contest by posting photos of special codes from specially marked Pepsi bottles and cans to their Snapchat accounts.
Chief Marketer (8/17) 
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Facebook debuts in-stream video ads for publishers
Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, similar to TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-esque video service, aims to put Facebook in sharper competition with online rivals and traditional television.
The Wall Street Journal (tiered subscription model) (8/17),  Marketing Land (8/17),  Variety (8/17) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Kraft Heinz's innovation focus drew readers this week
Stories about Kraft Heinz's increased innovation output and Whole Foods' meat sourcing proved popular with SmartBrief's food and beverage readers. The week's top story, however, was about how youth-focused chain Chuck E. Cheese debuted a new restaurant format in Texas.
SmartBrief/Food & Beverage (8/18) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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There is very little difference in people, but that little difference makes a big difference! The little difference is attitude. The big difference is whether it is positive or negative.
W. Clement Stone,
entrepreneur and writer
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