Invisible Man shows the faces behind untested rape kits | Cupcake Vineyards encourages wine fans to "Choose Joy" | Circus Maximus unveils "H.U.M.A.N.S." for Kimpton
February 19, 2018
CONNECT WITH 4A's LinkedInFacebookTwitter
4A's SmartBrief
News for the advertising, media, and marcom industries
SIGN UP ⋅   FORWARD
Top Story
Invisible Man shows the faces behind untested rape kits
Invisible Man shows the faces behind untested rape kits
(joyfulheartfoundation/YouTube)
Invisible Man's new campaign for the Joyful Heart Foundation and its partnership with Viacom Velocity on the End the Backlog program highlights the issue of hundreds of thousands of untested rape kits sitting on shelves. A 60-second spot, "Shelved," shows women sitting on warehouse shelves while a single woman reports the details of her rape.
The Drum (Scotland) (2/15),  Campaign US (free registration) (2/16) 
LinkedIn Twitter Facebook Google+ Email
 
Creative
Cupcake Vineyards encourages wine fans to "Choose Joy"
Cupcake Vineyards has launched a new campaign featuring the tagline "Choose Joy" to celebrate the merry moments in daily life. "The occasion to drink wine has shifted from nice events and weddings to more impulsive celebrations rooted in feeling and joy, so we were inspired to create a campaign around a new set of life moments," said Laura Wimer of Mekanism, which handled the campaign's creative.
The Drum (Scotland) (2/16) 
LinkedIn Twitter Facebook Google+ Email
Circus Maximus unveils "H.U.M.A.N.S." for Kimpton
Circus Maximus unveils "H.U.M.A.N.S." for Kimpton
(Kimpton Hotels & Restaurants/YouTube)
Circus Maximus' new spot for Kimpton Hotels & Restaurants shows that while the rest of the world searches for the right predictive analytics and technological solutions, the brand has stumbled across a breakthrough strategy called "H.U.M.A.N.S." The humorous spot shows employees thinking like human beings to deliver the best possible experiences for customers.
Campaign US (free registration) (2/16),  MediaPost Communications (2/15) 
LinkedIn Twitter Facebook Google+ Email
 
Agency Insider
Agency execs on the prevalence of workplace bullying
Agency executives give their views on advertising's bullying problem, which is now in more focus owing to the national attention on harassment. "We need work cultures where everyone is socially conscious, culturally competent and empathetic to one another's experiences," said Keesha Jean-Baptiste of the 4A's, which recently debuted an "enlightened workplace" certification program for agencies.
Digiday (2/19) 
LinkedIn Twitter Facebook Google+ Email
Commentary: TV isn't dead, it just needs a new approach
Commentary: TV isn't dead, it just needs a new approach
(Pixabay)
The popularity of digital streaming doesn't signal the demise of TV, it simply means that younger generations are watching in a different way, and advertisers have to adapt, writes The Trade Desk's Tim Sims. "Advertisers that take an audience-first approach and communicate with consumers across both linear and connected devices will reach and engage with their target audiences at a new scale," he writes.
Adweek (2/17) 
LinkedIn Twitter Facebook Google+ Email
 
Agency News
Terri & Sandy becomes first AOR for Colorado Center for Reproductive Medicine
Terri & Sandy has been chosen as the first agency of record for the Colorado Center for Reproductive Medicine to help the organization change the narrative regarding fertility treatments. The agency's first campaign will concentrate on social and digital content, with support on radio and in print.
Ad Age (2/15),  MediaPost Communications (2/16),  The Drum (Scotland) (2/16) 
LinkedIn Twitter Facebook Google+ Email
Media & Technology Trends
Report: Video, voice among 2018's top opportunities for marketers
Report: Video, voice among 2018's top opportunities for marketers
(Justin Sullivan/Getty Images)
A new report from MarinSoftware highlights this year's top 10 digital trends, including Cisco's estimation that 80% of web traffic will be video by 2019 and the report's author, Brian Finnerty, recommending that marketers make the most of this popularity by focusing on YouTube and Facebook. The report also states that Messenger ads are one of the most exciting new opportunities for marketers, along with voice and visual search.
MediaPost Communications (2/15) 
LinkedIn Twitter Facebook Google+ Email
 
Hot Topics
  
  
I hope I shall always possess firmness and virtue enough to maintain what I consider the most enviable of all titles, the character of an honest man.
George Washington,
first US president
LinkedIn Twitter Facebook Google+ Email
  
  
Learn more about 4A's:
Homepage | Training Programs | All Upcoming Events
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Andrea Brake
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2018 SmartBrief, Inc.®
Privacy policy |  Legal Information