Clemenger BBDO Melbourne was named Agency of the Year at Cannes Lions, with AlmapBBDO taking second place and McCann New York coming in third. WPP won holding company of the year, Independent Agency of the Year went to Droga5 for the third consecutive year, and BBDO was awarded Network of the Year.
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Nike's Pride Week campaign, #BeTrue, includes a spot celebrating the athleticism and dedication displayed by vogue dancer Leiomy Maldonado, showing the journey from grueling training to the joy of the dance floor. The ad was produced by Public Record and written and directed by Daisy Zhou.
UN Women held court at Cannes with support from top brands, holding companies and digital players to urge the advertising industry to lead the way in eliminating gender bias. A group with 20 representatives will work together to develop a "clear and accountable measurement system" for promoting gender equality in advertising with a target of being able to share measurable results by the end of the decade, Unilever's Aline Santos said.
Bacardi is using its relationship with cultural ambassadors Major Lazer to close the loop on social media marketing, enticing fan input with a series of branded Snapchat filters to create the first-ever music video comprised of user-music interactions. The campaign invites enthusiasts to "jam" to the Sound of Rum on the social media platform for the chance to be part of the video for the electronic trio's new single "Front of the Line."
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Agencies are showing brands that they've listened to and understood their transparency concerns, such as Havas' new portal that enables clients to review their ad spend and performance with digital vendors in real time. Dentsu Aegis, WPP and Omnicom have all taken steps to provide a full breakdown of their costs, and more agencies are moving toward a commission-based payment model.
Lego's Lars Silberbauer spoke at Cannes Lions about the brand's social strategy and why it centers around bringing people together to play and celebrating their creations. He talked about the brand's global competition for kids, First Lego League, and crowdsourcing ideas for new Lego sets.
Professionals at all levels of their companies must be prepared for chance meetings with CEOs and other top executives in and outside of the workplace, writes TJ Adeshola. Always have a plan to leave a lasting impression without coming on too strong or taking up too much of the executive's time, Adeshola writes.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.