How agencies are responding to YouTube ad-placement controversy | Grey New York, Pantene showcase beauty of African-American hair | Global media review announced by AB InBev
March 24, 2017
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How agencies are responding to YouTube ad-placement controversy
The decision by big brands such as Johnson & Johnson, AT&T and Verizon to pull their ads from YouTube is forcing media agencies to review their relationships with Google and urge the company to do more to ensure ads are not placed beside extremist or offensive content. "We do not see wholesale clients flocking away from the platform. But if we don't see Google do more, I can't say that won't be the case," Magna Global's David Cohen said.
Advertising Age (3/23) 
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[New Guide] 2017 Email Marketing Automation & Integration Tactics to Boost ROI
With new communication channels continually unfolding, it's essential that marketers stay on their toes to adapt, survive, and thrive. This guide delivers marketing automation strategies for effectively combining your email marketing with video, social, content automation, and behavioral targeting. Learn more!
Company News
Grey New York, Pantene showcase beauty of African-American hair
Grey New York, Pantene showcase beauty of African-American hair
Click to watch video (Pantene/YouTube)
Grey New York's new spot for Pantene's "Strong is Beautiful" push touts the brand's Gold Series products for African-American hair and features poetry and styling by Chuck Amos and music from Ethiopian-American singer/songwriter Kelela. The push will run across TV, digital, print and on social with the hashtag #StrongIsBeautiful.
Campaign US (free registration) (3/23),  The Drum (Glasgow, Scotland) (3/23),  Drug Store News (3/23),  The Business Journals (tiered subscription model)/Cincinnati (3/23) 
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Global media review announced by AB InBev
Anheuser-Busch InBev has put its global media buying account into a review with the aim of cutting down the number of agencies on its roster. The brand's US media is currently handled by WPP's MediaCom and spent $1.68 billion on advertising in 2015, per Ad Age Datacenter.
Advertising Age (3/23),  Adweek (3/23),  MediaPost Communications (3/23) 
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FCB New York introduces 88-year-old ambulance driver for Poland Spring
FCB New York introduces 88 year old ambulance driver for Poland Spring
Click to watch video (Poland Spring Water/YouTube)
FCB New York's latest push for Nestle's Poland Spring spotlights the achievements of residents in New England. One ad in the "Greatness Springs from Here" campaign features 88-year-old ambulance driver Edna Mitchell rushing a patient to the hospital to the tune of "There She Goes" by The La's.
Adweek (3/22),  Advertising Age (3/21) 
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Market Trends
Facebook debuts product-focused Collection spots, introduces split testing
Facebook has unveiled a new ad product called Collection, which enables advertisers to entice consumers with a video and display four related items beneath it for purchase. The platform has also launched split testing to enable advertisers to more easily trial different aspects of campaigns across various browsers and devices.
VentureBeat (3/23),  Adweek (3/23) 
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Survey: Majority of millennials skip ads, nearly half use ad blockers
Eighty percent of young viewers skip online video and TV ads, and 70% of millennial and Generation Z viewers say mobile ads are "irrelevant," a Deloitte survey has found. Forty-five percent of millennials use an ad blocker, and 46% said they were more likely to watch a skippable ad than an unskippable one.
MediaPost Communications (3/22) 
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Create a mind map of your career goals
Every professional should have a mind map that visualizes their goals and interests, says former Google career coach Jenny Blake. Choose projects based on skills you'd like to build.
CNBC (3/20) 
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Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.
J. Walter Thompson, member, Advertising Hall of Fame
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