Anheuser-Busch InBev has put its global media buying account into a review with the aim of cutting down the number of agencies on its roster. The brand's US media is currently handled by WPP's MediaCom and spent $1.68 billion on advertising in 2015, per Ad Age Datacenter.
Grey New York's new spot for Pantene's "Strong is Beautiful" push touts the brand's Gold Series products for African-American hair and features poetry and styling by Chuck Amos and music from Ethiopian-American singer/songwriter Kelela. The push will run across TV, digital, print and on social with the hashtag #StrongIsBeautiful.
Click to watch video (Poland Spring Water/YouTube)
FCB New York's latest push for Nestle's Poland Spring spotlights the achievements of residents in New England. One ad in the "Greatness Springs from Here" campaign features 88-year-old ambulance driver Edna Mitchell rushing a patient to the hospital to the tune of "There She Goes" by The La's.
The decision by big brands such as Johnson & Johnson, AT&T and Verizon to pull their ads from YouTube is forcing media agencies to review their relationships with Google and urge the company to do more to ensure ads are not placed beside extremist or offensive content. "We do not see wholesale clients flocking away from the platform. But if we don't see Google do more, I can't say that won't be the case," Magna Global's David Cohen said.
Creativity is growing more complex in tandem with other factors in a maturing marketplace. Senior marketing executives offer their thoughts on how creativity is developing and extending beyond ad campaigns.
The Tombras Group has been chosen as media agency of record for five of Darden Restaurants' brands after a review, replacing incumbent Neo@Ogilvy. The company invested $3.5 million in media for the five brands in 2015 and $4.2 million in the first 11 months of last year, per Kantar Media.
Twitter is exploring the option of a paid subscription package for its users in an effort to boost revenue. Paid monthly memberships would give users a more powerful version of Tweetdeck with additional account management features.
Join ReSolve at Transformation 2017 on April 2 to 5 in LA: H.E. Mr. Peter Thomson, President of the 71st Session of the UN General Assembly, is calling upon each of the ReSolve participants to join him and the rest of the activist community in driving implementation of the 14 Sustainable Development Goals. Use code ReSolveOCEANS for a 30% discount.
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This April, the advertising industry gathers in Los Angeles for 4A's Transformation Conference and to kick off the celebration of 4A's 100th Anniversary. See and hear visionaries, business leaders, media mavens, gatecrashers, data geeks, tech stars and marketing mavericks discuss storytelling, AI, VR, the news business, agency models, transparency, talent, winning strategies and more.