Publicis Groupe has a reported a net revenue gain of 1.6% in the first quarter to hit $2.6 billion, driven partly to 2017 business wins such as Diesel and McDonald's. Growth in North America was up 2.8%.
22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
HP's latest diversity recruitment campaign focuses on the Latino community by challenging stereotypes and by showcasing Latino professionals who work in a variety of careers. The spot, "#LatinoJobs," ends with HP's Kim Rivera saying, "Help us reinvent what a Latino job means by being a part of the change."
180LA's campaign for Postmates woos choosy New Yorkers with outdoor ads that show how easy it is to order what you want when you want from six brand partners -- Milk Bar, The Meatball Shop, Shake Shack, CHLOE., Tacombi and Halal Guys. The brand is also offering six weeks of free delivery as part of the push and hopes its witty "We Get It" billboards will also be shared via social media.
Brands are becoming more aware of the legal pitfalls, consumer trust issues and potential loss of targeting options of advertising on Facebook after the platform's data privacy crisis. However, few have abandoned the platform, as GroupM's John Montgomery explains: "The major question we've asked together of ourselves and our clients is will this affect user engagement on the platform, and we haven't seen any of that yet."
Nielsen Watch research shows that consumers who viewed relevant ads on Twitter were 23% more likely to subsequently watch football games on television. The study also reviewed BET's joint Twitter and TV campaign for the "Hip Hop Awards," which resulted in those who were exposed to ads on both channels being more likely to watch the show than those who only saw the television ads.
The competition is fierce for TV marketers to get people's attention. How do you make sure your audience knows about your programming? A series of new studies from Nielsen found that people are more likely to tune in to TV after being exposed to ads on Twitter. Read 3 Ways Twitter Makes Your TV Ads Work Harder
With the upcoming NBA playoffs, Stanley Cup Finals, and, of course, the fast-approaching World Cup, this is a big year for sports fans & marketers hoping to engage them. A new study from Neuro-Insight points to Twitter as a complement to, rather than a distraction from, sports on TV — delivering both incremental reach and engagement for marketers. Read 3 Ways Twitter Changes the Live TV Sports Viewing Experience