Publicis has launched a humorous global campaign for Heineken's 0.0 zero-alcohol beer, with spots featuring people drinking the brew in normally unacceptable locations, such as at work or at the gym. The push's tagline is "Now you can," and it's running across out-of-home, social, digital, print and TV.
Bulleit Bourbon's limited-edition Tattoo bottles include a QR code that launches an augmented reality experience based on its design. The brand partnered with four tattoo artists to create four individual designs.
Pernod Ricard has unveiled new tech-enabled glassware that allows bar and restaurant patrons to use their smartphones to order and pay for drinks. The technology "goes beyond traditional communication between brands and consumers and helps establish new interactions with them," the company said.
Sales of nonalcoholic beverages in convenience stores rose 4.2% in the second quarter of this year, according to data from Wells Fargo. Standout performers included Diet Coke, Monster Energy and ready-to-drink coffees from McCafe and Dunkin' Donuts, the report said.
Nostalgic and indulgent flavors are among the most popular beverage trends this year, in part because they "remind consumers of loving relationships and positive memories," according to research from Imbibe. Healthy and functional drinks, such as kombucha, are also making headway as consumers look for better-for-you options, according to Imbibe.
The rise of social media has driven a stronger interest in foods and beverages with vibrant colors, a trend noted by analysts from Innova Market Insights at the recent Institute of Food Technologists' annual meeting and expo. Other hot trends include coffee and tea flavors in snack foods, products made using natural processing techniques and environmentally friendly packaging, they said.
Frito-Lay's debut of eight new Lay's flavors resonated with SmartBrief readers this week, as did the news that unicorn is the trendiest ice cream flavor. A plan by General Mills to sell some assets and develop new products to drive growth topped this week's top 10 list.
Jeff Fromm, president of FutureCast, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about staying ahead by always understanding the next generation of consumers.
Carmen d'Ascendis, senior vice president, global brand director, Finlandia Vodka & Chambord Liqueur, Brown-Forman, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about what's next as the advertising world gets turned on its head.