Coca-Cola debuts mobile payment, loyalty platform in 50,000 vending machines | PepsiCo discontinues sales of 2-liter bottles, 12-packs in Philadelphia | Protein is prominent in the latest food, beverage launches
March 22, 2017
News for the non-alcoholic refreshment beverage industry
Coca-Cola is debuting the Coke Vending Pass, a touchless system compatible with 50,000 Coke-branded vending machines that allows consumers to use their phones to pay for beverages and collect loyalty points. Those who have the virtual pass stored on their phones will be prompted to buy a Coke product when they walk within three feet of a participating vending machine, said Coca-Cola's Scott Ryan.
PepsiCo will stop selling two-liter bottles and 12-packs of its beverages in stores affected by Philadelphia's 1.5-cent-per-ounce sweetened beverage tax. The brand aims to limit its sales in the region to package sizes that are affordable for working families.
The most recent food and beverage launches have been heavily influenced by consumers' growing interest in protein, as evidenced by the high-protein products showcased at Natural Products Expo West. Launches from Dreaming Cow, Lifeway Foods, High Brew Coffee and others feature protein prominently in their formulations.
PespiCo's marketing message for its new IZZE Fusions line encourages consumers to take an easygoing approach to life. The brand's social campaign features carefree experiences that symbolize the "It just Iz" tagline, and the company aims to also offer ads on radio and mobile channels.
Poland Spring has released the first spot in its "Greatness Springs from Here" campaign, spotlighting 88-year-old ambulance driver Edna Mitchell. "The positive impact she makes in her community embodies the kind of greatness we'd like to celebrate," said Nestle Waters North America's Amy Wirtanen.
Consumers' perceptions of the terms "organic" and "natural" have grown in variety along with demand for natural and organic food, writes Laurie Demeritt of The Hartman Group, which has been surveying people on the issue since 1997. "Consumers idealize food that is as close to its natural form as possible, which typically means foods that are made simply and grown naturally," she writes.