Polar Seltzer has installed eight vending machines in the Boston area for a limited time so fans can purchase eight-ounce cans of the company's Seltzer Jr. products. Polar will donate the profits from the machines to the arts departments of local schools.
Neuro-nutrition will increasingly gain traction as consumers seek specific food and beverage formulations to maintain optimum brain health, predicts Supermarket Guru Phil Lempert in his analysis of 2018 trends. "We have moved from heart health to bone health to gut health and now brain health," he said.
A study published in the British Journal of Ophthalmology associated the consumption of hot tea at least six times per week with a 74% lower risk of glaucoma, compared with not drinking hot tea. Researchers noted, however, that other lifestyle behaviors could factor into the risk.
Coca-Cola has added a visual surprise to this year's polar bear-themed holiday cans. A brand fan found hidden silhouettes of the company's iconic bottle nestled in the features of the much-loved bear family, which the company included to ensure the bears were instantly recognizable as a brand asset, said Design Director Frederic Kahn.
Sixty-eight percent of marketers intend to increase their investment in marketing technology next year, with 30% saying they plan to up their spend by between 11% to 25% from 2017, per Conductor. Eighty percent of respondents had invested in from one to five new marketing technologies this year.
A list detailing where shoppers in each state like to buy groceries topped the lineup of most-read food and beverage stories this week, followed by tales from packaged food brands including Oreo, General Mills and McCormick & Co. News from Kroger, Ahold Delhaize and Conagra also ranked high with readers.