Publicis touts 0.0 Heineken in global push | Bulleit Bourbon unveils AR-enabled Tattoo bottles | 7-Eleven gets social media buzz for Jarritos Mandarin Slurpee
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July 20, 2018
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Beverage Marketing News
Publicis touts 0.0 Heineken in global push
Publicis touts 0.0 Heineken in global push
(Heineken/YouTube)
Publicis has launched a humorous global campaign for Heineken's 0.0 zero-alcohol beer, with spots featuring people drinking the brew in normally unacceptable locations, such as at work or at the gym. The push's tagline is "Now you can," and it's running across out-of-home, social, digital, print and TV.
Ad Age (tiered subscription model) (7/18),  Campaign UK (tiered subscription model) (7/17) 
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Bulleit Bourbon unveils AR-enabled Tattoo bottles
Bulleit Bourbon's limited-edition Tattoo bottles include a QR code that launches an augmented reality experience based on its design. The brand partnered with four tattoo artists to create four individual designs.
MediaPost Communications (7/19) 
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Other News
Measurement and Technology
Pernod Ricard's connected glassware allows faster ordering in bars
Pernod Ricard has unveiled new tech-enabled glassware that allows bar and restaurant patrons to use their smartphones to order and pay for drinks. The technology "goes beyond traditional communication between brands and consumers and helps establish new interactions with them," the company said.
The Spirits Business (U.K.) (7/19) 
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As mobile gamers relax, they open up to ads
As mobile gamers relax, they open up to ads
(Juergen Schwarz/Getty Images)
Nearly four in 10 mobile gamers say that they find it relaxing. That's crucial for advertising, as 81% of respondents in a Jun Group survey said they're more welcoming of ads when they're relaxed.
eMarketer (7/19) 
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Trends and Insights
Wells Fargo: Beverage sales are up in c-stores
Wells Fargo: Beverage sales are up in c-stores
(Justin Sullivan/Getty Images)
Sales of nonalcoholic beverages in convenience stores rose 4.2% in the second quarter of this year, according to data from Wells Fargo. Standout performers included Diet Coke, Monster Energy and ready-to-drink coffees from McCafe and Dunkin' Donuts, the report said.
BevNet (7/18) 
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Imbibe: Indulgence, functional ingredients dominate beverage trends
Nostalgic and indulgent flavors are among the most popular beverage trends this year, in part because they "remind consumers of loving relationships and positive memories," according to research from Imbibe. Healthy and functional drinks, such as kombucha, are also making headway as consumers look for better-for-you options, according to Imbibe.
BeverageDaily (France) (7/19) 
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Coffee flavors, vibrant colors among hottest food and beverage trends
The rise of social media has driven a stronger interest in foods and beverages with vibrant colors, a trend noted by analysts from Innova Market Insights at the recent Institute of Food Technologists' annual meeting and expo. Other hot trends include coffee and tea flavors in snack foods, products made using natural processing techniques and environmentally friendly packaging, they said.
Food Business News (free registration) (7/18) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
General Mills' growth plans won readers this week
Frito-Lay's debut of eight new Lay's flavors resonated with SmartBrief readers this week, as did the news that unicorn is the trendiest ice cream flavor. A plan by General Mills to sell some assets and develop new products to drive growth topped this week's top 10 list.
SmartBrief/Food & Beverage (7/20) 
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News From BMA
eBev Global interview: "Staying ahead by seeing around corners"
Jeff Fromm, president of FutureCast, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about staying ahead by always understanding the next generation of consumers.
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eBev Global interview: "Walking on ceilings: Forging ahead as the advertising world gets turned upside-down"
Carmen d'Ascendis, senior vice president, global brand director, Finlandia Vodka & Chambord Liqueur, Brown-Forman, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about what's next as the advertising world gets turned on its head.
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