MullenLowe showcases Hyatt's inclusive legacy with a message of hope | Campbell Ewald, Ad Council tout the importance of fathers with "dad jokes" | GS&P, Tostitos treat NFL fans to special Lucky Bags with Snap codes
August 17, 2017
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MullenLowe has unveiled the latest spot in Hyatt Hotels' "World of Understanding" campaign, a short film that features artist Tarriona "Tank" Ball speaking a message of hope and unity. The video starts by telling the story of how the new Hyatt Regency Atlanta in 1967 opened its doors to host the 11th annual Southern Christian Leadership Conference for Martin Luther King Jr., when other hotel chains had turned him away.
The Ad Council and Campbell Ewald have unveiled a campaign for the HHS Administration for Children and Families and the National Responsible Fatherhood Clearinghouse that features children telling "dad jokes." The push aims to encourage fathers to take a more active role in their children's lives and includes the tagline "Take time to be a dad today."
Tostitos, with Goodby Silverstein & Partners, is touting its new Lucky Bags, which feature the logos of 19 National Football League teams. The push includes individual spots for each team, and Snap codes are included on each bag that allow fans to unlock exclusive content about their team on Snapchat.
Agency leaders share their favorite music albums, including Poke's Tom Hostler, who says that The Clash's "London Calling" provided him "a moral, social and political compass for life." AKQA's Wayne Deakin says Oasis' "Definitely Maybe" album is a must-have, saying it "fits any occasion, any company."
Marketers should celebrate Amazon's foray into the advertising business because the company offers an unrivaled wealth of consumer data, the benefits of which brands are already seeing via the company's Advertiser Audiences self-serve platform, NewBase's Andy Vogel writes. Companies still trying to create brand awareness are better off elsewhere, however, because those seeking to improve audience targeting are most likely to benefit, Vogel writes.
DDB New York has appointed Mashable's former director of branded content, Hannah Meium, as its new content director. Rocky Probst, who has been the social lead at Huge, has been appointed as the senior social media strategist.
Beyond the Brief is a collaborative project between The Drum and the 4A's -- celebrating the organization's 100th anniversary and 4A's member agency talent throughout the US. To submit talent for consideration, please fill out this linked form.
The 4A's invites you to our 100th Anniversary Gala & Fundraiser, in partnership with Advertising Week. And, in honor of our 100th anniversary, the 4A's is celebrating the people, agencies and ideas that drive the advertising business, including the 100 People Who Make Advertising Great. Hosted by Trevor Noah of "The Daily Show," the Anniversary Gala is Wednesday, September 27, 2017 Cipriani Wall Street, 55 Wall Street, NYC. Reserve your ticket today!