The decision by big brands such as Johnson & Johnson, AT&T and Verizon to pull their ads from YouTube is forcing media agencies to review their relationships with Google and urge the company to do more to ensure ads are not placed beside extremist or offensive content. "We do not see wholesale clients flocking away from the platform. But if we don't see Google do more, I can't say that won't be the case," Magna Global's David Cohen said.
Grey New York's new spot for Pantene's "Strong is Beautiful" push touts the brand's Gold Series products for African-American hair and features poetry and styling by Chuck Amos and music from Ethiopian-American singer/songwriter Kelela. The push will run across TV, digital, print and on social with the hashtag #StrongIsBeautiful.
Anheuser-Busch InBev has put its global media buying account into a review with the aim of cutting down the number of agencies on its roster. The brand's US media is currently handled by WPP's MediaCom and spent $1.68 billion on advertising in 2015, per Ad Age Datacenter.
Click to watch video (Poland Spring Water/YouTube)
FCB New York's latest push for Nestle's Poland Spring spotlights the achievements of residents in New England. One ad in the "Greatness Springs from Here" campaign features 88-year-old ambulance driver Edna Mitchell rushing a patient to the hospital to the tune of "There She Goes" by The La's.
Facebook has unveiled a new ad product called Collection, which enables advertisers to entice consumers with a video and display four related items beneath it for purchase. The platform has also launched split testing to enable advertisers to more easily trial different aspects of campaigns across various browsers and devices.
Eighty percent of young viewers skip online video and TV ads, and 70% of millennial and Generation Z viewers say mobile ads are "irrelevant," a Deloitte survey has found. Forty-five percent of millennials use an ad blocker, and 46% said they were more likely to watch a skippable ad than an unskippable one.