New Coke Zero Sugar spot revives "First Taste" strategy | Suntory launches new strategy to boost beer sales | Google to vet some YouTube content for advertisers
January 15, 2018
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Light beers represent US' 3 best-selling brews for the first time ever
Bud Light, Coors Light and Miller Lite were America's top-selling beers in 2017, the first time in history that the US' three biggest sellers were low-calorie domestic brews. Rounding out the top five were Budweiser and Corona.
The Washington Post (tiered subscription model) (1/13) 
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New Coke Zero Sugar spot revives "First Taste" strategy
New Coke Zero Sugar spot revives "First Taste" strategy
(Coca-Cola Great Britain and Ireland/YouTube)
Coca-Cola is reviving its "First Taste" strategy with a new spot for Coke Zero Sugar in the UK. The latest campaign includes a presence in multiple channels, including TV, digital, out of home and social.
Marketing Week (UK) (free content) (1/12) 
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Other News
Measurement and Technology
Google to vet some YouTube content for advertisers
A new Preferred option from Google will give YouTube advertisers greater assurance that their ads will not run beside objectionable content. The vetted content will be part of a collection of popular videos for which space is sold at premium prices.
Bloomberg (free registration) (1/11) 
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How advertisers can adjust Facebook strategy in wake of News Feed shakeup
How advertisers can adjust Facebook strategy in wake of News Feed shakeup
(Justin Sullivan/Getty Images)
Facebook's algorithm update to prioritize user content above that of brands and media outlets in its News Feed is the "final nail in the existing coffin" of organic reach for advertisers, says AnalogFolk's Doug Baker. Agency execs say the move will lead to more paid ads, with advertisers having to deliver higher-quality creative.
Digiday (1/15) 
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Publishers worry advertisers not seeing true audience reach
Publishers such as Mic and Buzzfeed say the standard "unique visitors" measurement for digital video no longer reflects the true picture of their audiences, as it doesn't take into account social views and therefore lessens their appeal to advertisers. But Horizon Media's Sarah Baehr says when it comes to ad buys, "pulling Nielsen and comScore numbers is just a starting point."
The Wall Street Journal (tiered subscription model) (1/11) 
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Trends and Insights
Hip-hop star Drake launches IPO for his whiskey
Hip-hop star Drake is holding an initial public offering of up to $30 million for his spirits label, Virginia Black Decadent American Whiskey. The 80-proof whiskey, which sells for about $40, is made by MGP of Lawrenceburg, Ind.
Lexington Herald-Leader (Ky.) (1/12) 
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Report: Mobile to dominate as digital ad spend grows 12.6% globally
Report: Mobile to dominate as digital ad spend grows 12.6% globally
Mobile ad spend will grow 23.8% this year and account for 62% of overall digital spend. That's according to Dentsu Aegis Network's latest global ad spend report, which also forecasts a 12.6% increase in digital.
Marketing online (Singapore) (1/12) 
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Turmeric begins appearing in more mainstream beverages
Functional ingredient turmeric is making its way into a growing number of beverages, thanks to its reputation as a health aid for such conditions as arthritis and heart disease. Peet's Coffee has debuted an array of drinks that include turmeric, while Starbucks also recently released products with the ingredient.
Forbes (1/11) 
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Injustice anywhere is a threat to justice everywhere.
Martin Luther King Jr.,
civil rights activist
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