4A's repeals industry honor awarded to Alexander | Nickelodeon, ANL include favorite characters in animated holiday campaign | Pereira & O'Dell enlists Santa to help an elf land love
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December 11, 2017
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4A's repeals industry honor awarded to Alexander
The 4A's has revoked the "100 People Who Make Advertising Great" honor it awarded to The Martin Agency's creative chief, Joe Alexander, after his departure from the shop amid reports of sexual harassment. "We support agencies that take action to create safe and respectful environments for all employees," a 4A's spokesperson said.
The Drum (Scotland) (12/8),  Adweek (12/8) 
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Creative
Nickelodeon, ANL include favorite characters in animated holiday campaign
Nickelodeon's "Winter Refresh" campaign from animation studio Aardman Nathan Love features 20 original spots that star some of the network's favorite characters. The stop-motion clips include SpongeBob cavorting on a frozen pond and Clyde McBride and Lincoln Loud of "The Loud House" getting into trouble as they try to install holiday lights on a roof.
MediaPost Communications (12/8) 
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Pereira & O'Dell enlists Santa to help an elf land love
Pereira & O'Dell enlists Santa to help an elf land love
(Pereira & O'Dell/YouTube)
Pereira & O'Dell's holiday campaign for Coca-Cola features a spot directed by Theodore Melfi, which tells the humorous tale of a modern Santa helping a nerdy mall elf win the heart of a girl. "A Magic Thank You" is running worldwide across social, digital and in cinemas, and it includes interactive Facebook masks that let users turn themselves into Santa or the brand's polar bears.
Adweek (12/8) 
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Is Marc Pritchard Fighting The Wrong Battle?
P&G's Chief Brand Officer Marc Pritchard is nearing the end of his year-long crusade on fraud, inventory quality, and brand safety. But according to dataxu CEO Mike Baker, Marc might be fighting the wrong battle. AdExchanger (11/2)
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Agency Insider
Accenture: US brands lost $756B in 2016 because they failed to secure trust
Lack of consumer trust and poor execution of personalization by brands cost American companies $756 billion in 2016, as 41% of customers changed brands, per the Accenture Strategy Global Consumer Pulse Research report. Ninety-two percent of US consumers said it's critical for brands to safeguard their private information, while 79% expressed frustration at brands that failed to use their data appropriately, the study found.
MediaPost Communications (12/8) 
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DDB's Clark, Weiss on 2017's best and worst moments
DDB's Wendy Clark and Ari Weiss look back on 2017's highs and lows, including cross-industry sexual harassment revelations and what the agency is doing to take action on the issue, with Clark saying, "I don't want anyone to have that experience ever." They cite work for Skittles and McDonald's as creative highs, with Clark calling the loss of Airbnb to Wieden+Kennedy "a crushing emotional blow."
Ad Age (12/8) 
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Agency News
Baldwin&, Hunter S. & Thompson unveil Twitter Troll Tax
Baldwin&, Hunter S. & Thompson unveil Twitter Troll Tax
(Fred Tanneau/AFP/Getty Images)
Agencies, led by Baldwin& and Hunter S. & Thompson, have created the Troll Tax in a bid to fight back against online trolls. Consumers can enter the URL of a negative Twitter comment on the Troll Tax site and donate to a charity in the troll's name and publicly tweet back to the troll in question to inform them that their statement spurred a charitable donation.
Campaign US (free registration) (12/8),  MediaPost Communications (12/7) 
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Media & Technology Trends
Reddit enables Sprinklr integration to make it easier for brands to engage
Reddit has teamed up with Sprinklr to enable advertisers to use the social marketing platform to engage on "subreddits" and manage private conversations with users. The integration is the latest move on Reddit's part to make itself more appealing to advertisers, following the introduction of whitelisted subreddits, a self-serve ad platform and targeting based on user interests.
MarTech Today (12/7) 
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Association News
Seven Days Left -- Kickstart Your Career And Shape The Future Of Brands
Seven Days Left -- Kickstart Your Career And Shape The Future Of Brands
(4A's)
Advertising is a complex, fast-moving business where new joiners need to hit the ground running. The solution? The IPA Foundation Certificate. This award-winning and internationally-recognized qualification is designed to give new employees the biggest possible head start. Register here -- Deadline in 7 days.
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Navigate The Challenges Of Creative Leadership
Navigate The Challenges Of Creative Leadership
(4A's)
Join us for the "Be A Creative Leader" series where you will learn how to navigate the challenges of creative leadership in a group or agency setting. This content was designed to give emerging creative leaders the tools to actually emerge. Session include: Understanding Partnership, Mastering Collaboration, and How Listening Works. Enroll here.
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