Publicis Groupe has a reported a net revenue gain of 1.6% in the first quarter to hit $2.6 billion, driven partly to 2017 business wins such as Diesel and McDonald's. Growth in North America was up 2.8%.
22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
Las Vegas' Caesars Palace is enticing younger guests in a new digital campaign from i.d.e.a. that includes a dedicated site showcasing video and live social feeds to give consumers a taste of the venue's experiences. #LikeACaesar is also running on YouTube and other channels.
VML's God-is Rivera discusses what agencies can do to make progress on diversity, including not talking about solving the issue in terms of one-off initiatives or thinking that it revolves around the number of diverse staff in your workplace. "It's really about being committed to removing stereotypes and biases -- really building a culture" and creating a "melting pot of perspectives and cultures," she says.
Facebook's data privacy crisis and the EU's General Data Protection Regulation is likely going to curb the big data pool advertisers have become used to, and this change means creatives must get it in gear when it comes to creating truly inspiring advertising based on data insights, writes Wunderman's Caspar Schlickum. "With data becoming rarer and more accurate and with consumers becoming more informed and demanding about how their data is used, it is time to put creativity first," he writes.
The competition is fierce for TV marketers to get people's attention. How do you make sure your audience knows about your programming? A series of new studies from Nielsen found that people are more likely to tune in to TV after being exposed to ads on Twitter. Read 3 Ways Twitter Makes Your TV Ads Work Harder
With the upcoming NBA playoffs, Stanley Cup Finals, and, of course, the fast-approaching World Cup, this is a big year for sports fans & marketers hoping to engage them. A new study from Neuro-Insight points to Twitter as a complement to, rather than a distraction from, sports on TV — delivering both incremental reach and engagement for marketers. Read 3 Ways Twitter Changes the Live TV Sports Viewing Experience
Altice's US division has appointed Y&R and WPP's Wavemaker as its creative and media agencies of record, respectively, sources report. The telecom brand invested $82 million in US paid media in 2017, up from $65 million the previous year, per Kantar Media.
Snapchat is rolling out a Shoppable AR Lens format that enables marketers to add "Buy Now," "Install Now" or "Watch" buttons to transform branded lenses into actionable tools. STX Entertainment, Clairol, King and Adidas have launched campaigns using the ad units.
The Executive Leadership Program gives agency decision makers an opportunity to rethink the way they lead, manage and improve performance from top down. The program fosters community among high-level executives benefiting their careers, agency's business and the industry. NYC, Oct 9 to 11. Register today.
The new 4A's Learning Academy is hosting another info session for you. We are asking you to send in questions about the 4A's Learning Academy. We want you to be able to easily access our learning and development offerings for you and your agency employees. Register today.