Report: Sports bot stealing up to $250M in advertising | GS&P, Ferrell urge device-free family dinners | Publicis' Q3 earnings below predictions
ADVERTISEMENT
October 20, 2017
FacebookTwitter
AAF SmartBrief
News for marketing professionals
SIGN UP ⋅   FORWARD
Breaking News
Report: Sports bot stealing up to $250M in advertising
Fraud-detection company Forensiq has discovered a sports bot that is using malware to hijack publishers' ad space on sites that include all 32 NFL teams, ESPN, MLB, CBS Sports and the NBA -- comprising 340 million impressions. The bot is concentrating on video ad formats and has cost advertisers between $200 million and $250 million each year, Forensiq reports.
Adweek (10/19),  AdExchanger (10/19),  Campaign US (free registration) (10/19) 
LinkedIn Twitter Facebook Google+ Email
Get Ahead of the Pack with Podcasts
It's time to start advertising on podcasts before your competition beats you to it. Learn everything you need to know to create the most successful campaigns, from the podcast advertising pioneers at Midroll. Get your comprehensive guide now.
ADVERTISEMENT
Company News
GS&P, Ferrell urge device-free family dinners
GS&P, Ferrell urge device-free family dinners
(Common Sense Media/YouTube)
Goodby Silverstein & Partners' new campaign for nonprofit Common Sense Media stars Will Ferrell humorously sending a serious message -- that an obsession with smartphones can adversely affect family relationships -- and urges people to sign up to #DeviceFreeDinner. One spot shows Ferrell's family talking about how much they miss him, while he sits obliviously at the dinner table with them and gets excited about a new cat filter.
The Drum (Scotland) (10/19),  FastCoDesign (10/19),  Adweek (10/18) 
LinkedIn Twitter Facebook Google+ Email
 
Publicis' Q3 earnings below predictions
Publicis' third-quarter earnings increased organically 1.2% to hit $2.66 billion, down from analyst predictions of a 1.8% organic rise. The company's shares have dropped 6.6%, and WPP's shares also fell 3% as investors expressed concern about the results.
The Wall Street Journal (tiered subscription model) (10/19),  Ad Age (10/19) 
LinkedIn Twitter Facebook Google+ Email
MLB Network's social playoffs push hits 800,000 views
MLB Network's social playoffs push hits 800,000 views
(Mark Brown/Getty Images)
MLB Network is touting the Major League Baseball playoffs with its third #WeKnowPostseason social campaign, this time using archived footage featuring players such as John Smoltz, Kevin Millar, Pedro Martinez and Sean Casey. Campaign video views have topped 800,000 so far, and the social pushes in 2015 and 2016 garnered 1.7 million views, MLB Network reports.
Adweek (10/19) 
LinkedIn Twitter Facebook Google+ Email
 
Create effective mobile ad experiences
Touch in mobile ads improve brand perception, create feelings of connections & increase purchase intent. Learn more about the value of using the senses to engage audiences. Download the study from IPG Media Labs, Immersion and Magna.
ADVERTISEMENT
Market Trends
Probe uncovers sites boosting fraudulent ad views
BuzzFeed News and Social Puncher Marketing report that brands such as Ford, Procter & Gamble, MGM Resorts and Unilever were among 100 advertisers that lost money to dozens of sites that used a code to trigger fraudulent video ad views. An ad platform used in the scheme is shutting down, although the parties involved deny engaging in fraudulent activity.
BuzzFeed (10/17) 
LinkedIn Twitter Facebook Google+ Email
Twitter unveils creative #Fuel to help brands with 6-second ads
Twitter unveils creative #Fuel to help brands with 6-second ads
(Leon Neal/AFP/Getty Images)
Twitter has launched a service for advertisers called #Fuel to help them create six-second video spots designed specifically for the platform. The new team is comprised of brand strategists forming "an agile, rapid-response hub that responds quickly to creative briefs," Twitter says, and brands such as Macy's and Converse have already trialed the service.
Adweek (10/19),  The Drum (Scotland) (10/19),  Fast Company online (10/19) 
LinkedIn Twitter Facebook Google+ Email
 
Don't try too hard at interviews
If you show up more than 15 minutes early for your interview or give the impression that you're reaching for perfect answers, you'll seem as if you're trying too hard, writes Robin Reshwan. Also, avoid following up several times after the interview, which can make you seem desperate.
U.S. News & World Report (10/10) 
LinkedIn Twitter Facebook Google+ Email
  
  
Luck is a dividend of sweat. The more you sweat, the luckier you get.
Ray Kroc, member, Advertising Hall of Fame
LinkedIn Twitter Facebook Google+ Email
  
  
Learn more about AAF:
Home Page | Membership | Calendar of Events | Job Bank
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Katie Parsons
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2017 SmartBrief, Inc.®
Privacy policy |  Legal Information