The 4A's is continuing its 100th anniversary celebration with a partnership with Pinterest that includes five boards on the platform that showcase creative talent in art direction, copywriting, storytelling, interactive media and innovation. Pinterest's Jason Wire said content will come from advertising talent such as J. Walter Thompson's Jessica Toye and McCann's Lizzie Wilson.
Goodby Silverstein & Partners' new campaign for nonprofit Common Sense Media stars Will Ferrell humorously sending a serious message -- that an obsession with smartphones can adversely affect family relationships -- and urges people to sign up to #DeviceFreeDinner. One spot shows Ferrell's family talking about how much they miss him, while he sits obliviously at the dinner table with them and gets excited about a new cat filter.
Wieden+Kennedy New York has created two TV spots for Bud Light that will run during AMC's premiere of the new season of "The Walking Dead" and the match between the Falcons and the Patriots on NBC. Each spot is geared toward the specific programming, with the humorous ad on AMC featuring a group of friends trying to survive a zombie apocalypse.
Mary Keane-Dawson writes that the advertising industry must use momentum from the #MeToo campaign to end the industry's own sexual harassment and assault issues. "This behavior in our industry is totally unacceptable. Totally disrespectful. Don't deny it. Just stop it," she writes.
Publicis' third-quarter earnings increased organically 1.2% to hit $2.66 billion, down from analyst predictions of a 1.8% organic rise. The company's shares have dropped 6.6%, and WPP's shares also fell 3% as investors expressed concern about the results.
Marriott has launched a global review of its media business -- which has been managed by MEC for six years -- citing its recent merger with Starwood Hotels and Resorts as the reason behind the move. The brand invested $195 million in US measured media last year, Kantar Media reports.
BuzzFeed News and Social Puncher Marketing report that brands such as Ford, Procter & Gamble, MGM Resorts and Unilever were among 100 advertisers that lost money to dozens of sites that used a code to trigger fraudulent video ad views. An ad platform used in the scheme is shutting down, although the parties involved deny engaging in fraudulent activity.
Saatchi & Saatchi Los Angeles and Tool of North America used IBM's Watson to power the campaign by uploading top activities and pairing two that were least likely to be matched, resulting in a targeted scripted ad. Join Chris Pierantozzi, ECD at Saatchi & Saatchi LA, and Steve Mapp, Director, Tool of North America, as they discuss this case study next month at CreateTech in LA.
Defining Moments in Agency History | Of Sex and Ice Cubes: The Great Subliminal Advertising Scare is the latest article series on the history of advertising agencies from Marsha Appel, SVP Research Services at 4A's. Don't miss other Defining Moments in Agency History. Read more and let us know what you think!
Sen. John McCain, R-Ariz., has put his support behind a proposed bill that would require social media platforms to offer transparency about who pays for political ads on their sites, similar to existing legislation for radio and broadcast television. "We are open to working with lawmakers and reviewing any reasonable legislative proposals," a Facebook spokesperson said.