Publicis Groupe reports net revenue increase | 22squared plays up GIFs, memes for Baskin-Robbins | Vegas Caesars Palace, i.d.e.a. say live #LikeACaesar
ADVERTISEMENT
April 19, 2018
CONNECT WITH 4A's LinkedInFacebookTwitter
4A's SmartBrief
News for the advertising, media, and marcom industries
SIGN UP ⋅   FORWARD
Top Story
Publicis Groupe reports net revenue increase
Publicis Groupe has a reported a net revenue gain of 1.6% in the first quarter to hit $2.6 billion, driven partly to 2017 business wins such as Diesel and McDonald's. Growth in North America was up 2.8%.
Campaign US (free registration) (4/19),  Reuters (4/19),  The Drum (Scotland) (4/19) 
LinkedIn Twitter Facebook Google+ Email
Creative
22squared plays up GIFs, memes for Baskin-Robbins
22squared plays up GIFs, memes for Baskin-Robbins
(Baskin-Robbins/YouTube)
22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
The Drum (Scotland) (4/18),  Adweek (4/18) 
LinkedIn Twitter Facebook Google+ Email
 
Vegas Caesars Palace, i.d.e.a. say live #LikeACaesar
Las Vegas' Caesars Palace is enticing younger guests in a new digital campaign from i.d.e.a. that includes a dedicated site showcasing video and live social feeds to give consumers a taste of the venue's experiences. #LikeACaesar is also running on YouTube and other channels.
MediaPost Communications (4/17) 
LinkedIn Twitter Facebook Google+ Email
Agency Insider
VML's Rivera on creating an inclusive, diverse workplace
VML's God-is Rivera discusses what agencies can do to make progress on diversity, including not talking about solving the issue in terms of one-off initiatives or thinking that it revolves around the number of diverse staff in your workplace. "It's really about being committed to removing stereotypes and biases -- really building a culture" and creating a "melting pot of perspectives and cultures," she says.
Ad Age (4/18) 
LinkedIn Twitter Facebook Google+ Email
Opinion: Data should be the inspiration, not death, of creativity
Facebook's data privacy crisis and the EU's General Data Protection Regulation is likely going to curb the big data pool advertisers have become used to, and this change means creatives must get it in gear when it comes to creating truly inspiring advertising based on data insights, writes Wunderman's Caspar Schlickum. "With data becoming rarer and more accurate and with consumers becoming more informed and demanding about how their data is used, it is time to put creativity first," he writes.
The Drum (Scotland) (4/19) 
LinkedIn Twitter Facebook Google+ Email
.
Featured Content
Sponsored content from Twitter
Twitter Helps Marketers Drive TV Tune-in
The competition is fierce for TV marketers to get people's attention. How do you make sure your audience knows about your programming? A series of new studies from Nielsen found that people are more likely to tune in to TV after being exposed to ads on Twitter. Read 3 Ways Twitter Makes Your TV Ads Work Harder
 
Twitter & TV are a perfect match for Marketers
With the upcoming NBA playoffs, Stanley Cup Finals, and, of course, the fast-approaching World Cup, this is a big year for sports fans & marketers hoping to engage them. A new study from Neuro-Insight points to Twitter as a complement to, rather than a distraction from, sports on TV — delivering both incremental reach and engagement for marketers. Read 3 Ways Twitter Changes the Live TV Sports Viewing Experience
 
Click here to learn more about Featured Content
Agency News
Y&R, Wavemaker become AORs for Altice USA
Y&R, Wavemaker become AORs for Altice USA
(Eric Piermont/AFP/Getty Images)
Altice's US division has appointed Y&R and WPP's Wavemaker as its creative and media agencies of record, respectively, sources report. The telecom brand invested $82 million in US paid media in 2017, up from $65 million the previous year, per Kantar Media.
Adweek (4/18) 
LinkedIn Twitter Facebook Google+ Email
 
Media & Technology Trends
Snapchat unveils Shoppable AR Lens ads
Snapchat is rolling out a Shoppable AR Lens format that enables marketers to add "Buy Now," "Install Now" or "Watch" buttons to transform branded lenses into actionable tools. STX Entertainment, Clairol, King and Adidas have launched campaigns using the ad units.
Marketing Land (4/18),  VentureBeat (4/18),  The Drum (Scotland) (4/18) 
LinkedIn Twitter Facebook Google+ Email
Association News
Executive Leadership Program: NYC, Oct. 9 to 11
Executive Leadership Program: NYC, Oct. 9 to 11
(4A's)
The Executive Leadership Program gives agency decision makers an opportunity to rethink the way they lead, manage and improve performance from top down. The program fosters community among high-level executives benefiting their careers, agency's business and the industry. NYC, Oct 9 to 11. Register today.
LinkedIn Twitter Facebook Google+ Email
 
Join the 4A's Learning Academy Info Session, April 25th
Join the 4A's Learning Academy Info Session, April 25th
(4A's)
The new 4A's Learning Academy is hosting another info session for you. We are asking you to send in questions about the 4A's Learning Academy. We want you to be able to easily access our learning and development offerings for you and your agency employees. Register today.
LinkedIn Twitter Facebook Google+ Email
 
Learn more about 4A's:
Homepage | Training Programs | All Upcoming Events
  
  
The sea does not reward those who are too anxious, too greedy or too impatient. ... One should lie empty, open, choiceless as a beach -- waiting for a gift from the sea.
Anne Morrow Lindbergh,
author and aviator
LinkedIn Twitter Facebook Google+ Email
  
  
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Andrea Brake
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2018 SmartBrief, Inc.®
Privacy policy |  Legal Information