MullenLowe showcases Hyatt's inclusive legacy with a message of hope | Campbell Ewald, Ad Council tout the importance of fathers with "dad jokes" | GS&P, Tostitos treat NFL fans to special Lucky Bags with Snap codes
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August 17, 2017
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MullenLowe showcases Hyatt's inclusive legacy with a message of hope
MullenLowe showcases Hyatt's inclusive legacy with a message of hope
Click to watch video (Hyatt/YouTube)
MullenLowe has unveiled the latest spot in Hyatt Hotels' "World of Understanding" campaign, a short film that features artist Tarriona "Tank" Ball speaking a message of hope and unity. The video starts by telling the story of how the new Hyatt Regency Atlanta in 1967 opened its doors to host the 11th annual Southern Christian Leadership Conference for Martin Luther King Jr., when other hotel chains had turned him away.
Advertising Age (8/16),  Digiday (8/17) 
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Creative
Campbell Ewald, Ad Council tout the importance of fathers with "dad jokes"
Campbell Ewald, Ad Council tout the importance of fathers with "dad jokes"
Click to watch video (Ad Council/YouTube)
The Ad Council and Campbell Ewald have unveiled a campaign for the HHS Administration for Children and Families and the National Responsible Fatherhood Clearinghouse that features children telling "dad jokes." The push aims to encourage fathers to take a more active role in their children's lives and includes the tagline "Take time to be a dad today."
The Drum (Scotland) (8/16),  Campaign US (free registration) (8/16) 
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GS&P, Tostitos treat NFL fans to special Lucky Bags with Snap codes
Tostitos, with Goodby Silverstein & Partners, is touting its new Lucky Bags, which feature the logos of 19 National Football League teams. The push includes individual spots for each team, and Snap codes are included on each bag that allow fans to unlock exclusive content about their team on Snapchat.
Adweek (8/16) 
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Agency Insider
Agency execs on the music that inspires them
Agency execs on the music that inspires them
(Chris J Ratcliffe/Getty Images)
Agency leaders share their favorite music albums, including Poke's Tom Hostler, who says that The Clash's "London Calling" provided him "a moral, social and political compass for life." AKQA's Wayne Deakin says Oasis' "Definitely Maybe" album is a must-have, saying it "fits any occasion, any company."
Digiday (8/17) 
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Why advertisers should be excited about Amazon's ad ambitions
Why advertisers should be excited about Amazon's ad ambitions
Echo (Amazon)
Marketers should celebrate Amazon's foray into the advertising business because the company offers an unrivaled wealth of consumer data, the benefits of which brands are already seeing via the company's Advertiser Audiences self-serve platform, NewBase's Andy Vogel writes. Companies still trying to create brand awareness are better off elsewhere, however, because those seeking to improve audience targeting are most likely to benefit, Vogel writes.
Campaign US (free registration) (8/15) 
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Agency News
DDB New York snags Meium, Probst for creative roles
DDB New York has appointed Mashable's former director of branded content, Hannah Meium, as its new content director. Rocky Probst, who has been the social lead at Huge, has been appointed as the senior social media strategist.
ShootOnline (free content) (8/15) 
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Media & Technology Trends
Amazon unveils new social media venture, Spark
Amazon unveils new social media venture, Spark
(Leon Neal/Getty Images)
Amazon has launched a shoppable social network called Spark. Marketers are not yet allowed to post directly on the site, but they can use influencers to draw attention to their brand and products.
Business 2 Community (8/15) 
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Association News
Go Beyond the Brief
Go Beyond the Brief
Guimaraes (4A's)
Beyond the Brief is a collaborative project between The Drum and the 4A's -- celebrating the organization's 100th anniversary and 4A's member agency talent throughout the US. To submit talent for consideration, please fill out this linked form.
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4A's 100th Anniversary Gala & Fundraiser
4A's 100th Anniversary Gala & Fundraiser
Noah
The 4A's invites you to our 100th Anniversary Gala & Fundraiser, in partnership with Advertising Week. And, in honor of our 100th anniversary, the 4A's is celebrating the people, agencies and ideas that drive the advertising business, including the 100 People Who Make Advertising Great. Hosted by Trevor Noah of "The Daily Show," the Anniversary Gala is Wednesday, September 27, 2017 Cipriani Wall Street, 55 Wall Street, NYC. Reserve your ticket today!
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