Monster Beverage innovates with female consumers in mind | Califia Farms could hit 95 SKUs before 2018 | Sustainability is top-of-mind for new beverage packaging options
April 28, 2017
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Monster Beverage innovates with female consumers in mind
Monster Beverage innovates with female consumers in mind
(Karen Bleier/AFP/Getty Images)
Monster Beverage is hoping to debut new products that could help the firm expand its consumer base to include more women. "We're obviously looking at a brand that will probably appeal more to the female consumer," said CEO Rodney Sacks. (4/28) 
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Califia Farms could hit 95 SKUs before 2018
Califia Farms has expanded its plant-based beverage line internationally and is continuing to add up to 25 new products each year, with the line potentially reaching 95 SKUs by the end of 2017. "Consumers demand variety," said Senior Vice President of Sales Dan Mader. (free registration) (4/28) 
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Sustainability is top-of-mind for new beverage packaging options
As consumers seek products and packaging that they deem safe, convenient and sustainable, firms like Tetra Pak are innovating with new packaging products. The company's Tetra Top carton bottle includes a cap derived from sugar cane and a paperboard sleeve, boosting the packaging's renewable content to over 80%.
Packaging World online (4/26) 
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Other News
Renewable, Recyclable, Responsible – Aligning with Consumer Values
Recent studies show that a majority of shoppers care not only about what goes into their foods and beverages, but also about the packaging materials that protect those products. For these shoppers, words like "renewable," "recyclable," and "responsible" are linked to personal health and sustainable lifestyles. But do these words influence consumers' brand loyalty and decisions about the products they purchase?
Read more to find out.
Marketing Report
Instagram's growth trajectory on a high with 700M users
Instagram's monthly active users have doubled in the past two years to hit 700 million, with 100 million users added in the past four months, the company reports. The growth has been helped by 200 million daily active users on Instagram Stories, which now boast higher user rates than Snapchat.
TechCrunch (4/26) 
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Turner's Martin on why TV advertising needs to be revolutionized
Turner Chairman and CEO John Martin announced that the network is making ads more targeted and cutting the number aired during original shows, explaining that TV advertising has to undergo radical changes to retain viewers. "Ad-supported television is not going to be able to sustain if you continue to interrupt the television shows with very quick spots and dots commercials," he warned.
FierceCable (4/26),  Bloomberg (4/24) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Acquisitions by Tyson, Unilever resonated with readers this week
Food industry acquisitions and executive changes were hot topics among SmartBrief's food and beverage readers this week. Tyson Foods' purchase of AdvancePierre was the most-read topic, while Unilever's acquisition of Sir Kensington's condiment line and the departure of Mondelez's chief marketing officer were also among the top 10 most-read stories.
SmartBrief/Food & Beverage (4/28) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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