PepsiCo is rolling out its new healthy beverage line, Drinkfinity, exclusively to the online channel. Shoppers must first buy a Drinkfinity bottle, which they can then fill with water and infuse with one of the company's 12 flavor pods to mix their own beverages.
Randy Papadellis will step down from his role as president and CEO of Ocean Spray Cranberries effective July 1. The company has named Chief Growth Officer Bobby Chacko its new president and chief operating officer effective immediately as it continues to work on a CEO succession program.
After bringing in more than $2 million in retail sales during its first year on the market, Celsius Heat is gaining nationwide distribution via 7-Eleven stores. The energy drink, which is enhanced with L-Citruline, comes in seven flavors, two of which will be available in the c-store chain.
PepsiCo has built its viral Uncle Drew video spot for Pepsi Max into a full-length feature film that's set to hit theaters in June. PepsiCo's Creators League studio partnered with Temple Hill Entertainment and Lionsgate's Summit Entertainment to get the "Uncle Drew" movie, which stars NBA player Kyrie Irving, into theaters.
Snapchat is finally giving creators data about their audiences, including engagement, demographics and story views. The Audience Insights feature lets verified creators discover the number of views a story attracted over a specific time period and the amount of time users spent with certain content, and it also provides a breakdown of viewers by factors such as interests, location, gender and age.
Chobani's plan to celebrate its 10th year as a national brand by giving everyone in the US a free cup of yogurt was the most-read story by SmartBrief food and beverage readers this week. News of Kraft Heinz's acquisition strategy, Whole Foods' higher fees for shelf space and PepsiCo's new sparkling water line Bubly also caught readers' attention and gained spots on the week's top 10 list.