Integer Group has created PepsiCo-owned KeVita's biggest-ever campaign, which features five 30-second social spots that tell the stories of real brand fans living out their dreams, including a surfer, musician and ballerina. "Alive Like You" is also encouraging users on Instagram and Twitter to share their own tales for a chance to win three prizes of $2,000 "to fulfill their passions."
PepsiCo is bringing aspartame back into its main variety of Diet Pepsi, after replacing the controversial sweetener during 2015, and is introducing new lime and vanilla flavors. The new products are part of a marketing refresh and are being touted in a TV spot, which expands on the brand's "Pepsi Generations" campaign.
Mistress has created a humorous spot to tout E! Network's show "The Royals," which stars Elizabeth Hurley in her role as Queen Helena. In the promo, Hurley's character dispels fake news about a visit from President Donald Trump to Buckingham Palace.
Nike partnered with Snap, Darkstore and Shopify to presell the Air Jordan III "Tinker" with same-day delivery on Snapchat after the NBA All-Star game. Those who were at the Jumpman All-Star party were given special Snap codes to scan that allowed them to buy the sneakers on Snapchat -- the first time any brand apart from the Snap has sold its wares directly from the platform.
Time's Viant has published a white paper that reports that 93% of digital marketers are investing in people-based marketing on Twitter and Facebook and that 90% of respondents say they experience better results from people-based campaigns. Sixty-four percent of respondents predict that the "industry will stop relying on probabilistic data within the next 12 months to two years."
Pandora has announced that advertisers can now buy its audio ads programmatically via The Trade Desk, AdsWizz and MediaMath. Pandora CEO Roger Lynch talks about attracting users with an on-demand service for its ad-supported streaming and how the strength of its user data means advertisers are able "to create thousands of versions of an audio ad easily and efficiently" for the most effective personalized experience.