Michelob Ultra aims to attract weeknight imbibers with smaller bottle | Dos Equis encourages fans to "Keep It Interesante" | Modernize your marketing with new data, tech strategies
March 19, 2018
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Beverage Marketing News
Starbucks CFO: Data-driven personalization drives sales
Starbucks CFO: Data-driven personalization drives sales
Personalization made possible by mobile data capture has been a major sales driver for Starbucks over the past several years, said Chief Financial Officer Scott Maw. Customers in the Starbucks Rewards program "are growing their spending rate somewhere between mid- to high-single digits," he said.
Loyalty 360 (3/16) 
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Michelob Ultra aims to attract weeknight imbibers with smaller bottle
Michelob Ultra is rolling out a 7-ounce bottle to entice consumers who are trying to drink less on weeknights. The smaller bottle logs 40 fewer calories than the firm's standard 12-ounce offering.
Food Dive (3/16) 
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Other News
The Best Media Sources in Mobile Advertising — Find Out Who Made the Cut
The industry-standard AppsFlyer Performance Index is back with Edition VI covering H2 2017. NEW: App retargeting and long-term retention rankings included. View the Ranking!
Measurement and Technology
Modernize your marketing with new data, tech strategies
Your data strategy should include decision engineering to garner predictive insights and advanced analytics to target prospects based on behavior and lifestyle rather than just demographics. Tap technology like chatbots and artificial intelligence-driven guides to enhance customer service and provide a more personalized experience.
MarTech Advisor (3/16) 
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Facebook Lite coming to US, other developed markets
The trimmer version of Facebook that is already available in more than 100 countries with slower internet access is now coming to developed environments, including the US. Facebook Lite is intended to serve those consumers whose personal online access is limited.
Reuters (3/15) 
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Report: Video ad fraud down 31% thanks to advertiser pressure
Video ad fraud dropped 31% last year compared with 2016 and is down 40% year-over-year among video aggregators, per Extreme Reach. The decline is due to "increased pressure for better accountability from advertisers, as well as a corresponding increase in vigilance among ad-tech vendors," Extreme Reach said.
MediaPost Communications (3/15) 
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Trends and Insights
Coffee consumption reaches highest level since 2012
Coffee consumption reaches highest level since 2012
(Kevork Djansezian/Getty Images)
US coffee consumption has reached its highest level in six years, with a recent National Coffee Association poll revealing that 64% of Americans aged 18 and older drank a cup of java within the past 24 hours. Gourmet coffee accounted for more than 50% of the market, said consultant Michael Edwards.
Reuters (3/17) 
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New content on the way from PepsiCo's Creators League
PepsiCo's Creators League is releasing a slew of video content, including a comedy series from "BoJack Horseman" producer Peter Knight and a street ball documentary series. The company's in-house creative shop also recently presented its full-length documentary, "A Tuba to Cuba," at the South by Southwest festival.
Deadline Hollywood (3/15) 
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Low FODMAP products, functional beverage shots among latest trends
Among the trends seen at the recent Natural Products Expo West was a movement toward low FODMAP products, which could be catching attention with consumers, said Mintel's Jennifer Zegler. Other trends on display at the show were beverage shots with functional benefits and probiotic drinks and foods.
Food Business News (free registration) (3/15) 
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News From BMA
eBev Global interview: "Kicking ass and saving grains! Why disrupting industries starts from within"
Sarah Pool, co-founder and CEO of Canvas, sits down with Seth Hillstrom, executive director at the Beverage Marketing Association, to talk about "building disruptive brands."
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eBev Global interview: "Moving from eCommerce to digital commerce"
Leslie Danford, director of eCommerce for Beam Suntory, sits down with Seth Hillstrom, executive director at the Beverage Marketing Association, to talk about what CPG eCommerce will look like in 2025.
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Rainer Maria Rilke,
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