Evian extends Wimbledon sponsorship | Miller Lite's Detroit Lions sponsorship includes taproom in remodeled Ford Field | Suit alleging Facebook metric inaccuracy can proceed
July 20, 2017
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Evian extends Wimbledon sponsorship
Evian extends Wimbledon sponsorship
(Stuart Franklin/Getty Images)
Evian is extending its nine-year sponsorship with the All England Lawn Tennis Club, ensuring it will be an official supplier for the Wimbledon championship until 2022. "Our association with tennis is central to our long-term brand strategy, and our partnership with The Championships is integral to this," said Bryan Martins of parent firm Danone Waters.
Talking Retail (7/19) 
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Danson stars in Smirnoff's latest ad series
Diageo is releasing five Smirnoff videos featuring actor Ted Danson. The campaign capitalizes on Danson's comic timing to underscore the reasonably priced, high-quality characteristics of the vodka brand.
Marketing Dive (7/19) 
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Other News
Measurement and Technology
Suit alleging Facebook metric inaccuracy can proceed
US District Judge Thelton Henderson is letting a lawsuit that accuses Facebook of inflating video metrics proceed. Six marketers have accused Facebook of breaching contract by "incorrectly measuring viewer engagement, including inaccurate data in its interface, and reporting inaccurate advertising metrics."
MediaPost Communications (7/18) 
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Digital ads to surpass TV, with a significant gap by 2021
Digital ads to surpass TV, with a significant gap by 2021
US digital advertising spend is expected to hit $86.4 billion in 2017, overtaking television advertising at $71 billion, PwC reports. The digital advertising market will hit $116.2 billion in 2021, compared with TV's $75.2 billion.
MediaPost Communications (7/18) 
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Pixalate launches MRAID viewability tag
Ad fraud prevention company Pixalate has revealed 1Tag, a device-identifying tag that measures viewability and ad fraud while also differentiating between MRAID and non-MRAID inventory. MRAID, supported by the Interactive Advertising Bureau, lets advertisers create rich media in-app ads.
MediaPost Communications (7/18) 
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Trends and Insights
Asymmetric aluminum bottles expand branding options
Montebello Packaging is releasing asymmetric, custom-designed aluminum beverage bottles called uShape this year to allow for unique product presentations. "The asymmetric shaping of aluminum changes the game in the sense that companies can now run a marketing or branding campaign that showcases their product and tells their story in a container that stands out on the shelves with all the benefits of aluminum packaging," said Montebello's Kathy Mercer.
Packaging Digest (7/18) 
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Coca-Cola, Chef'd partner for meal kits with drink pairings
Coca-Cola, Chef'd partner for meal kits with drink pairings
(Patrick Kovarik/AFP/Getty Images)
Coca-Cola has partnered with Chef'd to bring co-branded meal kits to US consumers. The Refreshing Meal Inspirations kits will include Chef'd meal ingredients with beverage pairings from Coca-Cola's portfolio, such as Shrimp Yakisoba with Dasani Sparkling Blood Orange and Beef Short Rib Tacos with Coke.
BeverageDaily (France) (7/19) 
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Australian sparkling wine posts major sales gains
Australian sparkling wine such as moscato has seen a surge in demand, with sales doubling to more than $30 million, according to Wine Australia. The growth was driven by increased interest from the US, China and Japan, the agency reported.
The West Australian (7/19) 
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