Publicis Groupe's Q1 net revenue up 1.6% | 22squared plays up GIFs, memes for Baskin-Robbins | HP pitches for talent with #LatinoJobs
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April 19, 2018
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Publicis Groupe's Q1 net revenue up 1.6%
Publicis Groupe has a reported a net revenue gain of 1.6% in the first quarter to hit $2.6 billion, driven partly to 2017 business wins such as Diesel and McDonald's. Growth in North America was up 2.8%.
Campaign US (free registration) (4/19),  Reuters (4/19),  The Drum (Scotland) (4/19) 
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Company News
22squared plays up GIFs, memes for Baskin-Robbins
22squared plays up GIFs, memes for Baskin-Robbins
(Baskin-Robbins/YouTube)
22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
The Drum (Scotland) (4/18),  Adweek (4/18) 
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HP pitches for talent with #LatinoJobs
HP's latest diversity recruitment campaign focuses on the Latino community by challenging stereotypes and by showcasing Latino professionals who work in a variety of careers. The spot, "#LatinoJobs," ends with HP's Kim Rivera saying, "Help us reinvent what a Latino job means by being a part of the change."
The Drum (Scotland) (4/17),  Ad Age (4/17) 
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Postmates' NYC outdoor push says, "We Get It"
180LA's campaign for Postmates woos choosy New Yorkers with outdoor ads that show how easy it is to order what you want when you want from six brand partners -- Milk Bar, The Meatball Shop, Shake Shack, CHLOE., Tacombi and Halal Guys. The brand is also offering six weeks of free delivery as part of the push and hopes its witty "We Get It" billboards will also be shared via social media.
Ad Age (4/16),  Adweek (4/18) 
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Market Trends
Advertisers keep an eye on Facebook, but few leave
Advertisers keep an eye on Facebook, but few leave
(Sean Gallup/Getty Images)
Brands are becoming more aware of the legal pitfalls, consumer trust issues and potential loss of targeting options of advertising on Facebook after the platform's data privacy crisis. However, few have abandoned the platform, as GroupM's John Montgomery explains: "The major question we've asked together of ourselves and our clients is will this affect user engagement on the platform, and we haven't seen any of that yet."
The New York Times (tiered subscription model) (4/18) 
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Nielsen: Twitter ads are effective to boost TV audiences
Nielsen Watch research shows that consumers who viewed relevant ads on Twitter were 23% more likely to subsequently watch football games on television. The study also reviewed BET's joint Twitter and TV campaign for the "Hip Hop Awards," which resulted in those who were exposed to ads on both channels being more likely to watch the show than those who only saw the television ads.
MediaPost Communications (4/18) 
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How to decipher what your boss is trying to say
How to decipher what your boss is trying to say
(Pixabay)
Cross-check what your boss has said to you by rephrasing it in your own words, Gwen Moran writes. Try to understand what the end goal might be to clarify what is expected of you.
Fast Company online (4/12) 
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