GroupM releases global viewability standards | Vogue tells Google Home users about its Sept. issue | Always and Leo Burnett Chicago urge girls to be confident
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August 18, 2017
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GroupM releases global viewability standards
GroupM releases global viewability standards
(Pixabay)
WPP's GroupM is rolling out global viewability standards that mandate that 100% of ad pixels are in view for a certain amount of time across all formats. Pre- and mid-roll video impressions must be instigated by users with sound on and watched for at least 50% of their duration, and social video impressions can be user-initiated or auto-played, with sound on or off.
MediaPost Communications (8/17),  The Drum (Scotland) (8/17),  AdExchanger (8/17),  Advertising Age (8/17) 
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Company News
Vogue tells Google Home users about its Sept. issue
Vogue has teamed with Google to bring its September edition to life on Home devices, with users able to ask the device to unlock voice content from the magazine's writers about the articles they have written. Print ads are running in the magazine to promote the Google Home tie-in, and the collaboration is "the first of its kind," a Google rep said.
Adweek (8/17) 
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Always and Leo Burnett Chicago urge girls to be confident
Always and Leo Burnett Chicago urge girls to be confident
Click to watch video (Always/YouTube)
Always has brought back #LikeAGirl with a new spot from Leo Burnett Chicago that tells girls going through puberty that trying new things is more important than a fear of failure. "Keep Going" features girls at schools persevering with new challenges, and the brand has also tapped actor Yara Shahidi as an ambassador.
Campaign US (free registration) (8/17) 
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Epic Signal says don't be like Frank for NerdWallet
Epic Signal's new campaign for NerdWallet features Frank, a happy-go-lucky gentleman whose financial ineptness emphasizes the importance of saving up for the experiences that make life special. The spots are running across social, including on the brand's Facebook page.
The Drum (Scotland) (8/17) 
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Market Trends
Nielsen launches esports division
Nielsen is lending its data expertise to the realm of esports to offer "sponsorship valuation, fan insights, custom industry research, and consulting services," the company said. Esport24 reports that the major esports tournament playoffs so far this year have attracted sponsorship value from $75,000 to almost $17 million.
Mashable (8/17),  VentureBeat (8/17),  Bloomberg (8/17) 
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Facebook offers in-stream video ads
Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, much like TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-like video service aims to put Facebook in sharper competition with online rivals and traditional television.
The Wall Street Journal (tiered subscription model) (8/17),  Marketing Land (8/17),  Variety (8/17) 
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How successful professionals can reduce stress
Regular exercise can help clear your mind and a proper diet can help you remain healthy, each of which will help you reduce your stress levels, writes Ernie Bray. In addition, successful professionals must consistently put negative events in perspective, Bray writes.
Entrepreneur online (8/17) 
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Advertising promotes that divine discontent which makes people strive to improve their economic status.
Ralph Starr Butler, member, Advertising Hall of Fame
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