Aerie uses social to spotlight women with health issues | Omnicom rolls out precision marketing tool | Gatorade, NFL's Watt brothers give hydration advice
July 13, 2018
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Aerie uses social to spotlight women with health issues
Aerie uses social to spotlight women with health issues
(Mike Kalasnik/Flickr)
Aerie continues its #AerieREAL push with ads showing a variety of women with chronic illnesses, including diabetes, vitiligo and fibromyalgia. The women in the recent ads were chosen after responding on social media with photos and stories about themselves.
Adweek (tiered subscription model) (7/12),  USA Today (7/12) 
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Learn from today's CMOs - their wins and challenges
Nielsen launched the 2018 CMO Reports, the first in an annual series of CMO reports, which reveals that 82% of US marketers expect to increase their digital spend and that nearly 80% plan to increase their investment in analytics next year. Get your copy today!
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Company News
Omnicom rolls out precision marketing tool
Omnicom has launched an Annalect-powered people-based insights and marketing tool called Omni to help marketers deliver personalized experiences across media, customer relationship management and creative at scale. The precision tool employs a consumer-based identity graph that pinpoints people's behaviors on a second-to-second basis and is fueled by data from third parties including Experian, Neustar and LiveRamp.
The Drum (Scotland) (7/12),  MediaPost Communications (7/12),  AdExchanger (7/12),  The Wall Street Journal (tiered subscription model) (7/12) 
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Gatorade, NFL's Watt brothers give hydration advice
Gatorade, NFL's Watt brothers give hydration advice
(Gatorade/YouTube)
Gatorade has tapped the National Football League's Watt brothers -- J.J., T.J. and Derek -- for its 14th annual "Beat the Heat" campaign that highlights the importance of staying hydrated during summer workouts. The spots are running across the brand's social channels.
The Drum (Scotland) (7/12) 
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Market Trends
Majority of N. American agencies do in-house programmatic
According to ExchangeWire and IPONWEB, 49% of global media agencies, and 56% in North America, use their own technology to conduct programmatic media buys and 34% adopt a hybrid approach with third parties. "Owned technology also gives agencies the transparency across the ad tech supply chain that is increasingly being demanded by clients," said IPONWEB's Brian Fitzpatrick.
MediaPost Communications (7/12) 
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Networking is the secret to a successful job search
Dedicating time to networking is a key step to ease the feeling of being overwhelmed when starting the job search, Hallie Crawford writes. "Networking is a critical element to your search, since 60 to 70 percent of jobs are found through the hidden job market," she advises.
U.S. News & World Report (7/10) 
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Interactive
H&M's Nyden lets Instagram followers lead design
H&M's Nyden lets Instagram followers lead design
(Thomas Coex/Getty Images)
H&M's new Nyden brand has launched a campaign that uses Instagram influencers to gather customer preferences using the social network's Stories poll feature to guide the design of new styles. The three-month-old brand relies on artist and influencer collaborations to drive buzz and attract millennials and other young shopper groups.
Glossy (7/12) 
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Zulily gives shoppers a thrill with deal scavenger hunt
E-commerce site Zulily has unveiled a "Thrill Week" campaign, which features a daily "Big Thrill" deal that consumers can find on its site by solving three clues. The promotional event is being touted via TV and digital ads, as well as on the retailer's site and mobile app and across social.
MediaPost Communications (7/12) 
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All human situations have their inconveniences. We feel those of the present but neither see nor feel those of the future; and hence we often make troublesome changes without amendment, and frequently for the worse.
Benjamin Franklin, member, Advertising Hall of Fame
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