Polar Seltzer installs 8 vending machines for a good cause | Lempert: Food, beverage products will focus on brain health in 2018 | Adaptogenic beverage line ZYN hits Wis. shelves
December 15, 2017
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Polar Seltzer installs 8 vending machines for a good cause
Polar Seltzer installs 8 vending machines for a good cause
(Mike Mozart/Flickr)
Polar Seltzer has installed eight vending machines in the Boston area for a limited time so fans can purchase eight-ounce cans of the company's Seltzer Jr. products. Polar will donate the profits from the machines to the arts departments of local schools.
The Boston Globe (tiered subscription model) (12/14) 
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Lempert: Food, beverage products will focus on brain health in 2018
Neuro-nutrition will increasingly gain traction as consumers seek specific food and beverage formulations to maintain optimum brain health, predicts Supermarket Guru Phil Lempert in his analysis of 2018 trends. "We have moved from heart health to bone health to gut health and now brain health," he said.
FoodNavigator (12/14) 
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Other News
Health and Nutrition
Drinking hot tea may reduce glaucoma risk, study says
A study published in the British Journal of Ophthalmology associated the consumption of hot tea at least six times per week with a 74% lower risk of glaucoma, compared with not drinking hot tea. Researchers noted, however, that other lifestyle behaviors could factor into the risk.
HealthDay News (12/14) 
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Marketing Report
Coca-Cola hides a visual surprise on new polar bear cans
Coca-Cola hides a visual surprise on new polar bear cans
(Franck Fife/AFP/Getty Images)
Coca-Cola has added a visual surprise to this year's polar bear-themed holiday cans. A brand fan found hidden silhouettes of the company's iconic bottle nestled in the features of the much-loved bear family, which the company included to ensure the bears were instantly recognizable as a brand asset, said Design Director Frederic Kahn.
Today (12/14) 
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Report: 68% of marketers to up martech spend in 2018
Sixty-eight percent of marketers intend to increase their investment in marketing technology next year, with 30% saying they plan to up their spend by between 11% to 25% from 2017, per Conductor. Eighty percent of respondents had invested in from one to five new marketing technologies this year.
MarTech Advisor (12/13) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Shoppers' grocery preferences caught readers' attention this week
A list detailing where shoppers in each state like to buy groceries topped the lineup of most-read food and beverage stories this week, followed by tales from packaged food brands including Oreo, General Mills and McCormick & Co. News from Kroger, Ahold Delhaize and Conagra also ranked high with readers.
SmartBrief/Food & Beverage (12/15) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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A fundamental concern for others in our individual and community lives would go a long way in making the world the better place we so passionately dreamt of.
Nelson Mandela,
activist and political leader
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