PepsiCo debuts Drinkfinity beverage line | Papadellis to step down as Ocean Spray CEO | Celsius Heat to gain nationwide distribution via 7-Eleven
February 16, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
PepsiCo debuts Drinkfinity beverage line
PepsiCo is rolling out its new healthy beverage line, Drinkfinity, exclusively to the online channel. Shoppers must first buy a Drinkfinity bottle, which they can then fill with water and infuse with one of the company's 12 flavor pods to mix their own beverages.
FastCoDesign (2/15),  Delish (2/15) 
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Papadellis to step down as Ocean Spray CEO
Papadellis to step down as Ocean Spray CEO
(Cindy Ord/Getty Images)
Randy Papadellis will step down from his role as president and CEO of Ocean Spray Cranberries effective July 1. The company has named Chief Growth Officer Bobby Chacko its new president and chief operating officer effective immediately as it continues to work on a CEO succession program.
Food Business News (free registration) (2/15) 
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Celsius Heat to gain nationwide distribution via 7-Eleven
After bringing in more than $2 million in retail sales during its first year on the market, Celsius Heat is gaining nationwide distribution via 7-Eleven stores. The energy drink, which is enhanced with L-Citruline, comes in seven flavors, two of which will be available in the c-store chain.
NutraIngredients (2/15) 
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Other News
Marketing Report
Pepsi Max's Uncle Drew heads for the silver screen
PepsiCo has built its viral Uncle Drew video spot for Pepsi Max into a full-length feature film that's set to hit theaters in June. PepsiCo's Creators League studio partnered with Temple Hill Entertainment and Lionsgate's Summit Entertainment to get the "Uncle Drew" movie, which stars NBA player Kyrie Irving, into theaters.
Ad Age (2/14) 
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Snapchat woos influencers with Audience Insights
Snapchat woos influencers with Audience Insights
(Carl Court/Getty Images)
Snapchat is finally giving creators data about their audiences, including engagement, demographics and story views. The Audience Insights feature lets verified creators discover the number of views a story attracted over a specific time period and the amount of time users spent with certain content, and it also provides a breakdown of viewers by factors such as interests, location, gender and age.
VentureBeat (2/14),  Bloomberg (free registration) (2/14),  TechCrunch (2/14) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
News of free Chobani resonates with readers this week
Chobani's plan to celebrate its 10th year as a national brand by giving everyone in the US a free cup of yogurt was the most-read story by SmartBrief food and beverage readers this week. News of Kraft Heinz's acquisition strategy, Whole Foods' higher fees for shelf space and PepsiCo's new sparkling water line Bubly also caught readers' attention and gained spots on the week's top 10 list.
SmartBrief/Food & Beverage (2/16) 
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ABA News
ABA announces new international member
ABA would like to welcome international member BeezZ International of Dubai. Please join us in welcoming them!
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The power to distinguish between person and performance and to communicate intrinsic worth flows naturally out of our own sense of intrinsic worth.
Stephen R. Covey,
writer and educator
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