Subway's new Dentsu Aegis Network agency team has debuted its first work for the brand, aiming to establish a greater "emotional connection" with consumers, said Chief Advertising Officer Chris Carroll. The fast-paced, 60-second spot is running during NBC's Winter Olympics coverage and includes a new tagline, "Make It What You Want."
Figliulo & Partners' new spot for CNN draws an analogy between a case of apples and the investigation by Special Counsel Robert Mueller into potential collusion between the Trump campaign and the Russian government. "This is an apple. And this is an apple. And this is an apple. And this is an apple. And when you put them all together, you've got [dramatic pause] a case," a narrator says.
Cycle has tapped Serena Williams to star in Lincoln's new social campaign for the Navigator SUV, with spots that say "a champion always returns." Matthew McConaughey will remain the brand's face for its TV advertising.
Nine women are today the leaders of some of New York's most prestigious agencies -- Droga5, Saatchi & Saatchi, BBDO, J. Walter Thompson, McCann, Grey, Deutsch, Publicis and FCB. In this article, they discuss why New York is leading the way for women to rise to the top, what female leadership can bring to agencies and how it's essential for women to support each other.
Consumers are increasingly wary of advertising and media, so the ad industry must evolve in order to develop a more meaningful connection with consumers, Olivia Stancombe writes. "[T]he industry should look to connect and facilitate, to explore more experiential activations to spark conversations around brands and products," she writes.
Belle Lenz has been appointed as iProspect's US marketing chief, while Joel Grossman has been appointed as the agency's first-ever chief technology officer. Lenz previously worked for parent company Dentsu Aegis Network, while Grossman served as CTO at Leapfrog Online, which iProspect acquired in 2017.
Television advertising investment plummeted 7.8% in 2017 to $61.8 billion, the biggest drop in two decades outside of a recession, and TV audiences are falling as viewers turn to digital video instead, writes Lucas Shaw. Networks are boosting their digital streaming services and working on better targeting for advertisers to compete with the likes of Google and Facebook, but Magna Global's Michael Leszega defines the current state of play as "a tipping point."
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