Coca-Cola works to expand Topo Chico's distribution | Chameleon Cold-Brew looks for fresh growth opportunities | Poppilu founder takes focused approach to growth
May 21, 2018
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Coca-Cola works to expand Topo Chico's distribution
Coca-Cola works to expand Topo Chico's distribution
(Flickr/Gina PIna)
Since acquiring the US distribution rights for sparkling mineral water brand Topo Chico last year, Coca-Cola has grown the brand's presence in convenience stores by 25%, and will continue to expand distribution. Topo Chico's US retail value grew by over 30% during the first quarter of this year.
The Dallas Morning News (tiered subscription model) (5/19) 
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Chameleon Cold-Brew looks for fresh growth opportunities
Chameleon Cold-Brew is capitalizing on tools such as data, development and manufacturing from parent company Nestle to formulate a growth strategy, which could include new retail and foodservice offerings. "We go places that we think have opportunity," said CEO Chris Campbell.
BevNet (5/18) 
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Marketing Report
How WTRMLN WTR created a new beverage category
How WTRMLN WTR created a new beverage category
(Lars Niki/Getty Images)
WTRMLN WTR co-founder Jody Levy considers the firm a "big tiny startup," despite being in 25,000 US stores. "I created our name and identity as we launched our product, brand and the category of watermelon water. This was a clever choice to own the space," she said.
Ladders (5/19) 
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WNBA's Taurasi stars in new BodyArmor LYTE spot
BodyArmor has enlisted WNBA all-time leading scorer Diana Taurasi for its new ad promoting the brand's LYTE variant. The beverage features 20 calories per serving and is naturally sweetened.
SB Nation (5/18) 
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