PepsiCo begins building staff for The Hive | Exec: Coca-Cola entering "chapter of digital transformation" | Functional water maker plans for nationwide expansion
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August 17, 2018
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PepsiCo begins building staff for The Hive
PepsiCo begins building staff for The Hive
(Don Emmert/AFP/Getty Images)
PepsiCo is beginning to assemble a team to staff The Hive, its new unit that will provide a space for small brands to grow. The unit will be fully staffed by early next year, said Seth Kaufman, president of PepsiCo North America Nutrition, who is overseeing the operation.
Fortune (8/16) 
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Exec: Coca-Cola entering "chapter of digital transformation"
Exec: Coca-Cola entering "chapter of digital transformation"
(Scott Olson/Getty Images)
Coca-Cola is strengthening ties with consumers by perfecting its personalization efforts and bridging the gap between the physical and digital worlds, said Chief Digital Officer David Godsman. "We're entering a new chapter as a company, a chapter of digital transformation," he said.
B&T (Australia) (8/16) 
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Functional water maker plans for nationwide expansion
Chicago-based functional water brand Napa Hills says it plans to take its line of vineyard waters nationwide by 2019. Brand co-founder Ellona Jarvis says she developed the antioxidant-rich, nonalcoholic beverage four years ago when she was seeking an alternative to wine that possessed a similar health profile.
BeverageDaily (France) (8/16) 
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Marketing Report
Sparkling Ice names Epsilon as its new AOR
Sparkling Ice has chosen Epsilon as its new agency of record following a formal review. The brand, which is owned by Talking Rain Beverage Co., says it wants to encourage future growth by focusing its campaign on flavor, individuality and authenticity.
BeverageDaily (France) (8/16) 
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Tap social to bring in new audiences
Tap social to bring in new audiences
(Pixabay)
Both emerging and traditional brands can attract new audiences on social by integrating their apps with social sites so users can easily share their brand-related experiences and by telling inspirational stories that social users love to share, writes Mary Long. "[U]nsung stories can be spread far beyond their origins" on social, she writes.
Adweek (tiered subscription model) (8/15) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
News from Tyson, ALDI caught readers' eyes this week
Tyson Foods' plan to explore plant-based and lab-grown meats and ALDI's expanded US grocery offerings proved popular with SmartBrief readers this week. Stories about the renovated McDonald's flagship in Chicago and plans by the chain and its franchisees to invest $6 billion to upgrade restaurants around the country also caught readers' attention.
SmartBrief/Food & Beverage (8/17) 
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