Fraud-detection company Forensiq has discovered a sports bot that is using malware to hijack publishers' ad space on sites that include all 32 NFL teams, ESPN, MLB, CBS Sports and the NBA -- comprising 340 million impressions. The bot is concentrating on video ad formats and has cost advertisers between $200 million and $250 million each year, Forensiq reports.
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Goodby Silverstein & Partners' new campaign for nonprofit Common Sense Media stars Will Ferrell humorously sending a serious message -- that an obsession with smartphones can adversely affect family relationships -- and urges people to sign up to #DeviceFreeDinner. One spot shows Ferrell's family talking about how much they miss him, while he sits obliviously at the dinner table with them and gets excited about a new cat filter.
Publicis' third-quarter earnings increased organically 1.2% to hit $2.66 billion, down from analyst predictions of a 1.8% organic rise. The company's shares have dropped 6.6%, and WPP's shares also fell 3% as investors expressed concern about the results.
MLB Network is touting the Major League Baseball playoffs with its third #WeKnowPostseason social campaign, this time using archived footage featuring players such as John Smoltz, Kevin Millar, Pedro Martinez and Sean Casey. Campaign video views have topped 800,000 so far, and the social pushes in 2015 and 2016 garnered 1.7 million views, MLB Network reports.
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BuzzFeed News and Social Puncher Marketing report that brands such as Ford, Procter & Gamble, MGM Resorts and Unilever were among 100 advertisers that lost money to dozens of sites that used a code to trigger fraudulent video ad views. An ad platform used in the scheme is shutting down, although the parties involved deny engaging in fraudulent activity.
Twitter has launched a service for advertisers called #Fuel to help them create six-second video spots designed specifically for the platform. The new team is comprised of brand strategists forming "an agile, rapid-response hub that responds quickly to creative briefs," Twitter says, and brands such as Macy's and Converse have already trialed the service.
If you show up more than 15 minutes early for your interview or give the impression that you're reaching for perfect answers, you'll seem as if you're trying too hard, writes Robin Reshwan. Also, avoid following up several times after the interview, which can make you seem desperate.