RC Cola is centering a brand refresh for international markets around its hometown roots. The company's new packaging, which will be sold in markets outside the US, features bottles and cans sporting the phrase "Columbus, Georgia, USA -- Since 1905."
Kraft Heinz is rolling out Capri Sun Fruit & Veggie Blends, which come in three flavors and include a half-cup of vegetable and fruit juice in each serving. The company is also debuting three varieties of Capri Sun Fruit Refreshers, created with filtered water, fruit juice and no added sugar.
PepsiCo has debuted its "They Win. You Score" digital promotion to give fans a chance to win NFL prizes, including Super Bowl tickets. Consumers can enter the contest by posting photos of special codes from specially marked Pepsi bottles and cans to their Snapchat accounts.
Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, similar to TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-esque video service, aims to put Facebook in sharper competition with online rivals and traditional television.
Stories about Kraft Heinz's increased innovation output and Whole Foods' meat sourcing proved popular with SmartBrief's food and beverage readers. The week's top story, however, was about how youth-focused chain Chuck E. Cheese debuted a new restaurant format in Texas.