Dean Foods is continuing to expand its holdings in the natural space with the acquisition of Uncle Matt's Organic, which produces organic juices and fruit waters. "Dean Foods is committed to supporting Uncle Matt's product innovation efforts and their ongoing development and growth in the natural channel," said Dean Foods CEO Ralph Scozzafava.
An expanding middle class in China is opening up fresh opportunities for US-based food and beverage companies like Gerber and Ocean Spray. "Products have been so well received in China that it (has) accounted for almost 7% of our total yearly sales," said Ocean Spray's Cheryl Sullivan, who added that the company has seen double-digit growth annually since launching in the country.
DRY Sparkling is bringing back last summer's hit watermelon flavor as a permanent offering in the beverage firm's portfolio. "Watermelon DRY was monumentally successful -- it sold through quickly and our consumers and retailers were very vocal about their affinity for this flavor," said CEO Sharelle Klaus.
For Coca-Cola's creative and design director Alex Center, packaging and design prompt shoppers to fall in love with a brand, making design as important as strategy and positioning. "You package what your brand is, and you try to charm people through your packaging," he says.
The latest generation, born between 1995 and 2010, might be characterized as hyper-millennials, growing up not only with the internet but also social networks and mobile devices, writes Julie Michaelson. As such, they're poised to upend marketing, particularly as the leading edge of this generation enters the child-bearing years.
News that Lidl is opening its first US stores topped a most-clicked list this week that was dominated by grocery news. The Amazon-Whole Foods purchase was the subject of many of SmartBrief's most-viewed articles, along with stories on Nestle's potential plan to sell its US confectionery unit, Campbell Soup's new leadership staff and acquisitions talk at Hormel.
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