Teavana launches Summer Fri-YAY promotion | Bud Light All-Stars e-sports program will return for second year | Cruzan debuts new campaign for tropical-flavored rum
May 26, 2017
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Teavana launches Summer Fri-YAY promotion
Teavana launches Summer Fri-YAY promotion
(Spencer Platt/Getty Images)
Teavana is kicking off its seasonal happy hour promotion, "Summer Fri-YAY," offering free 24-ounce iced tea drinks in three new flavors today from 3 to 7 p.m. The company will continue the Fri-YAY events through Aug. 11, during which the chain will offer buy-one-get-one-free deals to customers who purchase 24-ounce cocktail iced teas on Friday afternoons.
TCPalm (Fort Pierce, Fla.) (free content) (5/24) 
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Bud Light All-Stars e-sports program will return for second year
Anheuser-Busch will reprise its successful e-sports program, Bud Light All-Stars, for a second year. Since launching last year, the program has exposed viewers to over 3.6 million minutes of branded gaming content.
Forbes (5/25) 
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Other News
Free Guide: Email Metrics & Benchmarks
Learn how to boost your email metrics to increase user engagement, improve your email deliverability, and achieve dramatic ROI. See the key metrics used by email marketers, engineers and marketing executives. Download the guide now.
Measurement and Technology
BETC uses Snapchat to tout adorably adult-dressed Evian babies
BETC's latest for Evian's "Live Young" campaign features the brand's babies wearing adult-sized clothes and is connected with Snapcodes on 300 million bottles that consumers can scan to access a Snapchat filter. The push also runs across social, billboards and events, includes a clothing collaboration with Rad.co., and star brand ambassadors such as Madison Keys and Maria Sharapova.
Adweek (5/24),  MediaPost Communications (5/25) 
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Google's Unique Reach alerts advertisers to how many times users view same ad
Google has unveiled a new measurement tool called Unique Reach; it tracks how many times an individual has seen a specific ad. The feature is available via AdWords and will come to DoubleClick this year, Google says.
TechCrunch (5/23) 
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Data use for targeting up sharply in native campaigns
Native ad campaigns employed about three times as much first- and third-party data for targeting in Q1 as did campaigns a year earlier, per Bidtellect's latest Quarterly Native Report. The report also notes that content marketing is being used to connect and reconnect with consumers all along the buying cycle, not just at the beginning.
MediaPost Communications (5/25) 
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Top 10 takeaways from Marketing United
At Marketing United 2017, the smartest minds in the industry came together to help digital marketers find breakthrough ideas to conquer their toughest challenges. These are the 10 most impactful takeaways, and they'll help you see your marketing in a whole new light. See them now>>
Trends and Insights
Report: Bottled water messaging affects intent to purchase
Bottled water
Consumers in the US indicate a high level of intent to purchase waters with the term "artesian sourced," while words like "refreshing," "top quality" and "good for me" are also strong drivers of bottled water purchase intent, according to a ZappiStore study.
PackagingNews.co.uk (U.K.) (5/25) 
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How the wine market can capture millennials
As baby boomers get older and millennials face financial challenges, it's Generation X that is keeping the retail wine market healthy, according to Rob McMillan, executive vice president and founder of Silicon Valley Bank's Wine Division. The wine industry needs affordable products that can convert customers into enjoying luxury labels, especially with the competition of craft beer, McMillan said.
Forbes (5/24) 
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Do agencies have a place in influencer marketing?
More brands are bypassing agencies and instead turning to influencers to plan campaigns, such as Anheuser-Busch's use of 20 microinfluencers to create content for Bud Light during Super Bowl weekend, which generated 866,000 organic views. Skin care brand InstaNatural consults influencers rather than agencies for its campaigns, and Viacom tapped Snapchat creator Shaun McBride as its creative strategy consultant.
Digiday (5/24) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Tales of new products proved popular this week
New products and innovations from major food producers including Mondelez, Wrigley, Skinnygirl and Hershey represented the most-read food and beverage stories this week. Also in the top 10: Campbell Soup's $10 million investment in meal kit startup Chef'd and Cargill's protein business reorganization.
SmartBrief/Food & Beverage (5/26) 
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Editor's Note
SmartBrief will not publish Monday
In observance of Memorial Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday.
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The real fountain of youth is hidden in the imagination you draw upon to face everyday challenges.
Sophia Loren,
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