Invisible Man's new campaign for the Joyful Heart Foundation and its partnership with Viacom Velocity on the End the Backlog program highlights the issue of hundreds of thousands of untested rape kits sitting on shelves. A 60-second spot, "Shelved," shows women sitting on warehouse shelves while a single woman reports the details of her rape.
Cupcake Vineyards has launched a new campaign featuring the tagline "Choose Joy" to celebrate the merry moments in daily life. "The occasion to drink wine has shifted from nice events and weddings to more impulsive celebrations rooted in feeling and joy, so we were inspired to create a campaign around a new set of life moments," said Laura Wimer of Mekanism, which handled the campaign's creative.
Circus Maximus' new spot for Kimpton Hotels & Restaurants shows that while the rest of the world searches for the right predictive analytics and technological solutions, the brand has stumbled across a breakthrough strategy called "H.U.M.A.N.S." The humorous spot shows employees thinking like human beings to deliver the best possible experiences for customers.
Agency executives give their views on advertising's bullying problem, which is now in more focus owing to the national attention on harassment. "We need work cultures where everyone is socially conscious, culturally competent and empathetic to one another's experiences," said Keesha Jean-Baptiste of the 4A's, which recently debuted an "enlightened workplace" certification program for agencies.
The popularity of digital streaming doesn't signal the demise of TV, it simply means that younger generations are watching in a different way, and advertisers have to adapt, writes The Trade Desk's Tim Sims. "Advertisers that take an audience-first approach and communicate with consumers across both linear and connected devices will reach and engage with their target audiences at a new scale," he writes.
Terri & Sandy has been chosen as the first agency of record for the Colorado Center for Reproductive Medicine to help the organization change the narrative regarding fertility treatments. The agency's first campaign will concentrate on social and digital content, with support on radio and in print.
A new report from MarinSoftware highlights this year's top 10 digital trends, including Cisco's estimation that 80% of web traffic will be video by 2019 and the report's author, Brian Finnerty, recommending that marketers make the most of this popularity by focusing on YouTube and Facebook. The report also states that Messenger ads are one of the most exciting new opportunities for marketers, along with voice and visual search.