Milk Life debuts new Olympic spots | Diageo CMO on finding the courage to take risks | Report: Older consumers, lower-income homes pay most attention to TV
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November 17, 2017
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Beverage Marketing News
Absolut launches limited-edition holiday packaging
Absolut launches limited-edition holiday packaging
(Absolut)
Absolut Uncover has unveiled two limited-edition holiday bottles, known as Sequin and Sleeve. Consumers can flip sequins on the former to create personal messages and designs, and unwrap the latter to discover the sparkly bottle inside.
BeverageDaily (France) (11/16) 
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Milk Life debuts new Olympic spots
Milk Life has recruited freestyle skier Maddie Bowman for a series of TV ads ahead of the 2018 Winter Olympics. The gold medalist stars in two new spots that link milk, moms and the challenge of becoming a world-class athlete.
MediaPost Communications (11/14) 
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Other News
New Report: CPG Influencer Marketing Playbook
89% of CPG marketers today use influencer marketing to reach consumers through authentic content. Download this new report and learn the latest strategic recommendations, best practices and measurement guidelines for how to maximize ROI from this powerful new channel.
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Measurement and Technology
Report: Older consumers, lower-income homes pay most attention to TV
Report: Older consumers, lower-income homes pay most attention to TV
(Pixabay)
People aged 65 and over pay the most attention when watching television, including the ads, while those 18 or under have the worst attention spans, according to TVision Insights. The research also found that lower-income households have higher attention scores than the highest income homes.
MediaPost Communications (11/15) 
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AdQuick unveils outdoor ad measurement tools
AdQuick has added features to its self-serve platform for digital outdoor ads, such as a social media tracking tool that searches Twitter or Instagram for images of campaigns. Other additions include API integrations with Google AdWords and Google Analytics.
Marketing Land (11/15) 
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A guide to ranking higher in Amazon search
Kent Lewis explains how to ensure your brand's products rank highly in Amazon searches, with steps including increasing performance information such as customer reviews, and by checking your conversion rates. He lists the criteria required to be picked up by Amazon's ranking algorithm and describes how to optimize images and keywords for the platform.
SmartBrief/Marketing (11/16) 
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Trends and Insights
Quincey shoots down speculation that Coca-Cola will enter alcohol market
Quincey shoots down speculation that Coca-Cola will enter alcohol market
(Karen Bleier/AFP/Getty Images)
Coca-Cola isn't looking to enter the alcoholic beverage market, said CEO James Quincey, in effect thwarting recent speculation from analysts on the topic. "Philosophically, I never say never about most things, but the way I look at it, there's just so much more we already have strength and capability in, it just doesn't make sense to do that next," he said.
CNBC (11/16) 
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High quality but low supply reported for 2017 Beaujolais nouveau
The release of Beaujolais nouveau on Thursday provides the first peek at the 2017 harvest, and the early report is of a strong wine but in limited quantities. Like much of France, Beaujolais faced challenging weather during this growing season.
Wine Enthusiast Magazine online (11/15) 
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Brewers apply craft-style attention to near beer
Improved techniques mean that many near beers, or those with 0.5% alcohol or less, are better-tasting than before. Even craft versions of near beer are coming out from brewers such as Wellbeing Brewery, attempting to bring a high level of flavor into low-alcohol beer.
National Public Radio (11/15) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
News from Little Debbie, Wegmans caught readers' attention
News from Little Debbie, Wegmans caught readers' attention
(Maryland Pride/Wikimedia Commons)
Little Debbie's recent tweet suggesting that the company may be eliminating one of its classic snacks from the product lineup made this week's top 10 list of food and beverage stories, as did the news of Hostess' new Bakery Petites line. But the most-read story was about Fortune's ranking of Wegmans Food Markets atop a list of the 20 best workplaces in retail.
SmartBrief/Food & Beverage (11/17) 
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