Personalization made possible by mobile data capture has been a major sales driver for Starbucks over the past several years, said Chief Financial Officer Scott Maw. Customers in the Starbucks Rewards program "are growing their spending rate somewhere between mid- to high-single digits," he said.
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Your data strategy should include decision engineering to garner predictive insights and advanced analytics to target prospects based on behavior and lifestyle rather than just demographics. Tap technology like chatbots and artificial intelligence-driven guides to enhance customer service and provide a more personalized experience.
The trimmer version of Facebook that is already available in more than 100 countries with slower internet access is now coming to developed environments, including the US. Facebook Lite is intended to serve those consumers whose personal online access is limited.
Video ad fraud dropped 31% last year compared with 2016 and is down 40% year-over-year among video aggregators, per Extreme Reach. The decline is due to "increased pressure for better accountability from advertisers, as well as a corresponding increase in vigilance among ad-tech vendors," Extreme Reach said.
US coffee consumption has reached its highest level in six years, with a recent National Coffee Association poll revealing that 64% of Americans aged 18 and older drank a cup of java within the past 24 hours. Gourmet coffee accounted for more than 50% of the market, said consultant Michael Edwards.
PepsiCo's Creators League is releasing a slew of video content, including a comedy series from "BoJack Horseman" producer Peter Knight and a street ball documentary series. The company's in-house creative shop also recently presented its full-length documentary, "A Tuba to Cuba," at the South by Southwest festival.
Among the trends seen at the recent Natural Products Expo West was a movement toward low FODMAP products, which could be catching attention with consumers, said Mintel's Jennifer Zegler. Other trends on display at the show were beverage shots with functional benefits and probiotic drinks and foods.
Leslie Danford, director of eCommerce for Beam Suntory, sits down with Seth Hillstrom, executive director at the Beverage Marketing Association, to talk about what CPG eCommerce will look like in 2025.